How to Do Search Experience Optimization (the new SEO) for 2015
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This is the deck I gave at one of our SEO workshops. For more information on the deck, including all the text for the slides, go to http://donschindler.com/2015/05/27/whats-new-with-seo-search-experience-optimization-workshop-2015/
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How to Do Search Experience Optimization (the new SEO) for 2015
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- 4. 4 https://flic.kr/p/q9JHHV Answers and/or Entertainment A GREAT EXPERIENCE OF INFOTAINMENT
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- 19. 19 STRONG CONTENT CREATES INBOUND LINKS POWERFUL CALL TO ACTION
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- 21. 21 301 REDIRECT
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- 23. 23 72 dpi
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- 25. What did we learn today 01 02 03 Search and social mean everything to today’s consumer for finding out information. Good SEO starts with great content and following some simple processes to putting stuff online. Never try and shortcut SEO. It will only ruin your website’s reputation and hurt your chances of being found.
Editor's Notes
- A great experience. Good quality content that answers their questions and entertains them. Infotainment Questions - good answers, super fast, easy to consume Entertainment - emotional, identifiable, tied to facts/information
- A great experience. Good quality content that answers their questions and entertains them. Infotainment Questions - good answers, super fast, easy to consume Entertainment - emotional, identifiable, tied to facts/information
- Information Architecture = How are things laid out on your website (goals, navigation, search, calls to action), where will the content go.
- Information Architecture = How are things laid out on your website (goals, navigation, search, calls to action), where will the content go.
- Start here with UX and then go to desktop. User Interface - Do people want to navigate the website? Is it too complex?
- Inbound Links - is the website easy to share on the web, via social, via mobile? Are the current inbound links known? What’s the strategy to get the website placed on other websites? Get to know the influencers in your space Contribute to relevant online communities When appropriate, ask your friends to consider sharing your valuable content Bank on earning a majority of your links passively (i.e., naturally)
- http://www.boia.org/ or 508checker.com
- http://tools.seochat.com/ or http://webconfs.com
- http://www.inmotionhosting.com/support/website/redirects/setting-up-a-301-permanent-redirect-via-htaccess
- http://donschindler.com/2015/02/06/simple-seo-images-websites/