Brand Yourself Using Social Media   www.mainecareercenter.com Don Verrill Jack Cowie Margaret Connolly-Watson 22 March 2011
www.mainecareercenter.com
www.mainecareercenter.com
www.mainecareercenter.com
What do you want your brand to say? www.mainecareercenter.com
www.mainecareercenter.com
www.mainecareercenter.com
www.mainecareercenter.com
Branding Eyeballs Marketing www.mainecareercenter.com
SEO   =   search engine optimization SMO = social media optimization www.mainecareercenter.com
<ul><li>Branding used to a “big business” thing.  </li></ul><ul><li>Only large corporations with large budgets  </li></ul>...
www.mainecareercenter.com
MyDomain.com Webpage www.mainecareercenter.com
Blog Blog Blog Key words Key words Key words Key words www.mainecareercenter.com
Wordpress www.mainecareercenter.com
Call to Action Call to Action Call to Action www.mainecareercenter.com
<ul><li>Subscribe/Sign-up </li></ul><ul><li>Join/Get Free Stuff </li></ul><ul><li>Credit Card # </li></ul><ul><li>Email ad...
Landing Page Where call to action takes place www.mainecareercenter.com
Bits & Pieces From/ Web page /Blog www.mainecareercenter.com
Blog 201 Attraction Retention Conversion Measurement www.mainecareercenter.com
Measurement Tools Feedbakstats Disqus Google Alerts www.mainecareercenter.com
www.mainecareercenter.com
www.mainecareercenter.com
www.mainecareercenter.com
<ul><ul><li>Identity </li></ul></ul><ul><ul><li>Image </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Recogni...
<ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>You Tube </li></ul><ul><li>Linkedin </li></ul><ul><li>Flickr ...
www.mainecareercenter.com
How about plain  ole Business Cards? www.mainecareercenter.com
<ul><ul><li>Identity </li></ul></ul><ul><ul><li>Image </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Recogni...
<ul><ul><ul><ul><ul><li>Facebook-&quot;Like,&quot;  </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Linkedin-Share <...
<ul><ul><li>What do you want  </li></ul></ul><ul><li>your brand to say? </li></ul><ul><ul><li>When? </li></ul></ul>www.mai...
Social Media for Branding www.mainecareercenter.com Comedian Gilbert Gottfried  fired as voice of Aflac duck
Brand Yourself Using Social Media   www.mainecareercenter.com Jack  http:// www.linkedin.com/in/fantextmobile Margaret  ht...
Social Media for Branding www.mainecareercenter.com
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Branding Yourself with Social Media

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  • Chevy
  • McDonalds
  • You are your brand. How you dress-Image. What you say/write. Where you go. What you do.
  • Brands images mean different things to different people at different times.
  • Long after you are gone. Your image may remain and change as well.
  • Logos are powerful.
  • Use of the internet and social media exposes more eyes to more items/people more often-24/7. How many people and what segment of the market do you wish to attract?
  • When one uses a search engine-like GOOGLE to search for you/your product/service …..how close to the top of the list do you wish to be? How often do you want to be on that ever changing list?
  • Times have changed. And will continue to. The last bullet applies to Businesses want to hire People who have demonstrated their capabilities. Post, post, post. Once is not enough. What have you done lately?
  • Frosted flakes. Tony the Tiger. Grrreat.
  • Create build a web page as a platform to display, express and drive your brand. Brand with your website not through another portal.
  • WebLog abbreviated is blog. A web site is not the end goal but merely a beginning. Use this platform to regularly/periodically promote. Your webpage, your brand, your image, needs to be centered on key words descriptive of you/your product/your brand. Make a list of your key words describing you your brand. Post, post, post. Maybe twice a week. Give tips and bits of what is happening. Each blog you post creates a new web page to be listed, searched, create new interest, new products, expanding the old or new.
  • Share ware to build your blog. There are others. Moveable Type, Typepad
  • A specific Purpose/activity for visitors to your page. What do you want them to do? Sign-up for newsletter, buy, respond/comment, refer to/link to, promote ?
  • These are your nuggets for connecting back to them.
  • A page on your website where the action buttons/next steps items happen. Give simple directions. Don’t crowd.
  • Parts of your blog or webpage can be Tweet ed on Twitter, encourage to like FB, Linkedin shared. Uploaded to YouTube or Slideshare. Fotos on Flickr. All need links back to webpage
  • Rich Brooks of New Flyte Media says these are the key steps.
  • Lots of tools available
  • Conan O’Brien. How has he branded himself? What is his brand?
  • Egyptian flag and revolutions in Northern Africa directly linked to social media. How powerful can this be?
  • Nearly instant communication.
  • Steps to build and maintain a brand.
  • A few social media at the core of today’s connectivity.
  • Do companies notice/care what you are doing? Groupons. Living social. Sign- up and stay involved. Police work is about checking for available social media posting for solving crime.
  • Don’t stop using traditional networking too. Exchange don’t give away. What you get back is more important than your card you gave away. Don’t wait for them to contact you. Connect to them.
  • Again. Build and build and maintain.
  • Build a professional FB page. It’s not just about pizza and parties. Unless that’s your image/business. LinkedIn is the best for building a business’ professional image. The really active with smart phone use Twitter.
  • Develop and use your key words to describe who you are and where you are going. Stay with it.
  • Social media for me jobs

    1. 1. Brand Yourself Using Social Media www.mainecareercenter.com Don Verrill Jack Cowie Margaret Connolly-Watson 22 March 2011
    2. 2. www.mainecareercenter.com
    3. 3. www.mainecareercenter.com
    4. 4. www.mainecareercenter.com
    5. 5. What do you want your brand to say? www.mainecareercenter.com
    6. 6. www.mainecareercenter.com
    7. 7. www.mainecareercenter.com
    8. 8. www.mainecareercenter.com
    9. 9. Branding Eyeballs Marketing www.mainecareercenter.com
    10. 10. SEO = search engine optimization SMO = social media optimization www.mainecareercenter.com
    11. 11. <ul><li>Branding used to a “big business” thing. </li></ul><ul><li>Only large corporations with large budgets </li></ul><ul><li>had to worry about or even consider. </li></ul><ul><li>With the explosion of social media, everything has changed. </li></ul><ul><li>Today, consumers want to do business with companies they know and with brands and people they recognize. </li></ul>www.mainecareercenter.com
    12. 12. www.mainecareercenter.com
    13. 13. MyDomain.com Webpage www.mainecareercenter.com
    14. 14. Blog Blog Blog Key words Key words Key words Key words www.mainecareercenter.com
    15. 15. Wordpress www.mainecareercenter.com
    16. 16. Call to Action Call to Action Call to Action www.mainecareercenter.com
    17. 17. <ul><li>Subscribe/Sign-up </li></ul><ul><li>Join/Get Free Stuff </li></ul><ul><li>Credit Card # </li></ul><ul><li>Email address </li></ul><ul><li>Comments </li></ul>www.mainecareercenter.com
    18. 18. Landing Page Where call to action takes place www.mainecareercenter.com
    19. 19. Bits & Pieces From/ Web page /Blog www.mainecareercenter.com
    20. 20. Blog 201 Attraction Retention Conversion Measurement www.mainecareercenter.com
    21. 21. Measurement Tools Feedbakstats Disqus Google Alerts www.mainecareercenter.com
    22. 22. www.mainecareercenter.com
    23. 23. www.mainecareercenter.com
    24. 24. www.mainecareercenter.com
    25. 25. <ul><ul><li>Identity </li></ul></ul><ul><ul><li>Image </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Recognition </li></ul></ul><ul><ul><li>Reputation </li></ul></ul>www.mainecareercenter.com
    26. 26. <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>You Tube </li></ul><ul><li>Linkedin </li></ul><ul><li>Flickr </li></ul><ul><li>Slideshare </li></ul>www.mainecareercenter.com
    27. 27. www.mainecareercenter.com
    28. 28. How about plain ole Business Cards? www.mainecareercenter.com
    29. 29. <ul><ul><li>Identity </li></ul></ul><ul><ul><li>Image </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Recognition </li></ul></ul><ul><ul><li>Reputation </li></ul></ul>www.mainecareercenter.com
    30. 30. <ul><ul><ul><ul><ul><li>Facebook-&quot;Like,&quot; </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Linkedin-Share </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Twitter-Follow </li></ul></ul></ul></ul></ul>www.mainecareercenter.com
    31. 31. <ul><ul><li>What do you want </li></ul></ul><ul><li>your brand to say? </li></ul><ul><ul><li>When? </li></ul></ul>www.mainecareercenter.com
    32. 32. Social Media for Branding www.mainecareercenter.com Comedian Gilbert Gottfried fired as voice of Aflac duck
    33. 33. Brand Yourself Using Social Media www.mainecareercenter.com Jack http:// www.linkedin.com/in/fantextmobile Margaret http://www.linkedin.com/pub/margaret-connolly - watson/11/431/33b Don http://www.linkedin.com/pub/donald-verrill/10/751/3aa
    34. 34. Social Media for Branding www.mainecareercenter.com
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