Starbucks PepsiCo Partnership Proposition Canvas

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The partnership underlying the joint venture between Starbucks and PepsiCo. Displayed using the business model canvas. Post on this case can be found here: wp.me/p1GXjP-bX

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Starbucks PepsiCo Partnership Proposition Canvas

  1. 1. Key  Ac'vi'es   Key  Resources   Cost  Structure   Partnership  Value  Proposi'on   Compact   Desired  Assets   Deliverables   Usable  Form   Coffee   exper'se   Starbucks   brand   experience   SoB-­‐drink   sales  &   distribu'on   network   BoGling   plants   network   Carb-­‐ beverage   R&D   exper'se   Processed   coffee   Adver'sing   channels  
  2. 2. Key  Ac'vi'es   Key  Resources   Cost  Structure   Partnership  Value  Proposi'on   Compact   Desired  Assets   Deliverables   Usable  Form   Coffee   exper'se   Starbucks   brand   experience   SoB-­‐drink   sales  &   distribu'on   network   BoGling   plants   network   Processed   coffee   Adver'sing   channels   Roasted   coffee   concentrate   Quality   assurance   Brand   license  to   beverages   Carb-­‐ beverage   R&D   exper'se  
  3. 3. Key  Ac'vi'es   Key  Resources   Cost  Structure   Partnership  Value  Proposi'on   Compact   Desired  Assets   Deliverables   Usable  Form   Coffee   exper'se   Starbucks   brand   experience   SoB-­‐drink   sales  &   distribu'on   network   BoGling   plants   network   Processed   coffee   Adver'sing   channels   Roasted   coffee   concentrate   Quality   assurance   Brand   license  to   beverages   Co-­‐dev  of   beverages   and  concept   Co-­‐dev  of   adver'seme nts   Carb-­‐ beverage   R&D   exper'se  
  4. 4. Key  Ac'vi'es   Key  Resources   Cost  Structure   Partnership  Value  Proposi'on   Compact   Desired  Assets   Deliverables   Usable  Form   Coffee   exper'se   Starbucks   brand   experience   SoB-­‐drink   sales  &   distribu'on   network   BoGling   plants   network   Processed   coffee   Adver'sing   channels   Roasted   coffee   concentrate   Quality   assurance   Brand   license  to   beverages   Co-­‐dev  of   beverages   and  concept   Co-­‐dev  of   adver'seme nts   Brand   Coffee   R&D   Prod  design  and  marke'ng   Human   resources   Coffee   Factory   Coffee   Processing   R&D   Prod  design  and  marke'ng   Processing   Carb-­‐ beverage   R&D   exper'se  
  5. 5. Key  Ac'vi'es   Key  Resources   Cost  Structure   Partnership  Value  Proposi'on   Compact   Desired  Assets   Deliverables   Usable  Form   Coffee   exper'se   Starbucks   brand   experience   Brand   Co-­‐dev  of   beverages   and  concept   Co-­‐dev  of   adver'seme nts   Roasted   coffee   concentrate   Quality   assurance   Brand   license  to   beverages   SoB-­‐drink   sales  &   distribu'on   network   BoGling   plants   network   Coffee   R&D   Prod  design  and  marke'ng   Human   resources   Processed   coffee   Coffee   Factory   Coffee   Processing   R&D   Prod  design  and  marke'ng   Processing   Sales  &   distribu'on  agreement   Adver'sing   channels   BoGling   contract   Joint   Venture   Carb-­‐ beverage   R&D   exper'se  

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