+ Follow

• 1,272 views

Quantitative methods are applicable for IA thinking be it for hypothesis generation, instrumentation, data collection and analysis of information at scales never before possible with insights that are ...

Quantitative methods are applicable for IA thinking be it for hypothesis generation, instrumentation, data collection and analysis of information at scales never before possible with insights that are comparable over time, generalizable and extensible.

Quantitative skills can allow IAs to interpret and analyze others’ designs and research more readily, as well as combine methods and models for meta-analysis to help IAs move from description to prediction in designing and developing future interfaces and architectures.

This presentation will review why you should use quantitative methods and discuss both foundational and emerging ideas that are applicable for content analysis, behavioral modeling, social media usage, informetrics and other IA-related issues.

http://donturn.com or http://twitter.com/donturn