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Leveraging Social Media

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How do incubators leverage social media to provide better service to startups?

How do incubators leverage social media to provide better service to startups?

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  • 1. Leveraging Social Media OR Incubation 2.0 Dorai Thodla Twitter: dorait , email: [email_address]
  • 2. 6W Framework
  • 3. Who Is Your Customer?
  • 4. How Do You Reach Them? How do they know you exist?
  • 5. What Are Their Pain Points? How Do You Find Out?
  • 6. Why Should They Come To You? Educate. Be very findable.
  • 7. When Should They Consider Incubation? What are their alternatives?
  • 8. Where Do You Find Them? What are their watering holes? Can you create a few?
  • 9. Wearing A Startup Hat What Do They Worry About?
  • 10. Questions! Questions!
    • Funded or Bootstrapped?
    • Local or Global?
    • Products or Services?
    • Give it Away or Charge for it?
    • Breadth or Depth?
    • Low-end or high-end?
    • Use a platform? Or Be a platform?
    • Tools or Applications?
    • Improve Existing Product or Build New Product?
    • Incremental Innovation or Radical Innovation?
    • Established categories or New Categories?
    • Do I scratch my own itch or find a few people with itches?
    • Small or Big?
    • Direct Sales or through internet?
    • Java or dotnet?
  • 11. And More Questions
    • What is the business model?
    • How does the world know we exist?
    • How do we keep up with information?
    • How do we validate an idea?
    • How do we know what it is worth?
    • How do we know that there is a market?
    • How do we get your first customer?
    • How can we be different?
    • What if I am a marketing guy?
    • What if I am a techie with no marketing expertise?
    • How can we ride a wave? How do I catch one?
  • 12. Incubation 2.0 It is a Philosophy Educate Entrepreneurs Use Social Networks to Share Knowledge
  • 13. Social Media Tools
    • Blogs
    • Wikis
    • Twitter (Micro-blogs)
    • Facebook
    • LinkedIn
    • Ning
    • Podcasting
    • Screencasting
    • Videos
  • 14. Why Social Media? Allows you to have conversations. Informs and educates and connects.
  • 15. Some Winning Strategies
    • Free Content of Value
    • How Tos
    • White Papers
    • Free Products
    • User Stories
    • Word of Mouth
    • Feedback
    • Deals and Offers
    • Awareness
    • Idea Funnels
    • Network of value creators for a startup
  • 16. Eight Tips…
    • Think like a friend
    • Remember your strengths and play to them by being an expert, a filter and a recommender(linker)
    • Be aware that your audience is bigger than the available evidence provides – lurkers and future arrivals are part of the mix
    • Look for opportunities to provide support to users and chances to build communities with your material
    • Help people cope with technology
    • Participate in the Web 2.0 world
    • Embrace the move towards mobility, constant connectivity, perpetual contact
    • Ask for help/feedback
  • 17. How Do You Leverage Each Social Media
  • 18. Blogs Blog about real stories, how-tos, resources. Offer free advice,
  • 19. Wikis Knowledge Repositories
  • 20. Podcasts Try to look at other models (Stanford ETL) and create a podcast series
  • 21. SketchCasts and Videos Demystify
  • 22. Twitter and Other Microblogs A hundred different uses for creating real-time streams
  • 23. Facebook Create a face book page
  • 24. LinkedIn Create discussion forums Answer as many questions as you can
  • 25. What Is Your Social Media Strategy? Connect (with users and among yourselfs). Educate. Share. Create a Feedback Loop.
  • 26. Time for a Virtual Networked Incubator? Cross border? Can network to increase effort.
  • 27. Questions? www.thodla.com/about [email_address] www.twitter.com/dorait www.delicious.com/dorait

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