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How to Hammer
 Social Media
  And Not Hit Your Thumb
image by kevincollins - creative commons




Building a Farm Shed
When building a Shed,
  you don’t have a
 Hammer Strategy.

     You have a
   Shed Strategy.
image by justinbaeder - creative commons




Social Media is a Tool
Social Media Movement
• Social Media is #1 Online
  Activity

• Seven hours on Social
  Media per month

• 4 out of 5 user...
image by roland - creative commons




Social Media Marketing is highly ineffective
       using traditional techniques
How Do We Measure

Traditional TV Ad         Online Video

• Eyeballs                • Actual Views

• Millions Est. Viewe...
What are PPL doing with
     Social Media?
Entering Contests
                              Listening To Music
Viewing Photos
                                Talking
...
Entering Contests
                              Listening To Music
Viewing Photos
                                Talking
...
What are PPL doing with
  Traditional Media?
Watching Video

                           Listening to Music



         Reading Static Page
Define Success
Qualitative

• Loyalty

• Trust

• Passion

• Interaction
Qualitative     Quantitive

• Loyalty       • # of Quality Leads

• Trust         • Rankings Increase

• Passion       • #...
It Can Be Both

Qualitative           Quantitive

• Loyalty             • # of Quality Leads

• Trust               • Rank...
Social Media
    Outreach
Once success is defined then the tool
          can be effective.
Facebook Fan Page

• Wall Posts:

    • Good Info for the Fan, written for
      the Fan

    • Quick blurbs - Praise Your...
Lots of Content
• Photos: Formal, Informal,
  Fun and Behind the Scenes

• Videos: Same as photos -
  comedy has more pote...
Linkedin

• Professional Side

• Groups help People Network

• Discussions

• News

• Links back to Website
YouTube

• Class & Reunions

• Faculty & Staff

• Student Testimonials

• Interviews & Events

• Links back to Website
Twitter

• Don’t Use Twitter without
  an App (Seesmic,
  Tweetdeck)

• Constant Searchable
  Conversations

• Smart & Cle...
Listening


• Real Time Search is here

• Facebook, Twitter, Buzz

• Techrigy, Google Alerts,
  Radian 6
Measurement

Qualitative                Quantitive

• Loyalty = Linkedin       • # of Quality Leads = +

• Trust = + Comme...
Measure Social Media


• Google URL Builder

• Google Analytics

• Bit.ly or Ow.ly
Followers

   Friends                   Comments

             Retweets      Views

       Shares               Social Boo...
Followers

   Friends                   Comments

             Retweets      Views


 Relationships
       Shares

Time on...
Social Media is the Tool that Equalizes
 Influence and gives Everyone a Voice.
                 Brian Solis
Questions
don.schindler@nd.edu
    facebook.com/donschindler
     twitter.com/donschindler
   linkedin.com/in/donschindler
Using Social Media In Business
Using Social Media In Business
Using Social Media In Business
Using Social Media In Business
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Using Social Media In Business

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This social media presentation was used to explain social media and its use for the business school.

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  • Transcript of "Using Social Media In Business"

    1. 1. How to Hammer Social Media And Not Hit Your Thumb
    2. 2. image by kevincollins - creative commons Building a Farm Shed
    3. 3. When building a Shed, you don’t have a Hammer Strategy. You have a Shed Strategy.
    4. 4. image by justinbaeder - creative commons Social Media is a Tool
    5. 5. Social Media Movement • Social Media is #1 Online Activity • Seven hours on Social Media per month • 4 out of 5 users online • Facebook sends more traffic to major sites like Yahoo! and Google (13%)
    6. 6. image by roland - creative commons Social Media Marketing is highly ineffective using traditional techniques
    7. 7. How Do We Measure Traditional TV Ad Online Video • Eyeballs • Actual Views • Millions Est. Viewers • Word of Mouth • Frequency • Comments • Sales • Sales
    8. 8. What are PPL doing with Social Media?
    9. 9. Entering Contests Listening To Music Viewing Photos Talking Looking for Jobs Taking Polls Uploading Videos Chatting Playing Games Uploading Photos Looking for a Spouse Watching Videos Listening to Podcasts Talking to Friends
    10. 10. Entering Contests Listening To Music Viewing Photos Talking Looking for Jobs SHARING Uploading Videos Taking Polls Chatting Playing Games Uploading Photos Looking for a Spouse Watching Videos Listening to Podcasts Talking to Friends
    11. 11. What are PPL doing with Traditional Media?
    12. 12. Watching Video Listening to Music Reading Static Page
    13. 13. Define Success
    14. 14. Qualitative • Loyalty • Trust • Passion • Interaction
    15. 15. Qualitative Quantitive • Loyalty • # of Quality Leads • Trust • Rankings Increase • Passion • # of Professional Contacts • Interaction • # of Sales
    16. 16. It Can Be Both Qualitative Quantitive • Loyalty • # of Quality Leads • Trust • Rankings Increase • Passion • # of Professional Contacts • Interaction • # of Sales
    17. 17. Social Media Outreach Once success is defined then the tool can be effective.
    18. 18. Facebook Fan Page • Wall Posts: • Good Info for the Fan, written for the Fan • Quick blurbs - Praise Your Students and Faculty • Think of Customer Service • Opening the Wall to all Comments
    19. 19. Lots of Content • Photos: Formal, Informal, Fun and Behind the Scenes • Videos: Same as photos - comedy has more potential to be shared • Events: Both Formal and Informal • Links back to Website
    20. 20. Linkedin • Professional Side • Groups help People Network • Discussions • News • Links back to Website
    21. 21. YouTube • Class & Reunions • Faculty & Staff • Student Testimonials • Interviews & Events • Links back to Website
    22. 22. Twitter • Don’t Use Twitter without an App (Seesmic, Tweetdeck) • Constant Searchable Conversations • Smart & Clever Voice
    23. 23. Listening • Real Time Search is here • Facebook, Twitter, Buzz • Techrigy, Google Alerts, Radian 6
    24. 24. Measurement Qualitative Quantitive • Loyalty = Linkedin • # of Quality Leads = + • Trust = + Comments • Rankings Increase = + • Passion = Shares/RTs • # of Prof. Contacts = + • Interaction = Comments • # of Admissions = +
    25. 25. Measure Social Media • Google URL Builder • Google Analytics • Bit.ly or Ow.ly
    26. 26. Followers Friends Comments Retweets Views Shares Social Bookmarks Time on Site Thumbs Up Likes Unique Visitors Bounce Rates Subscribers Fans Mentions
    27. 27. Followers Friends Comments Retweets Views Relationships Shares Time on Site Social Bookmarks Thumbs Up Likes Unique Visitors Bounce Rates Subscribers Fans Mentions
    28. 28. Social Media is the Tool that Equalizes Influence and gives Everyone a Voice. Brian Solis
    29. 29. Questions don.schindler@nd.edu facebook.com/donschindler twitter.com/donschindler linkedin.com/in/donschindler
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