Making Ads That Don't Suck

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A quick presentation that I gave on what online advertising should do.

Basically, I said "don't suck." Unfortunately, most advertising does.

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Making Ads That Don't Suck

  1. 1. Don’t Interrupt Me Just Help Me
  2. 2. TV & Internet aren’t the same beasts
  3. 3. You are used to the interruption
  4. 4. You are used to having your own way
  5. 5. Pre-Roll sucks because it interrupts
  6. 6. Find your Niche
  7. 7. Has to Engage
  8. 8. Gets to the Point
  9. 9. What’s in it for me?
  10. 10. Simple Call To Action
  11. 11. But’s that’s not all.
  12. 12. ROI • TV Ad • Internet Ad • $100,000 • $100,000 • $3,000,000 for 30 sec • Free on YouTube • 106.5 mm viewers (est.) • 140,000 views (actual)
  13. 13. What does work?
  14. 14. Be Found Search Engine Optimization Search Engine Marketing Content Creation Inbound Links
  15. 15. Be Good Cause Marketing Community Engagement Social Media Mentor/Help Entertain Don’t Suck
  16. 16. Questions: I’m pretty opinionated.
  17. 17. Don Schindler don.schindler@nd.edu facebook.com/donschindler twitter.com/donschindler linkedin.com/in/donschindler blogs.nd.edu/donschindler

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