SEO & You: Improve Your  Website Search Ranking                Monday, October 22nd               10:45 a.m. – 12:00 p.m. ...
• 13 years in digital                  marketing                • donschindler.com                • don.schindler@nd.edu  ...
They do two things. When people need help, where do they go?
They search
Search Engine Stats – U.S.                      16.3 Billion Searches                        5.3               12.2       ...
Or they go to their friends. Social
They are looking for help.Be the Expert Resource they aresearching for and socially asking    for through technology.
Search vs. Social                    Being Found                                  Search                                  ...
Let’s talk Search andSearch EngineOptimization
seomoz.org
Ads & Smart SEO
Ads & Smart SEO
Ads & Smart SEO
Google Keyword Tool
Great Content
Add To It Constantly
Your website • Should have:   – Content Management System   – Good design   – CALL TO ACTION – Connect with     me!   – Ke...
Share Your Content Everywhere                Linkedin     Facebook              Twitter  Search                        Tru...
Ask for Inbound Links
The Internet Map             http://internet-map.net/#8-91.18370819091797-83.36027526855469
seomoz.org
They do two things. Now for your questions…                      • 13 years in digital                        marketing   ...
SEO & You: Improve Your Website Search Ranking
SEO & You: Improve Your Website Search Ranking
SEO & You: Improve Your Website Search Ranking
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SEO & You: Improve Your Website Search Ranking

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Search engine optimization (SEO) has been around for a while, but with marketers juggling multiple priorities, it easily finds its way to the bottom of the marketing to do list. Learn what you can do to drive improvements in SEO and enhance where your HFA website shows up in keyword search results. Attend this session for an overview of SEO, practical ways to increase your website traffic, and tips on how to maximize the effectiveness of your agency’s most critical communications channel: its website.

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SEO & You: Improve Your Website Search Ranking

  1. 1. SEO & You: Improve Your Website Search Ranking Monday, October 22nd 10:45 a.m. – 12:00 p.m. Orlando NTrainer: Don Schindler, Managing Director, Print, Web & Multimedia, University Communications, University of Notre Dame
  2. 2. • 13 years in digital marketing • donschindler.com • don.schindler@nd.edu • @donschindlerDon Schindler
  3. 3. They do two things. When people need help, where do they go?
  4. 4. They search
  5. 5. Search Engine Stats – U.S. 16.3 Billion Searches 5.3 12.2 Google 15.9 Microsoft Yahoo Other 66.7
  6. 6. Or they go to their friends. Social
  7. 7. They are looking for help.Be the Expert Resource they aresearching for and socially asking for through technology.
  8. 8. Search vs. Social Being Found Search Social
  9. 9. Let’s talk Search andSearch EngineOptimization
  10. 10. seomoz.org
  11. 11. Ads & Smart SEO
  12. 12. Ads & Smart SEO
  13. 13. Ads & Smart SEO
  14. 14. Google Keyword Tool
  15. 15. Great Content
  16. 16. Add To It Constantly
  17. 17. Your website • Should have: – Content Management System – Good design – CALL TO ACTION – Connect with me! – Keyword Rich – Analytics – Search Engine Friendly – Mobile Friendly
  18. 18. Share Your Content Everywhere Linkedin Facebook Twitter Search Trusted My Engine Related Ads website Websites
  19. 19. Ask for Inbound Links
  20. 20. The Internet Map http://internet-map.net/#8-91.18370819091797-83.36027526855469
  21. 21. seomoz.org
  22. 22. They do two things. Now for your questions… • 13 years in digital marketing • donschindler.com • don.schindler@nd.edu • @donschindler
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