SEO & You: Improve Your Website Search Ranking

2,281
-1

Published on

Search engine optimization (SEO) has been around for a while, but with marketers juggling multiple priorities, it easily finds its way to the bottom of the marketing to do list. Learn what you can do to drive improvements in SEO and enhance where your HFA website shows up in keyword search results. Attend this session for an overview of SEO, practical ways to increase your website traffic, and tips on how to maximize the effectiveness of your agency’s most critical communications channel: its website.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,281
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

SEO & You: Improve Your Website Search Ranking

  1. 1. SEO & You: Improve Your Website Search Ranking Monday, October 22nd 10:45 a.m. – 12:00 p.m. Orlando NTrainer: Don Schindler, Managing Director, Print, Web & Multimedia, University Communications, University of Notre Dame
  2. 2. • 13 years in digital marketing • donschindler.com • don.schindler@nd.edu • @donschindlerDon Schindler
  3. 3. They do two things. When people need help, where do they go?
  4. 4. They search
  5. 5. Search Engine Stats – U.S. 16.3 Billion Searches 5.3 12.2 Google 15.9 Microsoft Yahoo Other 66.7
  6. 6. Or they go to their friends. Social
  7. 7. They are looking for help.Be the Expert Resource they aresearching for and socially asking for through technology.
  8. 8. Search vs. Social Being Found Search Social
  9. 9. Let’s talk Search andSearch EngineOptimization
  10. 10. seomoz.org
  11. 11. Ads & Smart SEO
  12. 12. Ads & Smart SEO
  13. 13. Ads & Smart SEO
  14. 14. Google Keyword Tool
  15. 15. Great Content
  16. 16. Add To It Constantly
  17. 17. Your website • Should have: – Content Management System – Good design – CALL TO ACTION – Connect with me! – Keyword Rich – Analytics – Search Engine Friendly – Mobile Friendly
  18. 18. Share Your Content Everywhere Linkedin Facebook Twitter Search Trusted My Engine Related Ads website Websites
  19. 19. Ask for Inbound Links
  20. 20. The Internet Map http://internet-map.net/#8-91.18370819091797-83.36027526855469
  21. 21. seomoz.org
  22. 22. They do two things. Now for your questions… • 13 years in digital marketing • donschindler.com • don.schindler@nd.edu • @donschindler

×