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Notre Dame Social Media Introduction Class
 

Notre Dame Social Media Introduction Class

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    Notre Dame Social Media Introduction Class Notre Dame Social Media Introduction Class Presentation Transcript

    • Social Media Intro Class
    • Don SchindlerSubmarinerMizzou / ND gradbeen working the internets since 1999
    • SOCIAL MEDIA Click to edit MasterSUCKS! title style Click to edit Master text styles
    • Ipsum lorem dolor sit amet Kids adopted it first.
    • Real-Time Forever • Face-to-Face, instant message, and cell phone are real time Real-Time Forever communications but they are also fleeting. • Social Media is real-time communications that can be permanent and spread virally. • Should that scare you? Scares me. • But that doesn’t mean you shouldn’t use it.
    • It screwed up everything. • NO VOICE • NO CONNECTIONS
    • YOUR AUDIENCE HAS ANAUDIENCEAND THEIR AUDIENCETRUSTS THEM OVER YOU. HOW MANY PEOPLE KNOW THAT HE REALLY DISLIKES BEING HERE?
    • Brand: YOU
    • Who R U?• To (target audience), (your name) is the (blank provider/service) of (blank) delivered through (blank).• To Notre Dame Campus Communicators and employees, Don Schindler is the thought leader for creative marketing and communications solutions in both digital and print.
    • Brand Statement • What are you known for? • What do you want to be known for? • How will this benefit the University and my career?
    • KNOWLEDGE BLOG - OUT OF MY HANDS• KNOWLEDGE• SPEAKER -OUT OF MY MOUTH
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    • Click to edit Master Who do you know and how well?title styleClick to edit Master text styles
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    • Click to edit Master <A HREF=“DON KNOWS” TARGET=“_BLANK”>DON KNOWS HOW TO TALK THE TALK”</A>title styleClick to edit Master text styles
    • What doesyour digitalpresence looklike?
    • Who R U?• To (target audience), (your name) is the (blank provider/service) of (blank) delivered through (blank).• To Notre Dame Campus Communicators and employees, Don Schindler is the thought leader for creative marketing and communications solutions in both digital and print.
    • University Social Media Strategy • Goal – Promote and protect • Governance – Guideline – Decision Tree – Monitoring • Education – Classes – Brown Bags – Linkedin Group • Measurement – KPIs
    • Decision Tree
    • smedia@nd.edu
    • Facebook Basics
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    • Linkedin Basics
    • LINKEDIN MAPS CONNECTIONS
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    • Twitter Basics
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    • Summary• Why is a personal brand important?• Is facebook for friends or business?• Do you have privacy?• What’s the best thing about linkedin?• How would I follow someone on twitter?• Should I be using twitter.com?
    • Credits • Baby ipad - http://brutalgamer.com/wp-content/uploads/2011/11/baby-ipad.jpg • Girls - Real Life - http://4.bp.blogspot.com/_3L5geIMITE4/TD3JrrKaFwI/AAAAAAAAABg/LMq8UKcFS3w/s1600/social_media_clutter+men+talking+2.jpg