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Ngos and social media Ngos and social media Presentation Transcript

  • Ngos and social media in Italy Senigallia, 5th February 2013 “COMUNIC_EAD La Comunicación Survey results para el Desarrollo”
  • 76 italian ngos• 65,3% ngos / 49/87• 28% onlus• 28% association How many employees?• 8% other • 38,7% = 1-5 employees • 30,7% = 6-15 employees • 8% = 16-30 employees • 22,7% = more than 30 employees
  • Website and userengagementNgos 2.0 are simple and transparent organizations. They engage people to shape and share their work in order to raise awareness of social issues.
  • 1. Website and userengagement• 81,3% "donate now" button• 28,1% comments allowed• 24,7% has a blog• 16,4% has more than one blog• 16% "share" button• 9,4% forum for users
  • 2. How often do ngos blog?38,5% once a week 12,8% once a month17,9 % once a day 10,3% twice a month
  • 2.1 Who does participate in the blog activities ?• 70% Communication bureau• 26,5% Editors team• 20% Aid workers or volounteer abroad• 11% volounteer (Servizio Civile)Only one of the organizations of the survey asks the communities in thedevelopment countries to blog; 3 ngos employ their interns in writing for theblog.
  • 3. SOCIAL MEDIA
  • 3.1 Ngos social 92,6% manages at least one social media profilemedia profile:• Facebook > 92,5%• Youtube > 76,4%• Twitter > 69,8%• Linkedin > 32,5%• Google Plus > 27, 9%• Pinterest > 8,6%• Foursquare > 2,8%
  • 3.2 Why social mediain the ngo?• Its easy and fast sharing (9 ngos)• To reach different targets of people at the same time (7 ngos)• To reach a large amount of people (4 ngos)• To increase the ngo visibility / self promotion (16 ngos)• Networking with supporters (9 ngos)• Transparency (1 ngo)
  • Social media = old Old media = broadcasting media?
  • Social media is "social" New media = conversation! FIRST
  • 3.3 What kind of information do you share?• Events in Italy (57,1%)• Aid & cooperation information in general (47,2%)• Fundraising campaign (28,1%)• Updates from crisis / emergency situation (14,5%)• Stories from the field (18,2%)• Updates on projects (21,8%)• Vacancy (10,6%)• Engaging supporters and donors (3,7%)
  • 3.4 Who manage theSM profile?
  • 3.4 Who manage theSM profile? It should not be the youngest member of the staff!
  • 3.4 Who manage theSM profile?• 73,2% communication bureau• 21,4% every employee• 10% a social media manager• 10% volountary job
  • 3.5 Monitoring the feeling about social media insidengos
  • 3.5 Monitoring the feeling about social media insidengos• "its something you have to do to reach your audience" (57,4%)• "account managing is only for specialized employees" (35,2%)• "people outside the communication office should not be allow to use social media" (15,21%)
  • 3.5 Monitoring the feeling about social media insidengos• "my ngo chief doesnt recognize the value of the work we do on social media" (25,8%)• "every expat worker of the ngo should blog or use social media to short the distance with supporters" (41,1%)• "transparency may increase if every project would be shared with supporters through social media" (34,4%)
  • 4. Fundraising online
  • 4.1 Fundraising /Crowdfunding• 92% never used crowdfunding platforms• 28,6% thinks crowdfunding is "the fundraising of the future"
  • Are you satisfied by your fundraising online activity?
  • 5. Newsletters andbulletins • 50% publishes a bulletin (75% digital)• 72% sends newsletters
  • What makes an ngo 2.0?
  • NGOs 2.0:• They share their successes but also their failures• Everyone in the organization is aligned around their main goal or campaign. And everyone knows how to use the web to grow their movement Please read: http://communicopia.com/insights/why-your-non-profit-wont-make-a-kony-2012
  • NGOs 2.0:• Communications is a core capacity, its not seen as "not the real work" and doesnt have to fight for resources • They are close to their supporters, asking what they want, constantly testing ideas with them, and sometimes even following their lead Please read: http://communicopia.com/insights/why-your-non-profit-wont-make-a-kony-2012
  • "Ngos 2.0 don’t work harder or longer than other organizations, they work differently." BK
  • "Ngos 2.0 don’t work harder or longer than other organizations, they work differently." BK Donata Columbro - @dontyna Ong 2.0 - Volontari per lo Sviluppo Thanks!