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2 Don Schindler• Grew up on family farm in southeast Missouri • Submariner • Mizzou / ND grad • been working the internets since 1999
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5 It’s not easy.http://www.flickr.com/photos/twon/2291999837/sizes/o/in/photostream/
Real-Time Forever• Face-to-Face, instant message, and cell phone are real time Real-Time Forever communications but they are also fleeting.• Social Media is real-time communications that can be permanent and spread virally.• Should that scare you? Scares me.• But that doesn’t mean you shouldn’t use it.
YOUR AUDIENCE HAS ANAUDIENCEAND THEIR AUDIENCETRUSTS THEM OVER YOU. HOW MANY PEOPLE KNOW THAT HE REALLY DISLIKES BEING HERE?
Who R U?• To (target audience), (your name) is the (blank provider/service) of (blank) delivered through (blank).• To the dairy industry, Don Schindler is a thought leader and producer of creative marketing and communications solutions delivered through digital technologies.
Brand Statement• What are you known for?• What do you want to be known for?• How will this benefit my farm?
23Facebook Profile• This is you.• Stick to what you want to be but be true to self.• Post, share, like• Videos and photos get the most “shares” and “likes” (engagement)• Text reaches farther• More content you produce, the more chances you have to be noticed.• Facebook is biased against newcomers.
24Facebook Page• Page is an entity like your farm or company.• Contains relevant information• Post videos, photos and links• Gets “likes” instead of friends• Tough to be noticed right now• Search will change this
28Twitter Power• Pros • Cons • Power of instant • Lots of noise (need conversations filters) • Spread the word quickly • Lots of spam (careful of (depending on your bad stuff) following) • Lots of robots (machines • Follow experts in many that are collecting fields people) • You can follow and • Relationships are weak possibly speak with • At the mercy of Twitter people that wouldn’t changes normally be in your circle of influence
30Third Party Apps• Hootsuite• Tweetdeck• Tweetbot• Twitter Mobile App
31Twitter Workshop• How to post• How to change background• How to use lists• How to search
33YouTube• 2nd largest search engine• More than 4 billion views per day• 72 hours of video uploaded every minute• Most younger audiences prefer to TV• Comments available• You can edit, annotate and drive traffic to other videos• Remember to drive back to website
34YouTube Workshop• How to make a channel• How to upload a video• Keywords matter• How to spread the word
35Secrets to Social Media• Listen first• Comment positively (negative comments reflect on you not the other person)• Share other’s information• Help others• Celebrate with others• Have a personality – be entertaining• It’s all about building trust – honest, integrity, helpful