Your SlideShare is downloading. ×
University Communications: Print, Web and Multimedia Overview
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

University Communications: Print, Web and Multimedia Overview

1,546
views

Published on

This presentation was for the Seek. Study. Serve. in University Relations.

This presentation was for the Seek. Study. Serve. in University Relations.

Published in: Education, Business, Design

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,546
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. UniversityCommunications:Print, Web, Multimedia
  • 2. • 12 years in digital • 10 years as a marketer • donschindler.com • don.schindler@nd.edu • @donschindlerDon Schindler
  • 3. A few years ago
  • 4. University Communications Print Web Multimedia University Public Relations Communications Internal Communications Crisis Magazine
  • 5. Accounts
  • 6. Communications Strategy • Head of Accounts – Joe Lyphout • What is your objective/goal? • Who is your target audience? • Do you have any market research? • What is your story? • Help define your strategy • Help define your tactics • Help define your measurement • Future adjustment
  • 7. Communications Tactics Email Direct Mail Newsletter Twitter Posters Linkedin Brochures Facebook Videos Search My Blogs Engine website
  • 8. Print Team
  • 9. Campus Projects • Print Director – Tim Legge • Dept/Program Branding • Magazines • Brochures • Annual Reports • Tickets / Programs • Special Events
  • 10. Central Projects • Branding • Environments • Annual Report • Brochures • Campus Map • Content Writing
  • 11. Web Team
  • 12. Central Projects • Web Director – Nick Johnson • ND.edu / Emergency • Tour • Research • International • Exec Offices • Mobile • Map • Vanity URLs
  • 13. Campus Projects • Conductor • Blogs • SEO Content Writing • Digital Signage • Analytics • Email
  • 14. Multimedia Team
  • 15. Photography
  • 16. Video
  • 17. Social Media
  • 18. Training • Social Media Director – Julie Flory • Training – Don • Classes - Endeavor
  • 19. Cost Recovery
  • 20. Why we charge Salaries/Non-Labor Budget = $1.7 mil $723,000 $990,000 Central Campus
  • 21. Summary• Need info on nd.edu?• Need a marketing plan?• Need print materials?• Need a website?• Need photography?• Need video?• Need social media training?• Email or call Brittany Bauer or myself and we’ll help you out.
  • 22. Website you may not know about • Branding – http://onmessage.nd.edu • Conductor – http://conductor.nd.edu • Blogs – http://blogs.nd.edu • Photography – http://photos.nd.edu • Photo/Video scheduling – http://multimedia.nd.edu • Mobile – http://mobile.nd.edu • Tour – http://tour.nd.edu • Map – http://map.nd.edu • Calendar – http://calendar.nd.edu • Notre Dame Linkedin Campus Communicators Group – Search in Google or go to http://onmessage.nd.edu
  • 23. • donschindler.com • don.schindler@nd.ed uDon Schindler • @donschindler