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Don’t Interrupt Me
      Just Help Me
TV & Internet aren’t
 the same beasts
You are used to the
   interruption
You are used to having
    your own way
Pre-Roll sucks because
     it interrupts
Find your Niche
Has to Engage
Gets to the Point
What’s in it for me?
Simple Call To Action
But’s that’s not all.
ROI

•   TV Ad                     •   Internet Ad

•   $100,000                  •   $100,000

•   $3,000,000 for 30 sec ...
What does work?
Be Found
Search Engine Optimization
 Search Engine Marketing
    Content Creation
      Inbound Links
Be Good
    Cause Marketing
 Community Engagement
Social Media Mentor/Help
         Entertain
        Don’t Suck
Questions:
I’m pretty opinionated.
Don Schindler
    don.schindler@nd.edu
 facebook.com/donschindler
   twitter.com/donschindler
linkedin.com/in/donschindler...
Making Ads That Don't Suck
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Making Ads That Don't Suck

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A quick presentation that I gave on what online advertising should do.

Basically, I said "don't suck." Unfortunately, most advertising does.

Published in: Education
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Transcript of "Making Ads That Don't Suck"

  1. 1. Don’t Interrupt Me Just Help Me
  2. 2. TV & Internet aren’t the same beasts
  3. 3. You are used to the interruption
  4. 4. You are used to having your own way
  5. 5. Pre-Roll sucks because it interrupts
  6. 6. Find your Niche
  7. 7. Has to Engage
  8. 8. Gets to the Point
  9. 9. What’s in it for me?
  10. 10. Simple Call To Action
  11. 11. But’s that’s not all.
  12. 12. ROI • TV Ad • Internet Ad • $100,000 • $100,000 • $3,000,000 for 30 sec • Free on YouTube • 106.5 mm viewers (est.) • 140,000 views (actual)
  13. 13. What does work?
  14. 14. Be Found Search Engine Optimization Search Engine Marketing Content Creation Inbound Links
  15. 15. Be Good Cause Marketing Community Engagement Social Media Mentor/Help Entertain Don’t Suck
  16. 16. Questions: I’m pretty opinionated.
  17. 17. Don Schindler don.schindler@nd.edu facebook.com/donschindler twitter.com/donschindler linkedin.com/in/donschindler blogs.nd.edu/donschindler
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