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10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
10-Whats? of Facebook
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10-Whats? of Facebook

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August 2009 presentation to the Columbus, Ohio chapter of the Better Business Bureau. …

August 2009 presentation to the Columbus, Ohio chapter of the Better Business Bureau.

Ten "What?" questions about using Facebook for business. Not so much from the perspective of a "how-to" as much as it is about "why bother?"

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  • 1.
    • 10-WHATS? of
    Don The Idea Guy’s
  • 2. 10-WHATS? of FACEBOOK
    • #1 What IS Facebook?
    A social networking site that lets you connect with friends, co-workers, and customers.
  • 3. 10-WHATS? of FACEBOOK
    • #1 What IS Facebook?
    A social networking site that lets you connect with friends, co-workers, and customers. It’s a cocktail party. Loose, informal, casual. You run into old friends, and have the opportunity to meet new ones.
  • 4. 10-WHATS? of FACEBOOK
    • #2 What's the big deal?
    • Revolutionary way to actually build relationships with…
    • Your Customers
    • Your Prospects
    • Your Vendors
    • Your Community
  • 5. 10-WHATS? of FACEBOOK
    • #2 What's the big deal?
    • Revolutionary way to actually build relationships with…
    • Your Customers
    • Your Prospects
    • Your Vendors
    • Your Community
    } … And THEIR Friends, Family, Followers, and Fans
  • 6. 10-WHATS? of FACEBOOK
    • #2 What's the big deal?
    • Revolutionary way to actually build relationships with…
    • Your Customers
    • Your Prospects
    • Your Vendors
    • Your Community
    • Google Juice
    • Breadcrumbs
    • Inbound Marketing
    } … And THEIR Friends, Family, Followers, and Fans
  • 7. 10-WHATS? of FACEBOOK Google Juice
  • 8. Google Juice 10-WHATS? of FACEBOOK
  • 9. 10-WHATS? of FACEBOOK Breadcrumbs
  • 10. 10-WHATS? of FACEBOOK
    • #2 What's so important about Facebook?
    • This year Facebook surpassed a major search engine in terms of unique visits
    • Compete.com says Facebook traffic was up 250% in May (113 million visits!)
      • 30 million behind Google (7.5% growth in May)
      • 20 million behind Yahoo (2.7% growth in May)
        • Twitter was up 1000%!
  • 11. 10-WHATS? of FACEBOOK
    • #2 What's so important about Facebook?
    • Average user as 120 friends on Facebook
    • >5 BILLION minutes spent each day on FB
    • >30 million users update their profile at least once per day
    • >8 million become “Fans” of Pages daily
  • 12. 10-WHATS? of FACEBOOK
    • #3 What do I need to get started?
    • Sign-up for a PERSONAL account first Do not start by creating a Business page
    • Complete your profile (info builds trust)
    • Use a personal photo – not a logo
    • Invite Friends – import address book(s)
    • Become a “Fan” of Groups/Pages
  • 13. 10-WHATS? of FACEBOOK
    • #3 What do I need to get started?
    • Feeling more comfortable with the site?
    • NOW create a ‘ Page ’ for your business!
    • Page vs. Group
      • Group best for small scale ‘cause’ interactions
        • 5,000 Fan/Friend limit
        • Directly connected to personal profile
        • More like a private club – can be ‘members only’
      • Page best for brands and businesses
        • No Fan/Friend maximums
        • Doesn’t require connection to personal profile
        • Only restriction settings are age and location
  • 14. 10-WHATS? of FACEBOOK
    • Basic Elements
    • Simple! <20-30 minutes
    • Profile Photo
    • “ Wall” real time posts by you and “Fans”
      • Embed links, videos
      • Comments
      • Share, Like
    • Tabs
      • Default
        • Wall, Info, Boxes
      • Create Custom
        • Twitter, Video, etc.
    • “ Fans” box
    • Photo album
    • Apps
      • Quiz, Polls, Games
    #4 What goes on a Page?
  • 15. 10-WHATS? of FACEBOOK
    • Basic Elements
    • Simple! <20-30 minutes
    • Profile Photo
    • “ Wall” real time posts by you and “Fans”
      • Embed links, videos
      • Comments
      • Share, Like
    • Tabs
      • Default
        • Wall, Info, Boxes
      • Create Custom
        • Twitter, Video, etc.
    • “ Fans” box
    • Photo album
    • Apps
      • Quiz, Polls, Games
    #4 What goes on a Page?
  • 16. 10-WHATS? of FACEBOOK
    • Basic Elements
    • Simple! <20-30 minutes
    • Profile Photo
    • “ Wall” real time posts by you and “Fans”
      • Embed links, videos
      • Comments
      • Share, Like
    • Tabs
      • Default
        • Wall, Info, Boxes
      • Create Custom
        • Twitter, Video, etc.
    • “ Fans” box
    • Photo album
    • Apps
      • Quiz, Polls, Games
    #4 What goes on a Page?
  • 17. 10-WHATS? of FACEBOOK
    • Basic Elements
    • Simple! <20-30 minutes
    • Profile Photo
    • “ Wall” real time posts by you and “Fans”
      • Embed links, videos
      • Comments
      • Share, Like
    • Tabs
      • Default
        • Wall, Info, Boxes
      • Create Custom
        • Twitter, Video, etc.
    • “ Fans” box
    • Photo album
    • Apps
      • Quiz, Polls, Games
    #4 What goes on a Page?
  • 18. 10-WHATS? of FACEBOOK
    • Basic Elements
    • Simple! <20-30 minutes
    • Profile Photo
    • “ Wall” real time posts by you and “Fans”
      • Embed links, videos
      • Comments
      • Share, Like
    • Tabs
      • Default
        • Wall, Info, Boxes
      • Create Custom
        • Twitter, Video, etc.
    • “ Fans” box
    • Photo album
    • Apps
      • Quiz, Polls, Games
    #4 What goes on a Page?
  • 19. 10-WHATS? of FACEBOOK
    • Basic Elements
    • Simple! <20-30 minutes
    • Profile Photo
    • “ Wall” real time posts by you and “Fans”
      • Embed links, videos
      • Comments
      • Share, Like
    • Tabs
      • Default
        • Wall, Info, Boxes
      • Create Custom
        • Twitter, Video, etc.
    • “ Fans” box
    • Photo album
    • Apps
      • Quiz, Polls, Games
    #4 What goes on a Page?
  • 20. 10-WHATS? of FACEBOOK
    • #5 What do I REALLY need to know?
    Be Genuine. Be Generous. Be Social. Be Transparent. Be Active.
  • 21. 10-WHATS? of FACEBOOK
    • #5 What do I REALLY need to know?
    Be Genuine. Be Generous. Be Social. Be Transparent. Be Active. Or Begone.
  • 22.
    • #6 What should my Page be about?
    10-WHATS? of FACEBOOK
    • Don’t make it about a fence company
      • Make it about being a good neighbor
    • Don’t make it about a pet-sitting service
      • Make it about a cutest pet photo contest
    • Don’t make it about furniture sales
      • Make it about easy interior design tips
    • Don’t make it about an auto repair service
      • Make it about DIY car care tips
  • 23. 10-WHATS? of FACEBOOK
    • #7 What kind of time will this take?
    • Create your first personal page and find some friends, groups in about an hour
    • Create your first basic Page/Group within 20 or 30 minutes
    • Updates
      • Daily (recommended) 5-15 minutes
      • Weekly (bare minimum!) 15-30 minutes
        • Use interns, students, kids, relatives
  • 24. 10-WHATS? of FACEBOOK
    • #8 What kind of stuff should I post?
    • 80-90% of your links should point back to your own site (if you have a good one…)
      • Post a link to your latest blog entry
        • You DO have a blog on your site, right?
      • Tell Fans about latest technology or personnel that are new to your company
        • Link back to photos or videos on your site
    • 10-20% of your posts should be in response to your Friends and Fans
      • Comment what their updates and content
        • Be visible on their Walls and in their feeds
  • 25. 10-WHATS? of FACEBOOK
    • #9 What kind people use Facebook?
    • 35-50 year old demographic is growing fastest -- 276.4% growth rate increase
    • 55+ demo is right behind (194.3% growth)
    • 25-34 demo doubles every 6 months
    • Users are 55.7% Female and 42.2% Male (2.2% of users did not specify gender)
    Source: iStrategyLabs.com 2009 Facebook Demographics and Statistics
  • 26. 10-WHATS? of FACEBOOK
    • #10 What’s happening here?
    Welcome to the revolution . “ Every serious business should have a presence on social networks.” “ Businesses need to make their connections meaningful.” ~ Website Magazine August 2009
  • 27. 10-WHATS? of FACEBOOK www.DonTheIdeaGuy.com Twitter.com/dontheideaguy Linkedin.com/in/dontheideaguy Facebook.com/dontheideaguy [email_address] (614) 340-7910

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