eTalk Conference presentation "eCommerce Implementation

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eTalk Conference presentation "eCommerce Implementation

  1. 1. eCommerce Implementation Methodology in the Established Organizations <br />_we help businesses, organizations and governments to work better and deliver more<br />eTALK 2010<br />October 14, 2010<br />
  2. 2. _we help businesses, organizations and governments to work better and deliver more<br />Agenda<br />The Big-Picture Plan<br />Business Model(s) for Your Organization<br />Understanding the Change and How eCommerce Changes Your Value Chain Before You Actually Go eCommerce<br />eCommerce Technology Infrastructure and Trends<br />eCommerce Marketing and Online Presence<br />Define, Measure, Analyze, Improve, Control<br />The current state of eCommerce in Serbia and How to Succeed Now<br />Conclusions<br />© 2010 dooConsult doo Beograd, All rights reserved.<br />
  3. 3. _we help businesses, organizations and governments to work better and deliver more<br />The Big-Picture Plan<br />What are your business goals?<br />Who are your current and potential customers, competition, partners/suppliers, regulatory bodies?<br />How you benchmark and measure today and how to benchmark and measure tomorrow and online?<br />What is your budget for online services development and deployment, ongoing presence and marketing?<br />What is your talent pool and when and how to oursource?<br />© 2010 dooConsult doo Beograd, All rights reserved.<br />
  4. 4. _we help businesses, organizations and governments to work better and deliver more<br />Business Model(s) for Your Organization<br />“One size fits all” doesn’t work and will never work<br />You can combine, however don’t expect cumulative results because of multi-model business setup<br />The “pure play” ecommerce<br />Brokerage <br />Advertising<br />Infomediary<br />Merchant <br />Manufacturer (Direct)<br />Affiliate <br />Community <br />Subscription <br />Utility<br />© 2010 dooConsult doo Beograd, All rights reserved.<br />
  5. 5. _we help businesses, organizations and governments to work better and deliver more<br />How eCommerce Changes Your Value Chain<br />Going eCommercetoday or not, changes are inevitable, but don’t lose your focus<br />Measure impact before adopting changes, before you decide to offer services and products online<br />Marketing alliances, customer alliances, outsourcing, supplier alliances, research alliances and standards alliances<br />Each form has been significantly altered by eCommerce<br />© 2010 dooConsult doo Beograd, All rights reserved.<br />
  6. 6. _we help businesses, organizations and governments to work better and deliver more<br />eCommerce Infrastructure and Trends<br />The distributed nature of eCommerce has further necessitated developments and innovations in technology that bind the various components of these systems together as a functioning unit<br />The design of eCommerce systems requires many middleware services, each of which fulfills a unique role<br />Access gateways<br />Database interfaces<br />Network and communication interfaces<br />Application interfaces to faciliate interoperability between distributed applications<br />Network/application services (security, directory, transaction apps)<br />Computer Telephony Integration solutions<br />Traditional software technologies and programming languages<br />© 2010 dooConsult doo Beograd, All rights reserved.<br />
  7. 7. _we help businesses, organizations and governments to work better and deliver more<br />eCommerce Marketing and Online Presence<br />eCommerce marketing is all about enticing Internet users to your website and other online points of access to your company offerings, and, once there, to entice them into becoming a customer<br />The offline and online marketing mix at work!<br />Enticing visitors<br />Converting visitors into customers<br />Improving website effectiveness<br />Role of SEO today, search engine ranking<br />Social networks<br />Viral marketing, recommendation systems, promotions on blogs<br />© 2010 dooConsult doo Beograd, All rights reserved.<br />
  8. 8. _we help businesses, organizations and governments to work better and deliver more<br />DMAIC<br />The eCommerce deployment is just the beginning<br />Competitive advantage lies in the ability to adapt business processes to changing conditions quickly and efficiently<br />DMAIC is mandatory, as the changes are inevitable<br />Business process management activities can be grouped into five categories: design, modeling, execution, monitoring, and optimization<br />DMAIC approach is strongly influenced by the ever changing legal framework, especially in the countries and regions with less developed eCommerce sector and its middleware services (payment, security, network)<br />© 2010 dooConsult doo Beograd, All rights reserved.<br />
  9. 9. _we help businesses, organizations and governments to work better and deliver more<br />The state of eCommerce in Serbia<br />eCommerce in Serbia is not much worth today, but it has a great potential, especially within the initiatives for the new strategy of export-oriented Serbian economy until 2020<br />Many of the middleware services are missing or operate with limited capabilities<br />Payment processing is almost a fatal obstacle for the Serbian eCommerce sector, with very negative effects to the SMEs<br />39% of Serbian households have an access to the Internet *<br />Around 280.000 are Internet shoppers *<br />Deployment costs are going up, maintenance costs down<br />The talent pool is improving, although the number of eCommerce experts and consultancies is small for the size of the economy<br />The government must help the SMEs to better target and service international customers<br />* Source RZI <br />© 2010 dooConsult doo Beograd, All rights reserved.<br />
  10. 10. _we help businesses, organizations and governments to work better and deliver more<br />Conclusions<br />There seems to be a lot of momentum and interest in eCommerce in Serbia and our region<br />A growing number of companies in Serbia wants more than a non-transactional online presence and marketing<br />Online PR and marketing without simple and effective tools to make a sale online is “old school” in 2010<br />Internet users are closely watching the current development and are willing to embrace and immediately award those ready to deploy smart and deploy today<br />© 2010 dooConsult doo Beograd, All rights reserved.<br />
  11. 11. Thank you!Hvala!Don’t hesitate to email office@dooconsult.com or visit dooconsult.com<br />_we help businesses, organizations and governments to work better and deliver more<br />eTALK 2010<br />October 14, 2010<br />

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