<ul><li>10-WHATS?  of   </li></ul>Don The Idea Guy’s
10-WHATS? of FACEBOOK <ul><li>#1 What IS Facebook? </li></ul>A  social networking  site that lets you  connect with friend...
10-WHATS? of FACEBOOK <ul><li>#1 What IS Facebook? </li></ul>A social networking site that lets you  connect with friends,...
10-WHATS? of FACEBOOK <ul><li>#2 What's the big deal? </li></ul><ul><li>Revolutionary way to actually build  relationships...
10-WHATS? of FACEBOOK <ul><li>#2 What's the big deal? </li></ul><ul><li>Revolutionary way to actually build  relationships...
10-WHATS? of FACEBOOK <ul><li>#2 What's the big deal? </li></ul><ul><li>Revolutionary way to actually build  relationships...
10-WHATS? of FACEBOOK Google  Juice
Google  Juice 10-WHATS? of FACEBOOK
10-WHATS? of FACEBOOK Breadcrumbs
10-WHATS? of FACEBOOK <ul><li>#2 What's so important  about Facebook? </li></ul><ul><li>This year Facebook surpassed a maj...
10-WHATS? of FACEBOOK <ul><li>#2 What's so important  about Facebook? </li></ul><ul><li>Average user as 120 friends on Fac...
10-WHATS? of FACEBOOK <ul><li>#3 What do I need to get started? </li></ul><ul><li>Sign-up for a PERSONAL account first Do ...
10-WHATS? of FACEBOOK <ul><li>#3 What do I need to get started? </li></ul><ul><li>Feeling more comfortable with the site? ...
10-WHATS? of FACEBOOK <ul><li>Basic Elements </li></ul><ul><li>Simple!  <20-30 minutes </li></ul><ul><li>Profile Photo </l...
10-WHATS? of FACEBOOK <ul><li>Basic Elements </li></ul><ul><li>Simple!  <20-30 minutes </li></ul><ul><li>Profile Photo </l...
10-WHATS? of FACEBOOK <ul><li>Basic Elements </li></ul><ul><li>Simple!  <20-30 minutes </li></ul><ul><li>Profile Photo </l...
10-WHATS? of FACEBOOK <ul><li>Basic Elements </li></ul><ul><li>Simple!  <20-30 minutes </li></ul><ul><li>Profile Photo </l...
10-WHATS? of FACEBOOK <ul><li>Basic Elements </li></ul><ul><li>Simple!  <20-30 minutes </li></ul><ul><li>Profile Photo </l...
10-WHATS? of FACEBOOK <ul><li>Basic Elements </li></ul><ul><li>Simple!  <20-30 minutes </li></ul><ul><li>Profile Photo </l...
10-WHATS? of FACEBOOK <ul><li>#5 What do I REALLY need to know? </li></ul>Be Genuine. Be Generous. Be Social. Be Transpare...
10-WHATS? of FACEBOOK <ul><li>#5 What do I REALLY need to know? </li></ul>Be Genuine. Be Generous. Be Social. Be Transpare...
<ul><li>#6 What should my Page be about? </li></ul>10-WHATS? of FACEBOOK <ul><li>Don’t make it about a fence company </li>...
10-WHATS? of FACEBOOK <ul><li>#7 What kind of time will this take? </li></ul><ul><li>Create your first personal page and f...
10-WHATS? of FACEBOOK <ul><li>#8 What kind of stuff should I post? </li></ul><ul><li>80-90% of your links should point bac...
10-WHATS? of FACEBOOK <ul><li>#9 What kind people use Facebook? </li></ul><ul><li>35-50 year old demographic is growing fa...
10-WHATS? of FACEBOOK <ul><li>#10 What’s happening here? </li></ul>Welcome to  the  revolution . “ Every serious business ...
10-WHATS? of FACEBOOK www.DonTheIdeaGuy.com Twitter.com/dontheideaguy Linkedin.com/in/dontheideaguy Facebook.com/dontheide...
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10-Whats? of Facebook

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August 2009 presentation to the Columbus, Ohio chapter of the Better Business Bureau.

Ten "What?" questions about using Facebook for business. Not so much from the perspective of a "how-to" as much as it is about "why bother?"

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10-Whats? of Facebook

  1. 1. <ul><li>10-WHATS? of </li></ul>Don The Idea Guy’s
  2. 2. 10-WHATS? of FACEBOOK <ul><li>#1 What IS Facebook? </li></ul>A social networking site that lets you connect with friends, co-workers, and customers.
  3. 3. 10-WHATS? of FACEBOOK <ul><li>#1 What IS Facebook? </li></ul>A social networking site that lets you connect with friends, co-workers, and customers. It’s a cocktail party. Loose, informal, casual. You run into old friends, and have the opportunity to meet new ones.
  4. 4. 10-WHATS? of FACEBOOK <ul><li>#2 What's the big deal? </li></ul><ul><li>Revolutionary way to actually build relationships with… </li></ul><ul><li>Your Customers </li></ul><ul><li>Your Prospects </li></ul><ul><li>Your Vendors </li></ul><ul><li>Your Community </li></ul>
  5. 5. 10-WHATS? of FACEBOOK <ul><li>#2 What's the big deal? </li></ul><ul><li>Revolutionary way to actually build relationships with… </li></ul><ul><li>Your Customers </li></ul><ul><li>Your Prospects </li></ul><ul><li>Your Vendors </li></ul><ul><li>Your Community </li></ul>} … And THEIR Friends, Family, Followers, and Fans
  6. 6. 10-WHATS? of FACEBOOK <ul><li>#2 What's the big deal? </li></ul><ul><li>Revolutionary way to actually build relationships with… </li></ul><ul><li>Your Customers </li></ul><ul><li>Your Prospects </li></ul><ul><li>Your Vendors </li></ul><ul><li>Your Community </li></ul><ul><li>Google Juice </li></ul><ul><li>Breadcrumbs </li></ul><ul><li>Inbound Marketing </li></ul>} … And THEIR Friends, Family, Followers, and Fans
  7. 7. 10-WHATS? of FACEBOOK Google Juice
  8. 8. Google Juice 10-WHATS? of FACEBOOK
  9. 9. 10-WHATS? of FACEBOOK Breadcrumbs
  10. 10. 10-WHATS? of FACEBOOK <ul><li>#2 What's so important about Facebook? </li></ul><ul><li>This year Facebook surpassed a major search engine in terms of unique visits </li></ul><ul><li>Compete.com says Facebook traffic was up 250% in May (113 million visits!) </li></ul><ul><ul><li>30 million behind Google (7.5% growth in May) </li></ul></ul><ul><ul><li>20 million behind Yahoo (2.7% growth in May) </li></ul></ul><ul><ul><ul><li>Twitter was up 1000%! </li></ul></ul></ul>
  11. 11. 10-WHATS? of FACEBOOK <ul><li>#2 What's so important about Facebook? </li></ul><ul><li>Average user as 120 friends on Facebook </li></ul><ul><li>>5 BILLION minutes spent each day on FB </li></ul><ul><li>>30 million users update their profile at least once per day </li></ul><ul><li>>8 million become “Fans” of Pages daily </li></ul>
  12. 12. 10-WHATS? of FACEBOOK <ul><li>#3 What do I need to get started? </li></ul><ul><li>Sign-up for a PERSONAL account first Do not start by creating a Business page </li></ul><ul><li>Complete your profile (info builds trust) </li></ul><ul><li>Use a personal photo – not a logo </li></ul><ul><li>Invite Friends – import address book(s) </li></ul><ul><li>Become a “Fan” of Groups/Pages </li></ul>
  13. 13. 10-WHATS? of FACEBOOK <ul><li>#3 What do I need to get started? </li></ul><ul><li>Feeling more comfortable with the site? </li></ul><ul><li>NOW create a ‘ Page ’ for your business! </li></ul><ul><li>Page vs. Group </li></ul><ul><ul><li>Group best for small scale ‘cause’ interactions </li></ul></ul><ul><ul><ul><li>5,000 Fan/Friend limit </li></ul></ul></ul><ul><ul><ul><li>Directly connected to personal profile </li></ul></ul></ul><ul><ul><ul><li>More like a private club – can be ‘members only’ </li></ul></ul></ul><ul><ul><li>Page best for brands and businesses </li></ul></ul><ul><ul><ul><li>No Fan/Friend maximums </li></ul></ul></ul><ul><ul><ul><li>Doesn’t require connection to personal profile </li></ul></ul></ul><ul><ul><ul><li>Only restriction settings are age and location </li></ul></ul></ul>
  14. 14. 10-WHATS? of FACEBOOK <ul><li>Basic Elements </li></ul><ul><li>Simple! <20-30 minutes </li></ul><ul><li>Profile Photo </li></ul><ul><li>“ Wall” real time posts by you and “Fans” </li></ul><ul><ul><li>Embed links, videos </li></ul></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Share, Like </li></ul></ul><ul><li>Tabs </li></ul><ul><ul><li>Default </li></ul></ul><ul><ul><ul><li>Wall, Info, Boxes </li></ul></ul></ul><ul><ul><li>Create Custom </li></ul></ul><ul><ul><ul><li>Twitter, Video, etc. </li></ul></ul></ul><ul><li>“ Fans” box </li></ul><ul><li>Photo album </li></ul><ul><li>Apps </li></ul><ul><ul><li>Quiz, Polls, Games </li></ul></ul>#4 What goes on a Page?
  15. 15. 10-WHATS? of FACEBOOK <ul><li>Basic Elements </li></ul><ul><li>Simple! <20-30 minutes </li></ul><ul><li>Profile Photo </li></ul><ul><li>“ Wall” real time posts by you and “Fans” </li></ul><ul><ul><li>Embed links, videos </li></ul></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Share, Like </li></ul></ul><ul><li>Tabs </li></ul><ul><ul><li>Default </li></ul></ul><ul><ul><ul><li>Wall, Info, Boxes </li></ul></ul></ul><ul><ul><li>Create Custom </li></ul></ul><ul><ul><ul><li>Twitter, Video, etc. </li></ul></ul></ul><ul><li>“ Fans” box </li></ul><ul><li>Photo album </li></ul><ul><li>Apps </li></ul><ul><ul><li>Quiz, Polls, Games </li></ul></ul>#4 What goes on a Page?
  16. 16. 10-WHATS? of FACEBOOK <ul><li>Basic Elements </li></ul><ul><li>Simple! <20-30 minutes </li></ul><ul><li>Profile Photo </li></ul><ul><li>“ Wall” real time posts by you and “Fans” </li></ul><ul><ul><li>Embed links, videos </li></ul></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Share, Like </li></ul></ul><ul><li>Tabs </li></ul><ul><ul><li>Default </li></ul></ul><ul><ul><ul><li>Wall, Info, Boxes </li></ul></ul></ul><ul><ul><li>Create Custom </li></ul></ul><ul><ul><ul><li>Twitter, Video, etc. </li></ul></ul></ul><ul><li>“ Fans” box </li></ul><ul><li>Photo album </li></ul><ul><li>Apps </li></ul><ul><ul><li>Quiz, Polls, Games </li></ul></ul>#4 What goes on a Page?
  17. 17. 10-WHATS? of FACEBOOK <ul><li>Basic Elements </li></ul><ul><li>Simple! <20-30 minutes </li></ul><ul><li>Profile Photo </li></ul><ul><li>“ Wall” real time posts by you and “Fans” </li></ul><ul><ul><li>Embed links, videos </li></ul></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Share, Like </li></ul></ul><ul><li>Tabs </li></ul><ul><ul><li>Default </li></ul></ul><ul><ul><ul><li>Wall, Info, Boxes </li></ul></ul></ul><ul><ul><li>Create Custom </li></ul></ul><ul><ul><ul><li>Twitter, Video, etc. </li></ul></ul></ul><ul><li>“ Fans” box </li></ul><ul><li>Photo album </li></ul><ul><li>Apps </li></ul><ul><ul><li>Quiz, Polls, Games </li></ul></ul>#4 What goes on a Page?
  18. 18. 10-WHATS? of FACEBOOK <ul><li>Basic Elements </li></ul><ul><li>Simple! <20-30 minutes </li></ul><ul><li>Profile Photo </li></ul><ul><li>“ Wall” real time posts by you and “Fans” </li></ul><ul><ul><li>Embed links, videos </li></ul></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Share, Like </li></ul></ul><ul><li>Tabs </li></ul><ul><ul><li>Default </li></ul></ul><ul><ul><ul><li>Wall, Info, Boxes </li></ul></ul></ul><ul><ul><li>Create Custom </li></ul></ul><ul><ul><ul><li>Twitter, Video, etc. </li></ul></ul></ul><ul><li>“ Fans” box </li></ul><ul><li>Photo album </li></ul><ul><li>Apps </li></ul><ul><ul><li>Quiz, Polls, Games </li></ul></ul>#4 What goes on a Page?
  19. 19. 10-WHATS? of FACEBOOK <ul><li>Basic Elements </li></ul><ul><li>Simple! <20-30 minutes </li></ul><ul><li>Profile Photo </li></ul><ul><li>“ Wall” real time posts by you and “Fans” </li></ul><ul><ul><li>Embed links, videos </li></ul></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Share, Like </li></ul></ul><ul><li>Tabs </li></ul><ul><ul><li>Default </li></ul></ul><ul><ul><ul><li>Wall, Info, Boxes </li></ul></ul></ul><ul><ul><li>Create Custom </li></ul></ul><ul><ul><ul><li>Twitter, Video, etc. </li></ul></ul></ul><ul><li>“ Fans” box </li></ul><ul><li>Photo album </li></ul><ul><li>Apps </li></ul><ul><ul><li>Quiz, Polls, Games </li></ul></ul>#4 What goes on a Page?
  20. 20. 10-WHATS? of FACEBOOK <ul><li>#5 What do I REALLY need to know? </li></ul>Be Genuine. Be Generous. Be Social. Be Transparent. Be Active.
  21. 21. 10-WHATS? of FACEBOOK <ul><li>#5 What do I REALLY need to know? </li></ul>Be Genuine. Be Generous. Be Social. Be Transparent. Be Active. Or Begone.
  22. 22. <ul><li>#6 What should my Page be about? </li></ul>10-WHATS? of FACEBOOK <ul><li>Don’t make it about a fence company </li></ul><ul><ul><li>Make it about being a good neighbor </li></ul></ul><ul><li>Don’t make it about a pet-sitting service </li></ul><ul><ul><li>Make it about a cutest pet photo contest </li></ul></ul><ul><li>Don’t make it about furniture sales </li></ul><ul><ul><li>Make it about easy interior design tips </li></ul></ul><ul><li>Don’t make it about an auto repair service </li></ul><ul><ul><li>Make it about DIY car care tips </li></ul></ul>
  23. 23. 10-WHATS? of FACEBOOK <ul><li>#7 What kind of time will this take? </li></ul><ul><li>Create your first personal page and find some friends, groups in about an hour </li></ul><ul><li>Create your first basic Page/Group within 20 or 30 minutes </li></ul><ul><li>Updates </li></ul><ul><ul><li>Daily (recommended) 5-15 minutes </li></ul></ul><ul><ul><li>Weekly (bare minimum!) 15-30 minutes </li></ul></ul><ul><ul><ul><li>Use interns, students, kids, relatives </li></ul></ul></ul>
  24. 24. 10-WHATS? of FACEBOOK <ul><li>#8 What kind of stuff should I post? </li></ul><ul><li>80-90% of your links should point back to your own site (if you have a good one…) </li></ul><ul><ul><li>Post a link to your latest blog entry </li></ul></ul><ul><ul><ul><li>You DO have a blog on your site, right? </li></ul></ul></ul><ul><ul><li>Tell Fans about latest technology or personnel that are new to your company </li></ul></ul><ul><ul><ul><li>Link back to photos or videos on your site </li></ul></ul></ul><ul><li>10-20% of your posts should be in response to your Friends and Fans </li></ul><ul><ul><li>Comment what their updates and content </li></ul></ul><ul><ul><ul><li>Be visible on their Walls and in their feeds </li></ul></ul></ul>
  25. 25. 10-WHATS? of FACEBOOK <ul><li>#9 What kind people use Facebook? </li></ul><ul><li>35-50 year old demographic is growing fastest -- 276.4% growth rate increase </li></ul><ul><li>55+ demo is right behind (194.3% growth) </li></ul><ul><li>25-34 demo doubles every 6 months </li></ul><ul><li>Users are 55.7% Female and 42.2% Male (2.2% of users did not specify gender) </li></ul>Source: iStrategyLabs.com 2009 Facebook Demographics and Statistics
  26. 26. 10-WHATS? of FACEBOOK <ul><li>#10 What’s happening here? </li></ul>Welcome to the revolution . “ Every serious business should have a presence on social networks.” “ Businesses need to make their connections meaningful.” ~ Website Magazine August 2009
  27. 27. 10-WHATS? of FACEBOOK www.DonTheIdeaGuy.com Twitter.com/dontheideaguy Linkedin.com/in/dontheideaguy Facebook.com/dontheideaguy [email_address] (614) 340-7910

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