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eTalk Conference presentation "eCommerce Implementation
eTalk Conference presentation "eCommerce Implementation
eTalk Conference presentation "eCommerce Implementation
eTalk Conference presentation "eCommerce Implementation
eTalk Conference presentation "eCommerce Implementation
eTalk Conference presentation "eCommerce Implementation
eTalk Conference presentation "eCommerce Implementation
eTalk Conference presentation "eCommerce Implementation
eTalk Conference presentation "eCommerce Implementation
eTalk Conference presentation "eCommerce Implementation
eTalk Conference presentation "eCommerce Implementation
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eTalk Conference presentation "eCommerce Implementation

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  • 1. eCommerce Implementation Methodology in the Established Organizations
    _we help businesses, organizations and governments to work better and deliver more
    eTALK 2010
    October 14, 2010
  • 2. _we help businesses, organizations and governments to work better and deliver more
    Agenda
    The Big-Picture Plan
    Business Model(s) for Your Organization
    Understanding the Change and How eCommerce Changes Your Value Chain Before You Actually Go eCommerce
    eCommerce Technology Infrastructure and Trends
    eCommerce Marketing and Online Presence
    Define, Measure, Analyze, Improve, Control
    The current state of eCommerce in Serbia and How to Succeed Now
    Conclusions
    © 2010 dooConsult doo Beograd, All rights reserved.
  • 3. _we help businesses, organizations and governments to work better and deliver more
    The Big-Picture Plan
    What are your business goals?
    Who are your current and potential customers, competition, partners/suppliers, regulatory bodies?
    How you benchmark and measure today and how to benchmark and measure tomorrow and online?
    What is your budget for online services development and deployment, ongoing presence and marketing?
    What is your talent pool and when and how to oursource?
    © 2010 dooConsult doo Beograd, All rights reserved.
  • 4. _we help businesses, organizations and governments to work better and deliver more
    Business Model(s) for Your Organization
    “One size fits all” doesn’t work and will never work
    You can combine, however don’t expect cumulative results because of multi-model business setup
    The “pure play” ecommerce
    Brokerage
    Advertising
    Infomediary
    Merchant
    Manufacturer (Direct)
    Affiliate
    Community
    Subscription
    Utility
    © 2010 dooConsult doo Beograd, All rights reserved.
  • 5. _we help businesses, organizations and governments to work better and deliver more
    How eCommerce Changes Your Value Chain
    Going eCommercetoday or not, changes are inevitable, but don’t lose your focus
    Measure impact before adopting changes, before you decide to offer services and products online
    Marketing alliances, customer alliances, outsourcing, supplier alliances, research alliances and standards alliances
    Each form has been significantly altered by eCommerce
    © 2010 dooConsult doo Beograd, All rights reserved.
  • 6. _we help businesses, organizations and governments to work better and deliver more
    eCommerce Infrastructure and Trends
    The distributed nature of eCommerce has further necessitated developments and innovations in technology that bind the various components of these systems together as a functioning unit
    The design of eCommerce systems requires many middleware services, each of which fulfills a unique role
    Access gateways
    Database interfaces
    Network and communication interfaces
    Application interfaces to faciliate interoperability between distributed applications
    Network/application services (security, directory, transaction apps)
    Computer Telephony Integration solutions
    Traditional software technologies and programming languages
    © 2010 dooConsult doo Beograd, All rights reserved.
  • 7. _we help businesses, organizations and governments to work better and deliver more
    eCommerce Marketing and Online Presence
    eCommerce marketing is all about enticing Internet users to your website and other online points of access to your company offerings, and, once there, to entice them into becoming a customer
    The offline and online marketing mix at work!
    Enticing visitors
    Converting visitors into customers
    Improving website effectiveness
    Role of SEO today, search engine ranking
    Social networks
    Viral marketing, recommendation systems, promotions on blogs
    © 2010 dooConsult doo Beograd, All rights reserved.
  • 8. _we help businesses, organizations and governments to work better and deliver more
    DMAIC
    The eCommerce deployment is just the beginning
    Competitive advantage lies in the ability to adapt business processes to changing conditions quickly and efficiently
    DMAIC is mandatory, as the changes are inevitable
    Business process management activities can be grouped into five categories: design, modeling, execution, monitoring, and optimization
    DMAIC approach is strongly influenced by the ever changing legal framework, especially in the countries and regions with less developed eCommerce sector and its middleware services (payment, security, network)
    © 2010 dooConsult doo Beograd, All rights reserved.
  • 9. _we help businesses, organizations and governments to work better and deliver more
    The state of eCommerce in Serbia
    eCommerce in Serbia is not much worth today, but it has a great potential, especially within the initiatives for the new strategy of export-oriented Serbian economy until 2020
    Many of the middleware services are missing or operate with limited capabilities
    Payment processing is almost a fatal obstacle for the Serbian eCommerce sector, with very negative effects to the SMEs
    39% of Serbian households have an access to the Internet *
    Around 280.000 are Internet shoppers *
    Deployment costs are going up, maintenance costs down
    The talent pool is improving, although the number of eCommerce experts and consultancies is small for the size of the economy
    The government must help the SMEs to better target and service international customers
    * Source RZI
    © 2010 dooConsult doo Beograd, All rights reserved.
  • 10. _we help businesses, organizations and governments to work better and deliver more
    Conclusions
    There seems to be a lot of momentum and interest in eCommerce in Serbia and our region
    A growing number of companies in Serbia wants more than a non-transactional online presence and marketing
    Online PR and marketing without simple and effective tools to make a sale online is “old school” in 2010
    Internet users are closely watching the current development and are willing to embrace and immediately award those ready to deploy smart and deploy today
    © 2010 dooConsult doo Beograd, All rights reserved.
  • 11. Thank you!Hvala!Don’t hesitate to email office@dooconsult.com or visit dooconsult.com
    _we help businesses, organizations and governments to work better and deliver more
    eTALK 2010
    October 14, 2010

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