4 Steps on How to Get Executive Support for your Advocacy Program
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4 Steps on How to Get Executive Support for your Advocacy Program



Online Word of Mouth Programs are one of the best ways to market your business. This presentation goes through the four steps to get your executive team to say "yes" to your employee or customer ...

Online Word of Mouth Programs are one of the best ways to market your business. This presentation goes through the four steps to get your executive team to say "yes" to your employee or customer advocacy program.



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  • http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
  • http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
  • http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
  • http://www.flickr.com/photos/28685147@N04/
  • http://www.flickr.com/photos/28685147@N04/
  • http://www.flickr.com/photos/henriksent/
  • http://kidsmug.net/tag/baby-feeding/
  • http://kidsmug.net/tag/baby-feeding/
  • http://www.amazon.com/Age-Context-Mobile-Sensors-Privacy/dp/1492348430
  • http://press.experian.com/United-States/Press-Release/experian-marketing-services-reveals-27-percent-of-time-spent-online-is-on-social-networking.aspx
  • http://techinfographics.com/2013-mobile-marketing-infographic/http://www.bizreport.com/2013/10/study-consumers-more-and-more-attached-to-mobile.html
  • http://socialmediatoday.com/timgrimes/1619306/what-happens-online-60-seconds-infographic
  • http://www.techstagram.com/2013/03/08/apple-maps-alternative/
  • http://readwrite.com/2013/03/07/10-compelling-ways-people-plan-to-use-google-glass
  • By 2020, 50 billion internet connected devices / animals to the network. It’s a lot like the matrix.http://www.businessinsider.com/cisco-internet-infographic-2011-7#http://www.youtube.com/watch?v=bVNJfUOBzJE
  • http://www.youtube.com/watch?v=_JP-WTT1y3U
  • http://www.warnerbros.com/movies/home-entertainment/the-matrix/37313ac7-9229-474d-a423-44b7a6bc1a54.html
  • http://www.womma.org/blog/2013/03/nothing-more-powerful-than-a-brand-advocate

4 Steps on How to Get Executive Support for your Advocacy Program 4 Steps on How to Get Executive Support for your Advocacy Program Presentation Transcript

  • Getting Executive Support For building your employee and customer advocates
  • 1
  • 2
  • 3 http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
  • 4 http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
  • 5 http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
  • Steps for getting executive support http://www.flickr.com/photos/28685147@N 6
  • Advocacy is just digital Word of Mouth Program - Social Media (facebook, twitter) - Reviews (amazon, yelp) - Recommendations (trip advisor, expert blogs) Steps for getting executive support http://www.flickr.com/photos/28685147@N 7
  • Advocacy directly combats negative info Steps for getting executive support 8
  • Business Goals Meet Advocate Program Metrics Grow Revenues • • • • Amplification of Products & Services Innovation with Industry and Customer Ideas Strengthen Customer Trust via Communication Measure in greater $$$$ revenue Reduce Costs Improve Satisfaction • • • • Increase employee, industry and farmer collaboration More effective knowledge management Accelerate idea generation • Measure less $$$$ to produce material • Measure less $$$$ for advertising • • Relevant communication between staff, industry, customers and producers Quicker answers from subject matter experts Employee satisfaction at contributing to overall goals • Measure in less $$$$ to keep employees engaged 9
  • Executive Discussion about current state of the digital customer 10 http://www.flickr.com/photos/henriksent/
  • How do you change what Google says about you? You feed the Internet with:    Great Content (websites & blogs) Constant Content Share via social networks 11 http://kidsmug.net/tag/baby-feeding/
  • But in the future… 12 http://kidsmug.net/tag/baby-feeding/
  • Age of Context Vision of the future Tech Leader / Reporter Business Leader Based around:      Social Media Mobile Sensors Big Data GPS Location 13
  • Social Media 14
  • Mobile According to the SOASTA report 84% of Americans check mobile apps before they do anything else in the morning; of those attached to their apps, most are checking email (67%) or weather (45%) but more than one-third are checking in with social networks (40%) or news sites (35%). 15 http://techinfographics.com/2013-mobile-marketing-infographic/
  • Sensors 16
  • Big Data 17 http://socialmediatoday.com/timgrimes/1619306/what-happens-online-60-seconds-infographic
  • GPS Location 18 http://www.techstagram.com/2013/03/08/apple-maps-alternative/
  • Voice Activation
  • 20
  • Tech should fit in the background, so u can access what u need without having to stop doing what u love. #mandroid13 - Amit Singhal is SVP and Google Fellow
  • Internet of Things 22
  • 23
  • 24
  • Digital Customer – Future State In the future, everything (people, animals, places, things) will be connected:  For convenience  To save resources  To be our knowledge  To keep our experiences 25 Photo courtesy of Warner Bros.
  • What did we learn today Advocacy is very important in a digitally connected world. Advocacy is a digital WOM program. Advocacy success metrics must match up to Business Goals. Because of digital communications, advocacy is a big part of future. http://www.womma.org/blog/2013/03/nothing-more-powerful-than-a-brand-advocate 26
  • don.schindler@rosedmi.com twitter.com/donschindler donschindler.com 27