University Communications: Print, Web and Multimedia Overview

1,741 views
1,683 views

Published on

This presentation was for the Seek. Study. Serve. in University Relations.

Published in: Education, Business, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,741
On SlideShare
0
From Embeds
0
Number of Embeds
1,293
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

University Communications: Print, Web and Multimedia Overview

  1. 1. UniversityCommunications:Print, Web, Multimedia
  2. 2. • 12 years in digital • 10 years as a marketer • donschindler.com • don.schindler@nd.edu • @donschindlerDon Schindler
  3. 3. A few years ago
  4. 4. University Communications Print Web Multimedia University Public Relations Communications Internal Communications Crisis Magazine
  5. 5. Accounts
  6. 6. Communications Strategy • Head of Accounts – Joe Lyphout • What is your objective/goal? • Who is your target audience? • Do you have any market research? • What is your story? • Help define your strategy • Help define your tactics • Help define your measurement • Future adjustment
  7. 7. Communications Tactics Email Direct Mail Newsletter Twitter Posters Linkedin Brochures Facebook Videos Search My Blogs Engine website
  8. 8. Print Team
  9. 9. Campus Projects • Print Director – Tim Legge • Dept/Program Branding • Magazines • Brochures • Annual Reports • Tickets / Programs • Special Events
  10. 10. Central Projects • Branding • Environments • Annual Report • Brochures • Campus Map • Content Writing
  11. 11. Web Team
  12. 12. Central Projects • Web Director – Nick Johnson • ND.edu / Emergency • Tour • Research • International • Exec Offices • Mobile • Map • Vanity URLs
  13. 13. Campus Projects • Conductor • Blogs • SEO Content Writing • Digital Signage • Analytics • Email
  14. 14. Multimedia Team
  15. 15. Photography
  16. 16. Video
  17. 17. Social Media
  18. 18. Training • Social Media Director – Julie Flory • Training – Don • Classes - Endeavor
  19. 19. Cost Recovery
  20. 20. Why we charge Salaries/Non-Labor Budget = $1.7 mil $723,000 $990,000 Central Campus
  21. 21. Summary• Need info on nd.edu?• Need a marketing plan?• Need print materials?• Need a website?• Need photography?• Need video?• Need social media training?• Email or call Brittany Bauer or myself and we’ll help you out.
  22. 22. Website you may not know about • Branding – http://onmessage.nd.edu • Conductor – http://conductor.nd.edu • Blogs – http://blogs.nd.edu • Photography – http://photos.nd.edu • Photo/Video scheduling – http://multimedia.nd.edu • Mobile – http://mobile.nd.edu • Tour – http://tour.nd.edu • Map – http://map.nd.edu • Calendar – http://calendar.nd.edu • Notre Dame Linkedin Campus Communicators Group – Search in Google or go to http://onmessage.nd.edu
  23. 23. • donschindler.com • don.schindler@nd.ed uDon Schindler • @donschindler

×