eTalk Conference presentation "eCommerce Implementation

eCommerce Implementation Methodology in the Established Organizations
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eTALK 2010
October 14, 2010

Agenda
The Big-Picture Plan
Business Model(s) for Your Organization
Understanding the Change and How eCommerce Changes Your Value Chain Before You Actually Go eCommerce
eCommerce Technology Infrastructure and Trends
eCommerce Marketing and Online Presence
Define, Measure, Analyze, Improve, Control
The current state of eCommerce in Serbia and How to Succeed Now
Conclusions
© 2010 dooConsult doo Beograd, All rights reserved.

The Big-Picture Plan
What are your business goals?
Who are your current and potential customers, competition, partners/suppliers, regulatory bodies?
How you benchmark and measure today and how to benchmark and measure tomorrow and online?
What is your budget for online services development and deployment, ongoing presence and marketing?
What is your talent pool and when and how to oursource?

Business Model(s) for Your Organization
“One size fits all” doesn’t work and will never work
You can combine, however don’t expect cumulative results because of multi-model business setup
The “pure play” ecommerce
Brokerage
Advertising
Infomediary
Merchant
Manufacturer (Direct)
Affiliate
Community
Subscription
Utility

How eCommerce Changes Your Value Chain
Going eCommercetoday or not, changes are inevitable, but don’t lose your focus
Measure impact before adopting changes, before you decide to offer services and products online
Marketing alliances, customer alliances, outsourcing, supplier alliances, research alliances and standards alliances
Each form has been significantly altered by eCommerce

eCommerce Infrastructure and Trends
The distributed nature of eCommerce has further necessitated developments and innovations in technology that bind the various components of these systems together as a functioning unit
The design of eCommerce systems requires many middleware services, each of which fulfills a unique role
Access gateways
Database interfaces
Network and communication interfaces
Application interfaces to faciliate interoperability between distributed applications
Network/application services (security, directory, transaction apps)
Computer Telephony Integration solutions
Traditional software technologies and programming languages

eCommerce Marketing and Online Presence
eCommerce marketing is all about enticing Internet users to your website and other online points of access to your company offerings, and, once there, to entice them into becoming a customer
The offline and online marketing mix at work!
Enticing visitors
Converting visitors into customers
Improving website effectiveness
Role of SEO today, search engine ranking
Social networks
Viral marketing, recommendation systems, promotions on blogs

DMAIC
The eCommerce deployment is just the beginning
Competitive advantage lies in the ability to adapt business processes to changing conditions quickly and efficiently
DMAIC is mandatory, as the changes are inevitable
Business process management activities can be grouped into five categories: design, modeling, execution, monitoring, and optimization
DMAIC approach is strongly influenced by the ever changing legal framework, especially in the countries and regions with less developed eCommerce sector and its middleware services (payment, security, network)

The state of eCommerce in Serbia
eCommerce in Serbia is not much worth today, but it has a great potential, especially within the initiatives for the new strategy of export-oriented Serbian economy until 2020
Many of the middleware services are missing or operate with limited capabilities
Payment processing is almost a fatal obstacle for the Serbian eCommerce sector, with very negative effects to the SMEs
39% of Serbian households have an access to the Internet *
Around 280.000 are Internet shoppers *
Deployment costs are going up, maintenance costs down
The talent pool is improving, although the number of eCommerce experts and consultancies is small for the size of the economy
The government must help the SMEs to better target and service international customers
* Source RZI

Conclusions
There seems to be a lot of momentum and interest in eCommerce in Serbia and our region
A growing number of companies in Serbia wants more than a non-transactional online presence and marketing
Online PR and marketing without simple and effective tools to make a sale online is “old school” in 2010
Internet users are closely watching the current development and are willing to embrace and immediately award those ready to deploy smart and deploy today

Thank you!Hvala!Don’t hesitate to email office@dooconsult.com or visit dooconsult.com
eTALK 2010
October 14, 2010

eTalk Conference presentation "eCommerce Implementation

by dooConsult on Oct 14, 2010

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eTalk Conference presentation "eCommerce Implementation — Presentation Transcript