Create, Promote, Repeat:
5 Steps To Cross-Platform
Content Marketing
January 2014
www.rallyverse.com
@rallyverse
Every great content
marketing program starts
with your owned, original
content.
(You probably knew this
already.)
The tricky part is, of course,
creating that owned, original
content…
…and scaling it across multiple
platforms.
…especial...
We can help.
We’re a small company, but we’ve got
a formula for consistently creating
and scaling content.
And serving it ...
What Do You Want
To Talk About?
Your content marketing
strategy starts with you:
What do you want to talk
about?
What do you believe?
But remember, not all ideas are
created equal.
Agreeing with people is boring.
Opinions that are new, that
disagree with c...
Make a list of all the things you
think about things.
Write down as many things as
you can (don’t worry, you can
always ad...
For Example, Some Things That
Have Been On Our List:
“The Future Of Content Marketing is
Short And Snackable”
“Even Small ...
Create:
Pick An Idea And Expand
On It
We’re not going to lie to you: this
is the hard part.
You’re going to need to take your
idea from a sentence to a fully
ar...
It could take a lot of different
formats, but you’ll need to give
yourself space to fully articulate
your idea:
A Blog Pos...
Use a simple structure to make it
easy on yourself (and your readers).
Lists and bulletpoints are your
friend; easy to wri...
We like to start with a blog post.
Promote!
Get Thee To Social Media
Once your post/ slideshow/
infographic is live, it’s time to
start telling the world about it.
That means Tweeting, postin...
Rallyverse Confidential — Do Not
Distribute
17
And, of course, don’t be shy
about sharing the same content
more than once ...
Don’t be shy on social!
Go Cross-Platform
Once you’ve locked down
one format and promoted it,
it’s time to transform your
content into other formats.
That is, make ...
If you’ve followed our advice
and built your post as a list or
set of bullets, making the
transformation should be
easy.
Voila! Your blog post is a
slideshow.
Repeat, Repeat, Repeat!
Everything you did the first
time around? Do it again. And
then some.
Take it to social media and tell
your team to do the...
Like this and this and this:
The best part about repeating is
that you don’t have to stop now.
The content you’ve created is
now part of your library.
...
If you play it right, your weekly
investment in original content
will yield compound interest.
Every week you add to your
...
Rallyverse Confidential — Do Not
Distribute
28
How will you keep track of all the
original content that you’ve
created?
An...
Don’t worry:
Rallyverse can help .
Thank You
info@rallyverse.com
@rallyverse
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Create Promote and Repeat: 5 Steps to Cross-Platform Content Marketing

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How do you scale your content creation efforts in a world of cross-platform marketing. It is easy, you just Create, Promote and Repeat - all in 5 easy steps and you will be on your way to scaling your content marketing like never before.

Every great content marketing program starts with your owned, original content. The tricky part is, of course, creating that owned, original content -- and scaling it across multiple platforms.

Especially when you don’t have a big budget or team.

We can help.

We’re a small company, but we’ve got a formula for consistently creating and scaling content. And serving it up for your community and customers to consume again and again.

Published in: Marketing, Business, Technology
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  • Presenter: Gabe
  • Presenter: Gabe
  • Create Promote and Repeat: 5 Steps to Cross-Platform Content Marketing

    1. 1. Create, Promote, Repeat: 5 Steps To Cross-Platform Content Marketing January 2014 www.rallyverse.com @rallyverse
    2. 2. Every great content marketing program starts with your owned, original content. (You probably knew this already.)
    3. 3. The tricky part is, of course, creating that owned, original content… …and scaling it across multiple platforms. …especially when you don’t have a big budget or team.
    4. 4. We can help. We’re a small company, but we’ve got a formula for consistently creating and scaling content. And serving it up for your community and customers to consume again and again. Here’s how.
    5. 5. What Do You Want To Talk About?
    6. 6. Your content marketing strategy starts with you: What do you want to talk about? What do you believe?
    7. 7. But remember, not all ideas are created equal. Agreeing with people is boring. Opinions that are new, that disagree with conventional wisdom, or that are willing to be bold (predictions, trends).
    8. 8. Make a list of all the things you think about things. Write down as many things as you can (don’t worry, you can always add or remove things from it).
    9. 9. For Example, Some Things That Have Been On Our List: “The Future Of Content Marketing is Short And Snackable” “Even Small Companies Can Look Good On Social Media With a Little Effort” “Why Content is the New Ad” “Curation Increases The Surface Area Of Your Brand”
    10. 10. Create: Pick An Idea And Expand On It
    11. 11. We’re not going to lie to you: this is the hard part. You’re going to need to take your idea from a sentence to a fully articulated point of view. And give it a home that you can point your fans to again and again.
    12. 12. It could take a lot of different formats, but you’ll need to give yourself space to fully articulate your idea: A Blog Post A Slideshow An Infographic
    13. 13. Use a simple structure to make it easy on yourself (and your readers). Lists and bulletpoints are your friend; easy to write and easy to read. Don’t overthink it: clearly stated ideas with great examples and images are your goal.
    14. 14. We like to start with a blog post.
    15. 15. Promote! Get Thee To Social Media
    16. 16. Once your post/ slideshow/ infographic is live, it’s time to start telling the world about it. That means Tweeting, posting to Facebook, posting to LinkedIn, posting to Google Plus. And encouraging your colleagues to do the same.
    17. 17. Rallyverse Confidential — Do Not Distribute 17 And, of course, don’t be shy about sharing the same content more than once with different messages and headlines attached.
    18. 18. Don’t be shy on social!
    19. 19. Go Cross-Platform
    20. 20. Once you’ve locked down one format and promoted it, it’s time to transform your content into other formats. That is, make your blog post a SlideShow.
    21. 21. If you’ve followed our advice and built your post as a list or set of bullets, making the transformation should be easy.
    22. 22. Voila! Your blog post is a slideshow.
    23. 23. Repeat, Repeat, Repeat!
    24. 24. Everything you did the first time around? Do it again. And then some. Take it to social media and tell your team to do the same.
    25. 25. Like this and this and this:
    26. 26. The best part about repeating is that you don’t have to stop now. The content you’ve created is now part of your library. And you can resurface that content and share it again and again whenever it’s relevant.
    27. 27. If you play it right, your weekly investment in original content will yield compound interest. Every week you add to your library, and every week your set of available resources (and opportunities to share) increases.
    28. 28. Rallyverse Confidential — Do Not Distribute 28 How will you keep track of all the original content that you’ve created? And determine when it’s good to share content from your archives?
    29. 29. Don’t worry: Rallyverse can help .
    30. 30. Thank You info@rallyverse.com @rallyverse
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