Launch	
  
(2010)	
  
Glooko	
  
Diabetes	
  
pa8ents	
  
Logbook	
  for:	
  
Blood	
  glucose	
  
Medica8on	
  
Calories	
  
Glooko	
  
Diabetes	
  
pa8ents	
  
Logbook	
  for:	
  
Blood	
  glucose	
  
Medica8on	
  
Calories	
  
Mobile	
  App	
  
...
Glooko	
  
Diabetes	
  
pa8ents	
  
Logbook	
  for:	
  
Blood	
  glucose	
  
Medica8on	
  
Calories	
  
Mobile	
  App	
  
...
Glooko	
  
Diabetes	
  
pa8ents	
  
Logbook	
  for:	
  
Blood	
  glucose	
  
Medica8on	
  
Calories	
  
Mobile	
  App	
  
...
2nd	
  itera8on:	
  
Analy8cs	
  
(2012)	
  
Glooko	
  
Diabetes	
  
pa8ents	
  
Logbook	
  for:	
  
Blood	
  glucose	
  
Medica8on	
  
Calories	
  
Mobile	
  App	
  
...
Glooko	
  
Diabetes	
  
pa8ents	
  
Logbook	
  for:	
  
Blood	
  glucose	
  
Medica8on	
  
Calories	
  
Mobile	
  App	
  
...
Glooko	
  
Diabetes	
  
pa8ents	
  
Logbook	
  for:	
  
Blood	
  glucose	
  
Medica8on	
  
Calories	
  
Mobile	
  App	
  
...
3rd	
  itera8on	
  
B2B	
  analy8cs	
  
(2014)	
  
Glooko	
  
Diabetes	
  
pa8ents	
  
Logbook	
  for:	
  
Blood	
  glucose	
  
Medica8on	
  
Calories	
  
Mobile	
  App	
  
...
Glooko	
  
Diabetes	
  
pa8ents	
  
Logbook	
  for:	
  
Blood	
  glucose	
  
Medica8on	
  
Calories	
  
Mobile	
  App	
  
...
@bdoorn	
  
	
  
More	
  please?:	
  	
  
hXp://
valuechaingenera8on.
wordpress.com	
  
Glooko business model
Glooko business model
Glooko business model
Glooko business model
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Glooko business model

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The Glooko business model, and its iterations in development.

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Glooko business model

  1. 1. Launch   (2010)  
  2. 2. Glooko   Diabetes   pa8ents   Logbook  for:   Blood  glucose   Medica8on   Calories  
  3. 3. Glooko   Diabetes   pa8ents   Logbook  for:   Blood  glucose   Medica8on   Calories   Mobile  App   Database   managemen t   Meter  reading   database   Glucose   meter   Sync  Cable  
  4. 4. Glooko   Diabetes   pa8ents   Logbook  for:   Blood  glucose   Medica8on   Calories   Mobile  App   “there’s  an   app  for   that”   Download   web-­‐app   (free)   Database   managemen t   Meter  reading   database   Glucose   meter   Cable   ($40)   Sync  Cable  
  5. 5. Glooko   Diabetes   pa8ents   Logbook  for:   Blood  glucose   Medica8on   Calories   Mobile  App   “there’s  an   app  for   that”   Database   managemen t   Database  maintenanc e   SoLware   and   analy8cs   R&D   Salaries   Meter  reading   database   Sync  Cable   Glucose   meter   Cable   ($40)   Download   web-­‐app   (free)  
  6. 6. 2nd  itera8on:   Analy8cs   (2012)  
  7. 7. Glooko   Diabetes   pa8ents   Logbook  for:   Blood  glucose   Medica8on   Calories   Mobile  App   “there’s  an   app  for   that”   Database   managemen t   Database  maintenanc e   SoLware   and   analy8cs   R&D   Salaries   Meter  reading   database   Sync  Cable   Glucose   meter   Cable   ($40)   Download   web-­‐app   (free)  
  8. 8. Glooko   Diabetes   pa8ents   Logbook  for:   Blood  glucose   Medica8on   Calories   Mobile  App   “there’s  an   app  for   that”   Database   managemen t   Database  maintenanc e   SoLware   and   analy8cs   R&D   Salaries   Meter  reading   database   Sync  Cable   Glucose   meter   Cable   ($40)   Download   web-­‐app   (free)   Food   database   Analy8cs   developmen t  
  9. 9. Glooko   Diabetes   pa8ents   Logbook  for:   Blood  glucose   Medica8on   Calories   Mobile  App   “there’s  an   app  for   that”   Database   managemen t   Database  maintenanc e   SoLware   and   analy8cs   R&D   Salaries   Meter  reading   database   Sync  Cable   Glucose   meter   Cable   ($40)   Download   web-­‐app   (free)   Food   database   Analy8cs   developmen t   Data  share  with  professional s   Clinicians  Web  App   Analy8cs  
  10. 10. 3rd  itera8on   B2B  analy8cs   (2014)  
  11. 11. Glooko   Diabetes   pa8ents   Logbook  for:   Blood  glucose   Medica8on   Calories   Mobile  App   “there’s  an   app  for   that”   Database   managemen t   Database  maintenanc e   SoLware   and   analy8cs   R&D   Salaries   Meter  reading   database   Sync  Cable   Glucose   meter   Cable   ($40)   Download   web-­‐app   (free)   Food   database   Analy8cs   developmen t   Data  share  with  professional s   Clinicians  Web  App   Analy8cs  
  12. 12. Glooko   Diabetes   pa8ents   Logbook  for:   Blood  glucose   Medica8on   Calories   Mobile  App   “there’s  an   app  for   that”   Database   managemen t   Database  maintenanc e   SoLware   and   analy8cs   R&D   Salaries   Meter  reading   database   Sync  Cable   Glucose   meter   Cable   ($40)   Download   web-­‐app   (free)   Food   database   Analy8cs   developmen t   Data  share  with  professional s   Clinicians  Web  App   Meter  reading   database   (enterprise   grade)   Joslin   Diabetes   Centre   Hospital   administrator s  &  insurance   agencies   Incidence   predic8on  &   analy8cs   Hospital  rela8ons   Subscrip )on  fees  
  13. 13. @bdoorn     More  please?:     hXp:// valuechaingenera8on. wordpress.com  
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