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Social Media Intro Class
Don SchindlerSubmarinerMizzou / ND gradbeen working the internets since 1999
SOCIAL MEDIA Click to edit MasterSUCKS! title style  Click to edit Master text styles
Ipsum lorem dolor sit amet   Kids adopted it                                       first.
Real-Time Forever • Face-to-Face, instant   message, and cell phone   are real time               Real-Time Forever   comm...
It screwed up everything.                              • NO VOICE                       • NO CONNECTIONS
YOUR AUDIENCE HAS ANAUDIENCEAND THEIR AUDIENCETRUSTS THEM OVER YOU.            HOW MANY PEOPLE KNOW THAT HE             RE...
Brand: YOU
Who R U?• To (target audience), (your name) is the (blank  provider/service) of (blank) delivered through  (blank).• To No...
Brand Statement • What are you   known for? • What do you want   to be known for? • How will this benefit   the University...
KNOWLEDGE                               BLOG - OUT OF MY HANDS• KNOWLEDGE•   SPEAKER -OUT OF MY MOUTH
Click to edit Mastertitle styleClick to edit Master text styles
Click to edit Master      Who do you know and how well?title styleClick to edit Master text styles
Click to edit Master                Twitter Handshake?title styleClick to edit Master text styles
Click to edit Master                                      <A HREF=“DON KNOWS”                                   TARGET=“_B...
What doesyour digitalpresence looklike?
Who R U?• To (target audience), (your name) is the (blank  provider/service) of (blank) delivered through  (blank).• To No...
University Social Media Strategy • Goal    – Promote and protect • Governance    – Guideline    – Decision Tree    – Monit...
Decision Tree
smedia@nd.edu
Facebook Basics
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Click to edit Master   www.facebook.com/usernametitle styleClick to edit Master text styles
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Linkedin Basics
LINKEDIN MAPS CONNECTIONS
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Twitter Basics
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Summary•   Why is a personal brand important?•   Is facebook for friends or business?•   Do you have privacy?•   What’s th...
Credits •   Baby ipad - http://brutalgamer.com/wp-content/uploads/2011/11/baby-ipad.jpg •   Girls - Real Life -     http:/...
Notre Dame Social Media Introduction Class
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Notre Dame Social Media Introduction Class

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Transcript of "Notre Dame Social Media Introduction Class"

  1. 1. Social Media Intro Class
  2. 2. Don SchindlerSubmarinerMizzou / ND gradbeen working the internets since 1999
  3. 3. SOCIAL MEDIA Click to edit MasterSUCKS! title style Click to edit Master text styles
  4. 4. Ipsum lorem dolor sit amet Kids adopted it first.
  5. 5. Real-Time Forever • Face-to-Face, instant message, and cell phone are real time Real-Time Forever communications but they are also fleeting. • Social Media is real-time communications that can be permanent and spread virally. • Should that scare you? Scares me. • But that doesn’t mean you shouldn’t use it.
  6. 6. It screwed up everything. • NO VOICE • NO CONNECTIONS
  7. 7. YOUR AUDIENCE HAS ANAUDIENCEAND THEIR AUDIENCETRUSTS THEM OVER YOU. HOW MANY PEOPLE KNOW THAT HE REALLY DISLIKES BEING HERE?
  8. 8. Brand: YOU
  9. 9. Who R U?• To (target audience), (your name) is the (blank provider/service) of (blank) delivered through (blank).• To Notre Dame Campus Communicators and employees, Don Schindler is the thought leader for creative marketing and communications solutions in both digital and print.
  10. 10. Brand Statement • What are you known for? • What do you want to be known for? • How will this benefit the University and my career?
  11. 11. KNOWLEDGE BLOG - OUT OF MY HANDS• KNOWLEDGE• SPEAKER -OUT OF MY MOUTH
  12. 12. Click to edit Mastertitle styleClick to edit Master text styles
  13. 13. Click to edit Master Who do you know and how well?title styleClick to edit Master text styles
  14. 14. Click to edit Master Twitter Handshake?title styleClick to edit Master text styles
  15. 15. Click to edit Master <A HREF=“DON KNOWS” TARGET=“_BLANK”>DON KNOWS HOW TO TALK THE TALK”</A>title styleClick to edit Master text styles
  16. 16. What doesyour digitalpresence looklike?
  17. 17. Who R U?• To (target audience), (your name) is the (blank provider/service) of (blank) delivered through (blank).• To Notre Dame Campus Communicators and employees, Don Schindler is the thought leader for creative marketing and communications solutions in both digital and print.
  18. 18. University Social Media Strategy • Goal – Promote and protect • Governance – Guideline – Decision Tree – Monitoring • Education – Classes – Brown Bags – Linkedin Group • Measurement – KPIs
  19. 19. Decision Tree
  20. 20. smedia@nd.edu
  21. 21. Facebook Basics
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  53. 53. Linkedin Basics
  54. 54. LINKEDIN MAPS CONNECTIONS
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  79. 79. Twitter Basics
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  100. 100. Summary• Why is a personal brand important?• Is facebook for friends or business?• Do you have privacy?• What’s the best thing about linkedin?• How would I follow someone on twitter?• Should I be using twitter.com?
  101. 101. Credits • Baby ipad - http://brutalgamer.com/wp-content/uploads/2011/11/baby-ipad.jpg • Girls - Real Life - http://4.bp.blogspot.com/_3L5geIMITE4/TD3JrrKaFwI/AAAAAAAAABg/LMq8UKcFS3w/s1600/social_media_clutter+men+talking+2.jpg
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