Getting Executive Support
For building your employee and customer advocates
1
2
3
http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
4
http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
5
http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
Steps for getting executive support

http://www.flickr.com/photos/28685147@N

6
Advocacy is just digital
Word of Mouth Program
- Social Media (facebook, twitter)
- Reviews (amazon, yelp)
- Recommendatio...
Advocacy directly combats negative info

Steps for getting executive support
8
Business Goals Meet Advocate Program Metrics
Grow Revenues
•
•
•

•

Amplification of
Products & Services
Innovation with ...
Executive Discussion about current state of the digital
customer

10
http://www.flickr.com/photos/henriksent/
How do you change what Google
says about you?
You feed the Internet with:




Great Content (websites & blogs)
Constant...
But in the future…

12
http://kidsmug.net/tag/baby-feeding/
Age of Context
Vision of the future
Tech Leader / Reporter
Business Leader
Based around:






Social Media
Mobile
Se...
Social Media

14
Mobile
According to the SOASTA
report 84% of Americans
check mobile apps before
they do anything else in the
morning; of t...
Sensors

16
Big Data

17
http://socialmediatoday.com/timgrimes/1619306/what-happens-online-60-seconds-infographic
GPS Location

18
http://www.techstagram.com/2013/03/08/apple-maps-alternative/
Voice Activation
20
Tech should fit in the background, so u can access
what u need without having to stop doing what u love.
#mandroid13 - Ami...
Internet of Things

22
23
24
Digital Customer – Future State
In the future, everything
(people, animals, places,
things) will be connected:


For conv...
What did we learn today
Advocacy is very important in
a digitally connected world.
Advocacy is a digital WOM
program.
Advo...
don.schindler@rosedmi.com
twitter.com/donschindler
donschindler.com
27
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4 Steps on How to Get Executive Support for your Advocacy Program

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Online Word of Mouth Programs are one of the best ways to market your business. This presentation goes through the four steps to get your executive team to say "yes" to your employee or customer advocacy program.

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  • http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
  • http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
  • http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
  • http://www.flickr.com/photos/28685147@N04/
  • http://www.flickr.com/photos/28685147@N04/
  • http://www.flickr.com/photos/henriksent/
  • http://kidsmug.net/tag/baby-feeding/
  • http://kidsmug.net/tag/baby-feeding/
  • http://www.amazon.com/Age-Context-Mobile-Sensors-Privacy/dp/1492348430
  • http://press.experian.com/United-States/Press-Release/experian-marketing-services-reveals-27-percent-of-time-spent-online-is-on-social-networking.aspx
  • http://techinfographics.com/2013-mobile-marketing-infographic/http://www.bizreport.com/2013/10/study-consumers-more-and-more-attached-to-mobile.html
  • http://socialmediatoday.com/timgrimes/1619306/what-happens-online-60-seconds-infographic
  • http://www.techstagram.com/2013/03/08/apple-maps-alternative/
  • http://readwrite.com/2013/03/07/10-compelling-ways-people-plan-to-use-google-glass
  • By 2020, 50 billion internet connected devices / animals to the network. It’s a lot like the matrix.http://www.businessinsider.com/cisco-internet-infographic-2011-7#http://www.youtube.com/watch?v=bVNJfUOBzJE
  • http://www.youtube.com/watch?v=_JP-WTT1y3U
  • http://www.warnerbros.com/movies/home-entertainment/the-matrix/37313ac7-9229-474d-a423-44b7a6bc1a54.html
  • http://www.womma.org/blog/2013/03/nothing-more-powerful-than-a-brand-advocate
  • Transcript of "4 Steps on How to Get Executive Support for your Advocacy Program"

    1. 1. Getting Executive Support For building your employee and customer advocates
    2. 2. 1
    3. 3. 2
    4. 4. 3 http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
    5. 5. 4 http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
    6. 6. 5 http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/
    7. 7. Steps for getting executive support http://www.flickr.com/photos/28685147@N 6
    8. 8. Advocacy is just digital Word of Mouth Program - Social Media (facebook, twitter) - Reviews (amazon, yelp) - Recommendations (trip advisor, expert blogs) Steps for getting executive support http://www.flickr.com/photos/28685147@N 7
    9. 9. Advocacy directly combats negative info Steps for getting executive support 8
    10. 10. Business Goals Meet Advocate Program Metrics Grow Revenues • • • • Amplification of Products & Services Innovation with Industry and Customer Ideas Strengthen Customer Trust via Communication Measure in greater $$$$ revenue Reduce Costs Improve Satisfaction • • • • Increase employee, industry and farmer collaboration More effective knowledge management Accelerate idea generation • Measure less $$$$ to produce material • Measure less $$$$ for advertising • • Relevant communication between staff, industry, customers and producers Quicker answers from subject matter experts Employee satisfaction at contributing to overall goals • Measure in less $$$$ to keep employees engaged 9
    11. 11. Executive Discussion about current state of the digital customer 10 http://www.flickr.com/photos/henriksent/
    12. 12. How do you change what Google says about you? You feed the Internet with:    Great Content (websites & blogs) Constant Content Share via social networks 11 http://kidsmug.net/tag/baby-feeding/
    13. 13. But in the future… 12 http://kidsmug.net/tag/baby-feeding/
    14. 14. Age of Context Vision of the future Tech Leader / Reporter Business Leader Based around:      Social Media Mobile Sensors Big Data GPS Location 13
    15. 15. Social Media 14
    16. 16. Mobile According to the SOASTA report 84% of Americans check mobile apps before they do anything else in the morning; of those attached to their apps, most are checking email (67%) or weather (45%) but more than one-third are checking in with social networks (40%) or news sites (35%). 15 http://techinfographics.com/2013-mobile-marketing-infographic/
    17. 17. Sensors 16
    18. 18. Big Data 17 http://socialmediatoday.com/timgrimes/1619306/what-happens-online-60-seconds-infographic
    19. 19. GPS Location 18 http://www.techstagram.com/2013/03/08/apple-maps-alternative/
    20. 20. Voice Activation
    21. 21. 20
    22. 22. Tech should fit in the background, so u can access what u need without having to stop doing what u love. #mandroid13 - Amit Singhal is SVP and Google Fellow
    23. 23. Internet of Things 22
    24. 24. 23
    25. 25. 24
    26. 26. Digital Customer – Future State In the future, everything (people, animals, places, things) will be connected:  For convenience  To save resources  To be our knowledge  To keep our experiences 25 Photo courtesy of Warner Bros.
    27. 27. What did we learn today Advocacy is very important in a digitally connected world. Advocacy is a digital WOM program. Advocacy success metrics must match up to Business Goals. Because of digital communications, advocacy is a big part of future. http://www.womma.org/blog/2013/03/nothing-more-powerful-than-a-brand-advocate 26
    28. 28. don.schindler@rosedmi.com twitter.com/donschindler donschindler.com 27
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