Mobileday_dong_05.2012

994 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
994
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
43
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mobileday_dong_05.2012

  1. 1. Trends in MOBILE MARKETINGMobile Ad Network and Location – Based marketing will be the trend in the future Present by Phan Tien Dong – Business Development Manager, Fifth iMedia
  2. 2. Fifth iMedia was founded in 2008.Started as an ad-network in the Vietnamese newmedia market.Grown significantly and expanded its network ofproducts further into the Social media , Search (SEM, SEO ) Mobile Ad/Marketing and Email.Today, Fifth iMedia is a one-stop shop digitalmedia company offering innovative strategy /solutions for internet & mobile campaign.
  3. 3. Understanding Mobile usersMobile Advertising Outlook 2012Mobile Ads In VietnamLocation-Based Marketing
  4. 4. Understanding Mobile UsersYour customers are on mobile. As a marketer, you need to be on mobile, too. Gain a deep understanding of smartphone consumer behavior specifically with regard to:
  5. 5. General Smartphone Usage
  6. 6. Action – Oriented Searchers
  7. 7. Location . Location . Location
  8. 8. Purchase Briven shoppers
  9. 9. Reaching the Mobile User
  10. 10. Mobile internet In Vietnam 19 M Internet traffic by mobile phone in Vietnam grew 400% compared to last year, (Source : Buzzcity)
  11. 11. Accessed internet on mobile phone in Vietnam Nearly 40% have already accessed the internet via their mobile or smart phone Source : Cimigo
  12. 12. Mobile internet accesss by agePeople in the age 15 - 24 access the internet twice as often via mobilephone than people aged 35 - 49 (Source : Cimigo)
  13. 13. Activities conducted on mobile internet
  14. 14. Asia smartphone penetration 2011
  15. 15. Mobile AdvertisersOutlook 19 May, 2012
  16. 16. Mobile Advertising Behavior
  17. 17. Mobile Advertising Attitudes
  18. 18. MOBILE ADS In VietnamVietnam ranked No.4 in global revenue of mobile Internetadvertising network of BuzzCity. (Q3, 2011)
  19. 19. Mobile Now Top Media Channel in Vietnam (Source : Inmobi)
  20. 20. Mobile Now Top Media Channel in Vietnam (Source : inMobi)
  21. 21. Location! Location! Location!
  22. 22. Why do marketers love location-based tools so much? •Free word of mouth •Reviews •Specials •CRM
  23. 23. THANK YOU ! PHAN TIEN DONG Business Development manager , Fifth iMedia E : dongpt@5imedia.vn

×