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FohBoh Social media marketing programs preferred partners program
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FohBoh Social media marketing programs preferred partners program

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  • 1. Social  Media  Marke-ng  ProgramsThank  you  for  the  opportunity  to  promote  your  company  at  FohBoh,  the  B2B  Foodservice  community.  The  following  outlines  three  social  media  marke=ng  programs  that  we  believe  offer  significant  value  to  extend  the  reach  of  your  company  online,  while  being  able  to  measure  the  effec=veness  of  such  a  social  media  marke=ng  campaign  through  FohBoh.Social  Media  –  BRONZE  $1,500.00  per  month  (6  month  rota-on  -­‐  $9,000) • 250  Skyscraper  display  ad  Impressions  per  month  ROS • “Friend’s  of  FohBoh”  Ad  :  a  220  x  108  ad  in  rota=on  on  the  main  page  with  our  other   program  adver=sers. • 10  social  media  inclusions:  This  will  include  tweets  from  the  FohBoh  handle  about  your   brand,  promo=on  on  our  Facebook  page,  syndica=on  of  FohBohist  ar=cles. • 2  NewsleQer  sponsorships:  monthly  inclusion  of  company  logo  in  one  of  our   newsleQers.  Circulated  to  50,000  +  subscribers.Social  Media  –  SILVER$2,500.00  per  month  (6  month  rota-on  -­‐  $15,000) • 500  Skyscraper  display  ad  Impressions  per  month  ROS • Inclusion  on  Partners  Page:  logo  and  brief  company  write  up  on  FohBoh.com’s  partners   page. • “Friend’s  of  FohBoh”  Ad  :  a  220  x  108  ad  in  rota=on  on  the  main  page  with  our  other   partners. • Featured  Guest  FohBohist:  2  monthly  FohBohist  blogs.   • 20  social  media  inclusions:  This  will  include  tweets  from  the  FohBoh  handle  about  your   brand,  promo=on  on  our  Facebook  page,  syndica=on  of  FohBohist  ar=cles. • 6  NewsleQer  sponsorships:  monthly  inclusion  of  company  logo  in  one  of  our   newsleQers.  Circulated  to  50,000  +  subscribers. • Crea=on  of  a  private  and  public  group  on  FohBoh  to  connect  with  clients  and  prospects,   share  updates,  add  collaterals  and  even  conduct  focus  groups.Social  Media  –  GOLD$5,000.00  per  month  (6  month  rota-on  -­‐  $30,000)Includes  Social  Media  SILVER,  plus: • 1000  Skyscraper  display  ad  Impressions  per  month  ROS • 3  Featured  Guest  FohBohist  posts • 60  (total)  Social  Media  Inclusions • 12  NewsleQer  sponsorships:  logo  included  on  all  newsleQers • Online  brand  and  reputa=on  monitoring,  online  brand  management,  keyword  alerts   and  monthly  reputa=on  and  customer  sen=ment  repor=ng • Lead  genera=on  includedSocial  media  marke=ng  fees  are  payable  by  credits  card,  or  ACH,  in  advance.  We  do  not  invoice.  There  is  a  one-­‐=me,  one  month  set-­‐up  fee  for  each  Program.sales@fohboh.net! ! ! ! ! Social Media Marketing Programs 2011
  • 2. Social  Media  Marke-ng    Social  media  marke=ng  is  different  from  tradi=onal  online  and  far  different  than  the  tradi=onal  offline  world.  Our  social  media  marke=ng  process  begins  with  needs  assessment  and  se`ng  strategic  objec=ves  as  to  relates  to  a  sustained  social  media  marke=ng  program.FohBoh  is  your  social  media  partner  not  just  a  plaborm  for  publishing  your  message  online.  We  help  define  your  strategy  acer  goals  and  objec=ves  have  been  discussed  and  set.  Leveraging  proven  social  media  tools  for  expressing,  sharing,  networking  even  gaming,  if  appropriate.  Tradi=onal  messaging  will  likely  change  to  address  your  target  recipient.  We  will  help  you  crac  an  “online”  message  that  delivers  the  same  impact  as  one  in  the  offline  world.FohBoh  is  expert  at  social  media  publishing,  having  pioneered  Foodservice  Social  Media  in  2007.  We  leverage  over  a  decade  of  Internet  community  and  social  networking   © 2011 FohBohexperience  and  three  decades  of  restaurant  experience,  to  extend  your  reach,  publish  and  syndicate  your  brand  message  and  value  proposi=on  by  aQrac=ng  willing  prospects  interested  in  your  subject  maQer  exper=se.  Next  up  is  campaign  management  and  measurement.  This  is  core  to  understanding  the  reach  and  “buzz”  your  message,  campaign  and  brand  actually  have.  GOLD  Program  is  where  FohBoh  is  engaged  as  your  online  brand  manager.  We  monitor  your  ac=vity  on  social  media  sites  as  well  as  your  compe=tors.  These  customer  and  compe==ve  insights  will  enable  you  to  stay  ahead  of  your  compe=tors  and  beQer  an=cipate  your  customers’  needs.  Finally,  we  report  each  month  on  your  social  web  ac=vity  on  and  off  FohBoh  and  cite  variance  and  trends.  We  add  a  “social  Score”  so  you  know  how  you  are  being  perceived  online  by  customers  and  prospects  and,  how  you  stack  up  to  your  compe=tors  on  social  and  search  sites.  This  will  help  you  crac  a  more  complete  SEO/SEM  strategy  and  increase  your  digital  footprint..With  Custom  Programs,  we  act  as  your  social  media  strategist  and  full-­‐service  social  media  manager  u=lizing  our  market-­‐tested  FOHMedia  Services  Group  and  Social  Media  Management  System  (SMMS).  It’s  total  social  media  marke=ng  -­‐  managing  your  social  media  tool  box  and  publishing  on  Facebook  and  twiQer  accounts,  crea=ng  Facebook  micro-­‐sites  and  social  campaigns.  We  actually  engage  with  your  clients  and  generate  leads  for  you  with  a  report  each  month.sales@fohboh.net! ! ! ! ! Social Media Marketing Programs 2011

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