University Communications: Print, Web and Multimedia Overview
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University Communications: Print, Web and Multimedia Overview

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This presentation was for the Seek. Study. Serve. in University Relations.

This presentation was for the Seek. Study. Serve. in University Relations.

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http://blogs.nd.edu 1220
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University Communications: Print, Web and Multimedia Overview University Communications: Print, Web and Multimedia Overview Presentation Transcript

  • UniversityCommunications:Print, Web, Multimedia
  • • 12 years in digital • 10 years as a marketer • donschindler.com • don.schindler@nd.edu • @donschindlerDon Schindler
  • A few years ago
  • University Communications Print Web Multimedia University Public Relations Communications Internal Communications Crisis Magazine
  • Accounts
  • Communications Strategy • Head of Accounts – Joe Lyphout • What is your objective/goal? • Who is your target audience? • Do you have any market research? • What is your story? • Help define your strategy • Help define your tactics • Help define your measurement • Future adjustment
  • Communications Tactics Email Direct Mail Newsletter Twitter Posters Linkedin Brochures Facebook Videos Search My Blogs Engine website
  • Print Team
  • Campus Projects • Print Director – Tim Legge • Dept/Program Branding • Magazines • Brochures • Annual Reports • Tickets / Programs • Special Events
  • Central Projects • Branding • Environments • Annual Report • Brochures • Campus Map • Content Writing
  • Web Team
  • Central Projects • Web Director – Nick Johnson • ND.edu / Emergency • Tour • Research • International • Exec Offices • Mobile • Map • Vanity URLs
  • Campus Projects • Conductor • Blogs • SEO Content Writing • Digital Signage • Analytics • Email
  • Multimedia Team
  • Photography
  • Video
  • Social Media
  • Training • Social Media Director – Julie Flory • Training – Don • Classes - Endeavor
  • Cost Recovery
  • Why we charge Salaries/Non-Labor Budget = $1.7 mil $723,000 $990,000 Central Campus
  • Summary• Need info on nd.edu?• Need a marketing plan?• Need print materials?• Need a website?• Need photography?• Need video?• Need social media training?• Email or call Brittany Bauer or myself and we’ll help you out.
  • Website you may not know about • Branding – http://onmessage.nd.edu • Conductor – http://conductor.nd.edu • Blogs – http://blogs.nd.edu • Photography – http://photos.nd.edu • Photo/Video scheduling – http://multimedia.nd.edu • Mobile – http://mobile.nd.edu • Tour – http://tour.nd.edu • Map – http://map.nd.edu • Calendar – http://calendar.nd.edu • Notre Dame Linkedin Campus Communicators Group – Search in Google or go to http://onmessage.nd.edu
  • • donschindler.com • don.schindler@nd.ed uDon Schindler • @donschindler