UniversityCommunications:Print, Web, Multimedia
•   12 years in digital                •   10 years as a marketer                •   donschindler.com                •   d...
A few years ago
University Communications                                 Print                                 Web                       ...
Accounts
Communications Strategy •   Head of Accounts – Joe Lyphout •   What is your objective/goal? •   Who is your target audienc...
Communications Tactics                                 Email                                            Direct Mail       ...
Print Team
Campus Projects                  •   Print Director – Tim Legge                  •   Dept/Program Branding                ...
Central Projects •   Branding •   Environments •   Annual Report •   Brochures •   Campus Map •   Content Writing
Web Team
Central Projects                   •   Web Director – Nick Johnson                   •   ND.edu / Emergency               ...
Campus Projects •   Conductor •   Blogs •   SEO Content Writing •   Digital Signage •   Analytics •   Email
Multimedia Team
Photography
Video
Social Media
Training • Social Media Director –   Julie Flory • Training – Don • Classes - Endeavor
Cost Recovery
Why we charge          Salaries/Non-Labor Budget = $1.7 mil                                 $723,000    $990,000          ...
Summary•   Need info on nd.edu?•   Need a marketing plan?•   Need print materials?•   Need a website?•   Need photography?...
Website you may not know about •   Branding – http://onmessage.nd.edu •   Conductor – http://conductor.nd.edu •   Blogs – ...
• donschindler.com                • don.schindler@nd.ed                  uDon Schindler   • @donschindler
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University Communications: Print, Web and Multimedia Overview

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This presentation was for the Seek. Study. Serve. in University Relations.

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University Communications: Print, Web and Multimedia Overview

  1. 1. UniversityCommunications:Print, Web, Multimedia
  2. 2. • 12 years in digital • 10 years as a marketer • donschindler.com • don.schindler@nd.edu • @donschindlerDon Schindler
  3. 3. A few years ago
  4. 4. University Communications Print Web Multimedia University Public Relations Communications Internal Communications Crisis Magazine
  5. 5. Accounts
  6. 6. Communications Strategy • Head of Accounts – Joe Lyphout • What is your objective/goal? • Who is your target audience? • Do you have any market research? • What is your story? • Help define your strategy • Help define your tactics • Help define your measurement • Future adjustment
  7. 7. Communications Tactics Email Direct Mail Newsletter Twitter Posters Linkedin Brochures Facebook Videos Search My Blogs Engine website
  8. 8. Print Team
  9. 9. Campus Projects • Print Director – Tim Legge • Dept/Program Branding • Magazines • Brochures • Annual Reports • Tickets / Programs • Special Events
  10. 10. Central Projects • Branding • Environments • Annual Report • Brochures • Campus Map • Content Writing
  11. 11. Web Team
  12. 12. Central Projects • Web Director – Nick Johnson • ND.edu / Emergency • Tour • Research • International • Exec Offices • Mobile • Map • Vanity URLs
  13. 13. Campus Projects • Conductor • Blogs • SEO Content Writing • Digital Signage • Analytics • Email
  14. 14. Multimedia Team
  15. 15. Photography
  16. 16. Video
  17. 17. Social Media
  18. 18. Training • Social Media Director – Julie Flory • Training – Don • Classes - Endeavor
  19. 19. Cost Recovery
  20. 20. Why we charge Salaries/Non-Labor Budget = $1.7 mil $723,000 $990,000 Central Campus
  21. 21. Summary• Need info on nd.edu?• Need a marketing plan?• Need print materials?• Need a website?• Need photography?• Need video?• Need social media training?• Email or call Brittany Bauer or myself and we’ll help you out.
  22. 22. Website you may not know about • Branding – http://onmessage.nd.edu • Conductor – http://conductor.nd.edu • Blogs – http://blogs.nd.edu • Photography – http://photos.nd.edu • Photo/Video scheduling – http://multimedia.nd.edu • Mobile – http://mobile.nd.edu • Tour – http://tour.nd.edu • Map – http://map.nd.edu • Calendar – http://calendar.nd.edu • Notre Dame Linkedin Campus Communicators Group – Search in Google or go to http://onmessage.nd.edu
  23. 23. • donschindler.com • don.schindler@nd.ed uDon Schindler • @donschindler
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