Making Ads That Don't Suck
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Making Ads That Don't Suck

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A quick presentation that I gave on what online advertising should do.

A quick presentation that I gave on what online advertising should do.

Basically, I said "don't suck." Unfortunately, most advertising does.

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Making Ads That Don't Suck Presentation Transcript

  • 1. Don’t Interrupt Me Just Help Me
  • 2. TV & Internet aren’t the same beasts
  • 3. You are used to the interruption
  • 4. You are used to having your own way
  • 5. Pre-Roll sucks because it interrupts
  • 6. Find your Niche
  • 7. Has to Engage
  • 8. Gets to the Point
  • 9. What’s in it for me?
  • 10. Simple Call To Action
  • 11. But’s that’s not all.
  • 12. ROI • TV Ad • Internet Ad • $100,000 • $100,000 • $3,000,000 for 30 sec • Free on YouTube • 106.5 mm viewers (est.) • 140,000 views (actual)
  • 13. What does work?
  • 14. Be Found Search Engine Optimization Search Engine Marketing Content Creation Inbound Links
  • 15. Be Good Cause Marketing Community Engagement Social Media Mentor/Help Entertain Don’t Suck
  • 16. Questions: I’m pretty opinionated.
  • 17. Don Schindler don.schindler@nd.edu facebook.com/donschindler twitter.com/donschindler linkedin.com/in/donschindler blogs.nd.edu/donschindler