Facebook Page Management Class - University of Notre Dame

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  • 1. FACEBOOK PAGEMANAGEMENT
  • 2. WHAT YOU NEEDED FOR MARKETING• Objectives and Goals• Competition Research• Target Audience Profile• Key Insight• Brand Statement and Story• Strategy• Tactics • If you don’t have a• Measurement marketing strategy, send• Adjustment me an email and I’ll send you a sample one. • don.schindler@gmail.co m
  • 3. TACTICS – IN ORDERDept/Program 1. Website (mobile first) 2. Brochures/Flyers/B-Cards 3. Email Marketing 4. Local Media/PR 5. Local Search 6. Social Media
  • 4. YOUR AUDIENCE HAS AN AUDIENCE How many people knowthat he really dislikes being here?
  • 5. DRIVE TO YOUR MAINPRESENCE Email Search Linkedin Pinterest Twitter Youtube PhotoFacebook Website Sites
  • 6. SOCIAL MEDIA SECRET THE SECRET TO PROMOTION IN SOCIAL MEDIA TALK ABOUT OTHERS – HIGHLIGHT THEM, ENCOURAGE THEM, BE THERE FOR THEM.
  • 7. FACEBOOK BRINGS• More conversations• More personality• More chances to get into their “life” stream than other pieces (16% actually make it)• More chances to promote via promoted posts and pages• Deeper connections than anything else online
  • 8. FACEBOOK SECRETS• Bias against newcomers but also bias for established brands• “Most Recent” is not really your friends• Links are favored over updates.• Photo and Videos trump links.• Stalking won’t get you noticed.• Get people to comment.• Popular kids won’t see you.• http://www.thedailybeast.com/articles/2010/10/1 8/the-facebook-news-feed-how-it-works-the-10- biggest-secrets.html
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