How to help your online presence for your Center or Institute

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  • 1. Institutes / CentersCommunication Tactics &Social Media
  • 2. Communication Plan • Goals – What does success look like? • Target Audience – Who do you want to communicate with? • Message – What do you want them to know and do? • Tactics – Where do they get their info? How can you be there? • Measurement – Is it working? Should we communicate this way more or less?
  • 3. Tactics • Word of Mouth – Face to Face – still the most effective communications • Website / Blog – Central Hub to your digital presence • Brochure – Hand outs via events and direct mail • Email Newsletter – Keeping audience up to date on what you are doing • Public Relations – News stories to keep the public informed • Search Marketing – If you can’t be found via the search engines, you don’t exist to most people. • Social Media – Online word of mouth communications and instant feedback
  • 4. Website example Links to Twitter Links to Facebook Page Sign up for email
  • 5. Blog
  • 6. Facebook
  • 7. TwitterTalking withothers
  • 8. Digital Presence BJ Fogg owns his digital presence online. All his websites, social media platforms, youtube, etc…
  • 9. Tips and Tricks • Websites should have a CMS – you shouldn’t have to fight the technology to write online. • Twitter can feed a lot of other things like Facebook – it’s easy to connect the two so you are writing only in one place. • Blogs at the university are free – http://blogs.nd.edu • Email newsletters can be free as well if you use http://mailchimp.com
  • 10. Communication Documents • Things you can use to help you organize what you are doing. – Communication Strategy Document – Communication Inventory and Rollout Document – If you want communication help, you can contact Don Schindler, don.schindler@nd.edu