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SEO & You: Improve Your Website Search Ranking

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Search engine optimization (SEO) has been around for a while, but with marketers juggling multiple priorities, it easily finds its way to the bottom of the marketing to do list. Learn what you can do …

Search engine optimization (SEO) has been around for a while, but with marketers juggling multiple priorities, it easily finds its way to the bottom of the marketing to do list. Learn what you can do to drive improvements in SEO and enhance where your HFA website shows up in keyword search results. Attend this session for an overview of SEO, practical ways to increase your website traffic, and tips on how to maximize the effectiveness of your agency’s most critical communications channel: its website.


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  • 1. SEO & You: Improve Your Website Search Ranking Monday, October 22nd 10:45 a.m. – 12:00 p.m. Orlando NTrainer: Don Schindler, Managing Director, Print, Web & Multimedia, University Communications, University of Notre Dame
  • 2. • 13 years in digital marketing • donschindler.com • don.schindler@nd.edu • @donschindlerDon Schindler
  • 3. They do two things. When people need help, where do they go?
  • 4. They search
  • 5. Search Engine Stats – U.S. 16.3 Billion Searches 5.3 12.2 Google 15.9 Microsoft Yahoo Other 66.7
  • 6. Or they go to their friends. Social
  • 7. They are looking for help.Be the Expert Resource they aresearching for and socially asking for through technology.
  • 8. Search vs. Social Being Found Search Social
  • 9. Let’s talk Search andSearch EngineOptimization
  • 10. seomoz.org
  • 11. Ads & Smart SEO
  • 12. Ads & Smart SEO
  • 13. Ads & Smart SEO
  • 14. Google Keyword Tool
  • 15. Great Content
  • 16. Add To It Constantly
  • 17. Your website • Should have: – Content Management System – Good design – CALL TO ACTION – Connect with me! – Keyword Rich – Analytics – Search Engine Friendly – Mobile Friendly
  • 18. Share Your Content Everywhere Linkedin Facebook Twitter Search Trusted My Engine Related Ads website Websites
  • 19. Ask for Inbound Links
  • 20. The Internet Map http://internet-map.net/#8-91.18370819091797-83.36027526855469
  • 21. seomoz.org
  • 22. They do two things. Now for your questions… • 13 years in digital marketing • donschindler.com • don.schindler@nd.edu • @donschindler