10-Whats? of Facebook

10-WHATS? of

Don The Idea Guy’s

10-WHATS? of FACEBOOK

#1 What IS Facebook?

A social networking site that lets you connect with friends, co-workers, and customers.

#1 What IS Facebook?

A social networking site that lets you connect with friends, co-workers, and customers. It’s a cocktail party. Loose, informal, casual. You run into old friends, and have the opportunity to meet new ones.

#2 What's the big deal?

Revolutionary way to actually build relationships with…

Your Customers

Your Prospects

Your Vendors

Your Community

Your Customers

Your Prospects

Your Vendors

Your Community

} … And THEIR Friends, Family, Followers, and Fans

Your Customers

Your Prospects

Your Vendors

Your Community

Google Juice

Breadcrumbs

Inbound Marketing

} … And THEIR Friends, Family, Followers, and Fans

10-WHATS? of FACEBOOK Google Juice

Google Juice 10-WHATS? of FACEBOOK

10-WHATS? of FACEBOOK Breadcrumbs

#2 What's so important about Facebook?

This year Facebook surpassed a major search engine in terms of unique visits

Compete.com says Facebook traffic was up 250% in May (113 million visits!)

30 million behind Google (7.5% growth in May)

20 million behind Yahoo (2.7% growth in May)

Twitter was up 1000%!

#2 What's so important about Facebook?

Average user as 120 friends on Facebook

>5 BILLION minutes spent each day on FB

>30 million users update their profile at least once per day

>8 million become “Fans” of Pages daily

#3 What do I need to get started?

Sign-up for a PERSONAL account first Do not start by creating a Business page

Complete your profile (info builds trust)

Use a personal photo – not a logo

Invite Friends – import address book(s)

Become a “Fan” of Groups/Pages

#3 What do I need to get started?

Feeling more comfortable with the site?

NOW create a ‘ Page ’ for your business!

Page vs. Group

Group best for small scale ‘cause’ interactions

5,000 Fan/Friend limit

Directly connected to personal profile

More like a private club – can be ‘members only’

Page best for brands and businesses

No Fan/Friend maximums

Doesn’t require connection to personal profile

Only restriction settings are age and location

Basic Elements

Simple! <20-30 minutes

Profile Photo

“ Wall” real time posts by you and “Fans”

Embed links, videos

Comments

Share, Like

Tabs

Default

Wall, Info, Boxes

Create Custom

Twitter, Video, etc.

“ Fans” box

Photo album

Apps

Quiz, Polls, Games

#4 What goes on a Page?

Basic Elements

Profile Photo

Embed links, videos

Comments

Share, Like

Tabs

Default

Wall, Info, Boxes

Create Custom

“ Fans” box

Photo album

Apps

Quiz, Polls, Games

Basic Elements

Profile Photo

Embed links, videos

Comments

Share, Like

Tabs

Default

Wall, Info, Boxes

Create Custom

“ Fans” box

Photo album

Apps

Quiz, Polls, Games

Basic Elements

Profile Photo

Embed links, videos

Comments

Share, Like

Tabs

Default

Wall, Info, Boxes

Create Custom

“ Fans” box

Photo album

Apps

Quiz, Polls, Games

Basic Elements

Profile Photo

Embed links, videos

Comments

Share, Like

Tabs

Default

Wall, Info, Boxes

Create Custom

“ Fans” box

Photo album

Apps

Quiz, Polls, Games

Basic Elements

Profile Photo

Embed links, videos

Comments

Share, Like

Tabs

Default

Wall, Info, Boxes

Create Custom

“ Fans” box

Photo album

Apps

Quiz, Polls, Games

#5 What do I REALLY need to know?

Be Genuine. Be Generous. Be Social. Be Transparent. Be Active.

#5 What do I REALLY need to know?

Be Genuine. Be Generous. Be Social. Be Transparent. Be Active. Or Begone.

#6 What should my Page be about?

Don’t make it about a fence company

Make it about being a good neighbor

Don’t make it about a pet-sitting service

Make it about a cutest pet photo contest

Don’t make it about furniture sales

Make it about easy interior design tips

Don’t make it about an auto repair service

Make it about DIY car care tips

#7 What kind of time will this take?

Create your first personal page and find some friends, groups in about an hour

Create your first basic Page/Group within 20 or 30 minutes

Updates

Daily (recommended) 5-15 minutes

Weekly (bare minimum!) 15-30 minutes

Use interns, students, kids, relatives

#8 What kind of stuff should I post?

80-90% of your links should point back to your own site (if you have a good one…)

Post a link to your latest blog entry

You DO have a blog on your site, right?

Tell Fans about latest technology or personnel that are new to your company

Link back to photos or videos on your site

10-20% of your posts should be in response to your Friends and Fans

Comment what their updates and content

Be visible on their Walls and in their feeds

#9 What kind people use Facebook?

35-50 year old demographic is growing fastest -- 276.4% growth rate increase

55+ demo is right behind (194.3% growth)

25-34 demo doubles every 6 months

Users are 55.7% Female and 42.2% Male (2.2% of users did not specify gender)

Source: iStrategyLabs.com 2009 Facebook Demographics and Statistics

#10 What’s happening here?

Welcome to the revolution . “ Every serious business should have a presence on social networks.” “ Businesses need to make their connections meaningful.” ~ Website Magazine August 2009

10-WHATS? of FACEBOOK www.DonTheIdeaGuy.com Twitter.com/dontheideaguy Linkedin.com/in/dontheideaguy Facebook.com/dontheideaguy [email_address] (614) 340-7910