Making Your Website Mobile Monday, October 22nd 1:15 p.m. – 2:30 p.m. Orlando NTrainer: Don Schindler, Managing Director, Print, Web & Multimedia, University Communications, University of Notre Dame
• 13 years in digital marketing • donschindler.com • firstname.lastname@example.org • @donschindlerDon Schindler
They do two things. How are smart phones trending?
ND.edu• We used mobile web• Never did an app because of budget costs and maintenance• 351 different devices• 488 different screen sizes• Mobile traffic in 2010 – 2%• Mobile traffic in 2012 – 12%• Some sites like gameday.nd.edu have over 30% mobile traffic
Going Mobile? • Who is my target audience for mobile? • What do I want them to know and then do? • What do the analytics tell me about my current website? • Should I go app or mobile web? • Is responsive design ok, mobile style sheets or should I have a separate mobile website with only the essentials? • How much money and time to do responsive? • How will I measure my investment?
They do two things. Now for your questions… • 13 years in digital marketing • donschindler.com • email@example.com • @donschindler
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.