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Better Post Slugs for Better SEO
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Better Post Slugs for Better SEO

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Your blog post's "post slug" carries a lot of weight for ranking in search engines. In this short presentation, you learn what a post slug is, and how to create a post slug which will help you rank …

Your blog post's "post slug" carries a lot of weight for ranking in search engines. In this short presentation, you learn what a post slug is, and how to create a post slug which will help you rank higher in search engine results.

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  • 1. Crash Course in WordPress Post Slugs What you need to know, right now Dave Doolin Website In A Weekend Dos Palmas El Cerrito, CA 94530 david.doolin@gmail.com April 15, 2011 . . . . . . D. Dool.in WordPress Post Slugs
  • 2. . What is a post slug, anyway? e term ``post slug comes to us from typography. Back in the day, a slug was a line of lead type used for printing ink on to paper. Now, slug means a way to identify a resource, such as a blog post. In WordPress, slugs are: Unique: no two objects can have the same slug Metal type slug set for letterpress work. (Image ⃝ c 2010 Elise Blaha.) . . . . . . D. Dool.in WordPress Post Slugs
  • 3. . What is a post slug, anyway? e term ``post slug comes to us from typography. Back in the day, a slug was a line of lead type used for printing ink on to paper. Now, slug means a way to identify a resource, such as a blog post. In WordPress, slugs are: Unique: no two objects can have the same slug Uniform: slugs are all lower case letters Metal type slug set for letterpress work. (Image ⃝ c 2010 Elise Blaha.) . . . . . . D. Dool.in WordPress Post Slugs
  • 4. . What is a post slug, anyway? e term ``post slug comes to us from typography. Back in the day, a slug was a line of lead type used for printing ink on to paper. Now, slug means a way to identify a resource, such as a blog post. In WordPress, slugs are: Unique: no two objects can have the same slug Uniform: slugs are all lower case letters Unpunctuated: only a dash (-) is used for separating Metal type slug set for words in a slug letterpress work. (Image ⃝ c 2010 Elise Blaha.) . . . . . . D. Dool.in WordPress Post Slugs
  • 5. . What is a post slug, anyway? e term ``post slug comes to us from typography. Back in the day, a slug was a line of lead type used for printing ink on to paper. Now, slug means a way to identify a resource, such as a blog post. In WordPress, slugs are: Unique: no two objects can have the same slug Uniform: slugs are all lower case letters Unpunctuated: only a dash (-) is used for separating Metal type slug set for words in a slug letterpress work. (Image ⃝ c Updateable: slugs can be 2010 Elise Blaha.) changed . . . . . . D. Dool.in WordPress Post Slugs
  • 6. . Why post slugs? When you hit the ``Publish button on your blog post, your blog post gets stored into a database with a URL that allows anyone to find it using their web browser. . URL critical for SEO .. is URL is an important factor in how search engines such as Google decide ranking order in search results. . . . . . . . D. Dool.in WordPress Post Slugs
  • 7. . Keyword rich post slugs Keyword-rich post slugs provide outsized SEO bang-for-your-buck. Heres what they look like: http://website-in-a-weekend.net/9245/create-permalink In this example, ``9245 is the post ID. . . . . . . D. Dool.in WordPress Post Slugs
  • 8. . Keyword rich post slugs Keyword-rich post slugs provide outsized SEO bang-for-your-buck. Heres what they look like: http://website-in-a-weekend.net/9245/create-permalink URL In this example, ``9245 is the post ID. . . . . . . D. Dool.in WordPress Post Slugs
  • 9. . Keyword rich post slugs Keyword-rich post slugs provide outsized SEO bang-for-your-buck. Heres what they look like: http://website-in-a-weekend.net/ 9245/create-permalink Permalink URL In this example, ``9245 is the post ID. . . . . . . D. Dool.in WordPress Post Slugs
  • 10. . Keyword rich post slugs Keyword-rich post slugs provide outsized SEO bang-for-your-buck. Heres what they look like: Post slug http://website-in-a-weekend.net/ 9245/ create-permalink Permalink URL In this example, ``9245 is the post ID. . . . . . . D. Dool.in WordPress Post Slugs
  • 11. . Creating great post slugs Heres how to create great post slugs for blog posts you want to rank well in Google search results: ... 1 Choose important keywords to accurately reflect article content. . . . . . . D. Dool.in WordPress Post Slugs
  • 12. . Creating great post slugs Heres how to create great post slugs for blog posts you want to rank well in Google search results: ... 1 Choose important keywords to accurately reflect article content. ... 2 Make it short, 2-5 keywords. Fewer keywords give each keyword higher relative value. . . . . . . D. Dool.in WordPress Post Slugs
  • 13. . Creating great post slugs Heres how to create great post slugs for blog posts you want to rank well in Google search results: ... 1 Choose important keywords to accurately reflect article content. ... 2 Make it short, 2-5 keywords. Fewer keywords give each keyword higher relative value. ... 3 Remove all stop words such as ``and, ``the, ``in, etc.; . . . . . . D. Dool.in WordPress Post Slugs
  • 14. . Creating great post slugs Heres how to create great post slugs for blog posts you want to rank well in Google search results: ... 1 Choose important keywords to accurately reflect article content. ... 2 Make it short, 2-5 keywords. Fewer keywords give each keyword higher relative value. ... 3 Remove all stop words such as ``and, ``the, ``in, etc.; ... 4 Remove other words which are superfluous. What remains is the post slug. e slug sits at the end of the URL to form a unique permalink. You really want to get this right the first time because adding web page redirects later is messy and boring, and may hurt your search results. . . . . . . D. Dool.in WordPress Post Slugs
  • 15. . Post slug example Consider the blog post titled How to Add favicon.ico to WordPress For Professional Appearance Heres post slug WordPress gives us automatically, without any plugins or permalink configuration: how-to-add-faviconico-to-wordpress-for-professional-appearance . . . . . . D. Dool.in WordPress Post Slugs
  • 16. . Post slug example Consider the blog post titled How to Add favicon.ico to WordPress For Professional Appearance Heres post slug WordPress gives us automatically, without any plugins or permalink configuration: how-to-add-faviconico-to-wordpress-for-professional-appearance Lets take out the stop words ``how, ``to, and ``for which leaves us with: add-favicon-wordpress-professional-appearance . . . . . . D. Dool.in WordPress Post Slugs
  • 17. . Post slug example Consider the blog post titled How to Add favicon.ico to WordPress For Professional Appearance Heres post slug WordPress gives us automatically, without any plugins or permalink configuration: how-to-add-faviconico-to-wordpress-for-professional-appearance Lets take out the stop words ``how, ``to, and ``for which leaves us with: add-favicon-wordpress-professional-appearance Much better. Now, since this article is pillar content on Website In A Weekend, lets make a really short slug giving heavier weight to each keyword in the slug: wordpress-favicon . Go deeper .. Really Fast SEO Slugs with WordPress plugin . . . . . . . D. Dool.in WordPress Post Slugs
  • 18. . ank you for your time! is slide presentation is part of Blog Post Engineering, an electronic course covering every aspect of writing and publishing a blog post. Blog Post Engineering is: Electronic: text and multimedia. . . . . . . D. Dool.in WordPress Post Slugs
  • 19. . ank you for your time! is slide presentation is part of Blog Post Engineering, an electronic course covering every aspect of writing and publishing a blog post. Blog Post Engineering is: Electronic: text and multimedia. Modular: Learn what you need to know, at your own pace. . . . . . . D. Dool.in WordPress Post Slugs
  • 20. . ank you for your time! is slide presentation is part of Blog Post Engineering, an electronic course covering every aspect of writing and publishing a blog post. Blog Post Engineering is: Electronic: text and multimedia. Modular: Learn what you need to know, at your own pace. Complete: Soup to nuts, its all in the course. . . . . . . D. Dool.in WordPress Post Slugs
  • 21. . ank you for your time! is slide presentation is part of Blog Post Engineering, an electronic course covering every aspect of writing and publishing a blog post. Blog Post Engineering is: Electronic: text and multimedia. Modular: Learn what you need to know, at your own pace. Complete: Soup to nuts, its all in the course. Dave Doolin has had a long Current: Updated 2 times per time interest in web year. publishing and electronic document construction. For more information, visit Blog Post Engineering. You may also enjoy Website In A Weekend, where you will find answers to the rest of your blogging and WordPress questions. . . . . . . D. Dool.in WordPress Post Slugs

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