Making Your Website Mobile                 Monday, October 22nd                 1:15 p.m. – 2:30 p.m.                     ...
• 13 years in digital                  marketing                • donschindler.com                • don.schindler@nd.edu  ...
They do two things. How are smart phones trending?
Smart Phone Usehttp://www.geekwire.com/2012/brave-world-realtime-information-answer-questions/
http://www.geekwire.com/2012/brave-world-realtime-information-answer-questions/
total of smartphones enteringthe World per day to about1.45M devices againcompared to 317,124 births.      http://www.luke...
http://www.slideshare.net/bradfrostweb/for-a-futurefriendly-web-mobilism-2012
Content & Context • Your content needs to be prepared to go   anywhere so it can be found everywhere. • Your content shoul...
How does yoursite look on amobile device?
Mobile Web vs. Apps
Notre Dame’s website
ND.edu• We used mobile web• Never did an app because of budget costs  and maintenance• 351 different devices• 488 differen...
Rhode Island Mobile App
Utility Apps
http://www.adobe.com/inspire/2012/02/mobile-websites-vs-mobile-apps.html
Responsive Designhttp://www.scoop.it/t/mobile-first-responsive-html/p/2637733879/why-do-you-need-responsive-web-design-inf...
Mobile First Web Design
Mobile First Web Design
Mobile First Web Design
Mobile First Web Design
Notre Dame
Notre Dame’s website
Wordpress Responsive
Mobile Search / Siri
Going Mobile? • Who is my target audience for mobile? • What do I want them to know and then do? • What do the analytics t...
They do two things. Now for your questions…                      • 13 years in digital                        marketing   ...
Making Your Website Mobile
Making Your Website Mobile
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Making Your Website Mobile

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Transcript of "Making Your Website Mobile"

  1. 1. Making Your Website Mobile Monday, October 22nd 1:15 p.m. – 2:30 p.m. Orlando NTrainer: Don Schindler, Managing Director, Print, Web & Multimedia, University Communications, University of Notre Dame
  2. 2. • 13 years in digital marketing • donschindler.com • don.schindler@nd.edu • @donschindlerDon Schindler
  3. 3. They do two things. How are smart phones trending?
  4. 4. Smart Phone Usehttp://www.geekwire.com/2012/brave-world-realtime-information-answer-questions/
  5. 5. http://www.geekwire.com/2012/brave-world-realtime-information-answer-questions/
  6. 6. total of smartphones enteringthe World per day to about1.45M devices againcompared to 317,124 births. http://www.lukew.com/ff/entry.asp?1506
  7. 7. http://www.slideshare.net/bradfrostweb/for-a-futurefriendly-web-mobilism-2012
  8. 8. Content & Context • Your content needs to be prepared to go anywhere so it can be found everywhere. • Your content should not be limited by the device (context) that it is being displayed on.
  9. 9. How does yoursite look on amobile device?
  10. 10. Mobile Web vs. Apps
  11. 11. Notre Dame’s website
  12. 12. ND.edu• We used mobile web• Never did an app because of budget costs and maintenance• 351 different devices• 488 different screen sizes• Mobile traffic in 2010 – 2%• Mobile traffic in 2012 – 12%• Some sites like gameday.nd.edu have over 30% mobile traffic
  13. 13. Rhode Island Mobile App
  14. 14. Utility Apps
  15. 15. http://www.adobe.com/inspire/2012/02/mobile-websites-vs-mobile-apps.html
  16. 16. Responsive Designhttp://www.scoop.it/t/mobile-first-responsive-html/p/2637733879/why-do-you-need-responsive-web-design-infographic
  17. 17. Mobile First Web Design
  18. 18. Mobile First Web Design
  19. 19. Mobile First Web Design
  20. 20. Mobile First Web Design
  21. 21. Notre Dame
  22. 22. Notre Dame’s website
  23. 23. Wordpress Responsive
  24. 24. Mobile Search / Siri
  25. 25. Going Mobile? • Who is my target audience for mobile? • What do I want them to know and then do? • What do the analytics tell me about my current website? • Should I go app or mobile web? • Is responsive design ok, mobile style sheets or should I have a separate mobile website with only the essentials? • How much money and time to do responsive? • How will I measure my investment?
  26. 26. They do two things. Now for your questions… • 13 years in digital marketing • donschindler.com • don.schindler@nd.edu • @donschindler
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