Doral Restaurant Week Restaurant and Sponsor Package 2014 - Taste of Doral

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What is Doral Restaurant Week?

Doral Restaurant Week™ is a restaurant promotion that showcases the vast cultural cuisine that is available around Doral, Florida during the month of July.

As a city that is literally bursting at the seams with more than 200 restaurants, Doral Restaurant Week™ features special ‘prix fixe’ lunch and dinner options at Doral’s finest restaurants.

Not only does Doral Restaurant Week™ boost business for area restaurants during the usually slow summer month of July, but it also encourages consumers to explore restaurants they have yet to discover.

During Doral Restaurant Week, participating restaurants will offer two Prix Fixe dining options: ‘Indulgence Dining’($$) and ‘Lavish Dining’ ($$$).

Each dining option will include 3 courses (appetizer, entrée and dessert) for lunch and dinner at the special prices listed below.

Diners can choose to enjoy a Prix Fixe ‘Indulgence’ or ‘Lavish’ Dining experience for Lunch or Dinner. (excluding tax and gratuities)
 
Lunch Dinner
Indulgence Dining: $15 $22
Lavish Dining: $25 $35

The Taste of Doral (tm) and Doral Restaurant Week (tm) are sponsored by Doral Chamber of Commerce and New Media, New Marketing, Inc.

To participate please contact Yvette Rodriguez at 786-390-2577 or yvette@yrpublicrelations.com.

The New Doral Chamber of Commerce is committed to assisting businesses to create new revenue sources, helping the city meet the needs of it's residents and business partners, and assisting individuals to meet their personal needs and desires.

For more information visit:
http://www.atasteofdoral.com

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Doral Restaurant Week Restaurant and Sponsor Package 2014 - Taste of Doral

  1. 1. 3rd Annual Doral Restaurant Week™ July 1 – July 31, 2014
  2. 2. Doral Restaurant Week™ is a restaurant promotion that showcases the vast cultural cuisine that is available around Doral, Florida during the month of July. As a city that is literally bursting at the seams with more than 200 restaurants, Doral Restaurant Week™ features special ‘prix fixe’ lunch and dinner options at Doral’s finest restaurants. Not only does Doral Restaurant Week™ boost business for area restaurants during the usually slow summer month of July, but it also encourages consumers to explore restaurants they have yet to discover. Doral Restaurant Week™ What is it?
  3. 3. During Doral Restaurant Week, participating restaurants will offer two Prix Fixe dining options: ‘Indulgence Dining’($$) and ‘Lavish Dining’ ($$$). Each dining option will include 3 courses (appetizer, entrée and dessert) for lunch and dinner at the special prices listed below. Diners can choose to enjoy a Prix Fixe ‘Indulgence’ or ‘Lavish’ Dining experience for Lunch or Dinner. (excluding tax and gratuities) Lunch Dinner Indulgence Dining: $15 $22 Lavish Dining: $25 $35 Doral Restaurant Week™ How it Works
  4. 4. Doral Restaurant Week™ What Restaurants Need to do… 1) Choose 3 items from the existing menu or create new items that cater to the Doral Restaurant Week (DRW) concept 2)Create a new DRW Week Menu (separate from the existing menu) The new DRW menu should include:  A list of the 3 course meals for Lunch and Dinner for each dining option: Lavish Dining and Indulgence Dining  Taste of Doral Logo (Provided by the DRW team)  Social Media links (Provided by the DRW team) 3) Display DRW marketing materials at entrance and throughout the restaurant: posters, flyers, stickers, etc. (Provided by the DRW team) 4) Social Media Marketing: Take photos, videos, interview diners who are taking advantage of the DRW deals and post it on DRW’s social media sites 5) Give us feedback: How many diners participated in DRW? Lunch/Dinner?
  5. 5. Doral Restaurant Week ™ Restaurant Participation Investment The cost of restaurant participation in South Florida’s premiere restaurant promotion is merely $500 for three full months of effective marketing (May, June and July). To participate please contact Yvette Rodriguez at 786-390-2577 or yvette@yrpublicrelations.com. DON’T MISS THIS GREAT OPPORTUNITY TO DRIVE BUSINESS TO YOUR RESTAURANT THIS SUMMER
  6. 6. Doral Restaurant Week ™ Participants Benefits • Three months of marketing and promotions – May, June and July • Listing, description and link of restaurant on DRW website • Menu in PDF of restaurant’s DRW menu • Link of restaurant Open Table (if applicable) • Link of Mycityeats.com (if applicable) • Foursquare Listing (if applicable) • Yelp Business Listing (if applicable) • Taste of Doral Marketing Kit (folder with stickers/flyers, etc.) • Regularly posted specials and promotions on Taste of Doral™ Facebook Page and social media sites
  7. 7. Doral Restaurant Week™ Marketing and Promotional Visibility • Doral Restaurant Week Web Site (DRW) (www.doralrestaurantweek.com) with link to restaurant’s website • Doral Chamber of Commerce Web Site listing (www.doralchamberofcommerce.org) • Frequent DRW e-mail blast to 9,300 contacts • Press Release announcing event • Press Release of participating restaurants • Posting to 23 Social Media Sites such as Facebook, Twitter • Print Ad Promotion • Television Promotion • Radio Promotion • Direct Mail postcard distribution
  8. 8. Doral Restaurant Week™ We’ll help you generate Press Coverage like this…
  9. 9. Doral Restaurant Week™ Press Coverage
  10. 10. Platinum Title Sponsor • Company listed as Title Sponsor on all promotional materials • Individual press release announcing Title Sponsorship • Presenting Sponsorship on all paid, editorial media and promotional materials • Title Sponsor’s logo on all DRW email blasts (9,500 contacts) Investment- $5,000 Doral Restaurant Week Sponsor Benefits Be a Sponsor
  11. 11. Doral Restaurant Week Sponsor Benefits Golden Spoon Sponsor • Sponsor listing in press release • Sponsor logo on marketing and promotional materials • Sponsor logo on Doral Restaurant Week website and Doral Chamber of Commerce website • Social Media content inclusion and web connectivity to sponsor site • Title Sponsor’s logo on all DRW email blasts (9,500 contacts) Investment- $2,000
  12. 12. Silver Spoon Sponsorship • Sponsor logo on print advertisements • Sponsor logo on promotion materials • Sponsor logo on Doral Restaurant Week and Doral Chamber of Commerce website • Social Media content inclusion and web connectivity to sponsor site Investment- $500 Doral Restaurant Week Sponsor Benefits
  13. 13. About the City of Doral • Over 150,000 employees come to work every day to the city. • Home to Fortune 500 companies and government headquarters • Best City in Florida for Business Start-ups by BusinessWeek • Named #2 of America's Top 25 towns to live well for its cultural amenities, pro-business environments, and highly educated workforce by Forbes.com • Total Population 46,000 • Over 200 Restaurants in Doral • 48 Hotels with a 78% occupancy rate To participate please contact Yvette Rodriguez at 786-390-2577 or yvette@yrpublicrelations.com. DON’T MISS THIS GREAT OPPORTUNITY TO DRIVE BUSINESS TO YOUR RESTAURANT THIS SUMMER

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