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Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
Notre Dame Social Media Introduction Class
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Notre Dame Social Media Introduction Class

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Transcript

  • 1. Social Media Intro Class
  • 2. Don SchindlerSubmarinerMizzou / ND gradbeen working the internets since 1999
  • 3. SOCIAL MEDIA Click to edit MasterSUCKS! title style Click to edit Master text styles
  • 4. Ipsum lorem dolor sit amet Kids adopted it first.
  • 5. Real-Time Forever • Face-to-Face, instant message, and cell phone are real time Real-Time Forever communications but they are also fleeting. • Social Media is real-time communications that can be permanent and spread virally. • Should that scare you? Scares me. • But that doesn’t mean you shouldn’t use it.
  • 6. It screwed up everything. • NO VOICE • NO CONNECTIONS
  • 7. YOUR AUDIENCE HAS ANAUDIENCEAND THEIR AUDIENCETRUSTS THEM OVER YOU. HOW MANY PEOPLE KNOW THAT HE REALLY DISLIKES BEING HERE?
  • 8. Brand: YOU
  • 9. Who R U?• To (target audience), (your name) is the (blank provider/service) of (blank) delivered through (blank).• To Notre Dame Campus Communicators and employees, Don Schindler is the thought leader for creative marketing and communications solutions in both digital and print.
  • 10. Brand Statement • What are you known for? • What do you want to be known for? • How will this benefit the University and my career?
  • 11. KNOWLEDGE BLOG - OUT OF MY HANDS• KNOWLEDGE• SPEAKER -OUT OF MY MOUTH
  • 12. Click to edit Mastertitle styleClick to edit Master text styles
  • 13. Click to edit Master Who do you know and how well?title styleClick to edit Master text styles
  • 14. Click to edit Master Twitter Handshake?title styleClick to edit Master text styles
  • 15. Click to edit Master <A HREF=“DON KNOWS” TARGET=“_BLANK”>DON KNOWS HOW TO TALK THE TALK”</A>title styleClick to edit Master text styles
  • 16. What doesyour digitalpresence looklike?
  • 17. Who R U?• To (target audience), (your name) is the (blank provider/service) of (blank) delivered through (blank).• To Notre Dame Campus Communicators and employees, Don Schindler is the thought leader for creative marketing and communications solutions in both digital and print.
  • 18. University Social Media Strategy • Goal – Promote and protect • Governance – Guideline – Decision Tree – Monitoring • Education – Classes – Brown Bags – Linkedin Group • Measurement – KPIs
  • 19. Decision Tree
  • 20. smedia@nd.edu
  • 21. Facebook Basics
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  • 50. Click to edit Master www.facebook.com/usernametitle styleClick to edit Master text styles
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  • 53. Linkedin Basics
  • 54. LINKEDIN MAPS CONNECTIONS
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  • 79. Twitter Basics
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  • 100. Summary• Why is a personal brand important?• Is facebook for friends or business?• Do you have privacy?• What’s the best thing about linkedin?• How would I follow someone on twitter?• Should I be using twitter.com?
  • 101. Credits • Baby ipad - http://brutalgamer.com/wp-content/uploads/2011/11/baby-ipad.jpg • Girls - Real Life - http://4.bp.blogspot.com/_3L5geIMITE4/TD3JrrKaFwI/AAAAAAAAABg/LMq8UKcFS3w/s1600/social_media_clutter+men+talking+2.jpg

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