De Idea a Oportunidad de Negocio - Eva Vázquez, Grupo Guayacán, Inc.

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De Idea a Oportunidad de Negocio - Eva Vázquez, Grupo Guayacán, Inc.

  1. 1. Special presentation by: Grupo Guayacán, Inc.
  2. 2. Do you want to be an Entrepreneur?
  3. 3. We are movers and shakers!  As of 2013, it is estimated that there are over 8.6 million women- owned businesses in the United States,  generating over $1.3 trillion in revenues  and employing nearly 7.8 million people.  Between 1997 and 2013, when the number of businesses in the United States increased by 41%, the number of women-owned firms increased by 59% https://c401345.ssl.cf1.rackcdn.com/wp-content/uploads/2013/03/13ADV-WBI-E-StateOfWomenReport_FINAL.pdf 2013 State of Woman-Owned Businesses Survey, Womanable
  4. 4. Get rid of those fears… 1. If I find the right business, I will succeed. 2. Being self-employed is unpredictable and I want a comfortable and normal life. 3. A business failure will kill me. 4. It’s not the right time to start a business.
  5. 5. WHAT STOPS YOU? Is it MONEY?
  6. 6. It is possible! Bobbie Brown Bobbi Brown Cosmetics  Total Start-up funding $5,000  Sold to Estée Lauder for $74.5 million
  7. 7. FIND A BUSINESS IDEA!
  8. 8. Where does ideas come from? 1. Find a problem. What is bugging you? 2. Find a passion. 3. Listen to people. 4. Try new things. Weird things (Legal things) 5. Test your ideas. 6. Its not ideas what make a business but the persistence and passion of the entrepreneur. There is no magic formula Read more @ http://online.wsj.com/article/SB10001424127887324445904578283792526004684.html
  9. 9. What kind of problem? Spanx In March of 2012, Founder Sara was named the world’s youngest, self-made female billionaire by Forbes Magazine and one of TIME’s 100 Most Influential People. Spanx can now be found worldwide in more than 50 countries.
  10. 10. It is possible! Sara Blakely – Spanx Total Start-up funding $5,000
  11. 11. Create a Business Opportunity Your idea became an opportunity when: 1. Creates or adds significant value to a customer. 2. It does so by solving a significant problem or meet a significant need. 3. It has a robust market, margin and money making characteristics. Sustainable value to stakeholders. 4. It has a good fit with the founder and management team. Important: Opportunities are created… From: “New Venture Creation in the 21st Century” Jeff Timmons & Steve Spinnelli
  12. 12. How should you start…? What is your value proposition?
  13. 13. Read More http://conversionxl.com/value- proposition-examples-how-to- create/#ixzz26nlVxc6J Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button WOW Factor!
  14. 14. Talk to your customers!! Listen! Ask again!
  15. 15. Innovate… be unique
  16. 16. The ugly truth Someone will copy your model… How you’ll manage to stay in the game?
  17. 17. How do you make money? 1. How do you generate SUSTAINABLE revenues? 2. What are your costs?
  18. 18. THE WHOLE WORLD IS FAST BECOMING ONE MARKET
  19. 19. Teamwork
  20. 20. BOOTSTRAPING Still worried about MONEY? 1. Test the market (before expending any money) 2. Efficiency (start small) 3. Keep the paying team small (outsource) 4. Interns 5. Public Affairs 6. Social Networks
  21. 21. Should I write a business plan? I got a business opportunity…
  22. 22. 1. Lean Startup Eric Ries 2.Business Plans that work Jeffry Timmons and Andrew Zacharakis 3. Getting to Plan B John Mullins and Randy Komisar 4. The Art of the Start Guy Kawasaki Recommended Books
  23. 23. Where to go: www.enterprizepr.com

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