DFA Social Media Class at AgConnect 2013

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DFA Social Media 101 class for farmers interested in getting into social media for their businesses.

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DFA Social Media Class at AgConnect 2013

  1. 1. SOCIAL MEDIA 101 Getting Started Jan 2013
  2. 2. 2 Don Schindler• Grew up on family farm in southeast Missouri • Submariner • Mizzou / ND grad • been working the internets since 1999
  3. 3. SOCIAL MEDIA Click to edit MasterSUCKS! title style Click to edit Master text styles
  4. 4. Kids adopted itIpsum lorem dolor sit amet first.
  5. 5. 5 It’s not easy.http://www.flickr.com/photos/twon/2291999837/sizes/o/in/photostream/
  6. 6. Real-Time Forever• Face-to-Face, instant message, and cell phone are real time Real-Time Forever communications but they are also fleeting.• Social Media is real-time communications that can be permanent and spread virally.• Should that scare you? Scares me.• But that doesn’t mean you shouldn’t use it.
  7. 7. YOUR AUDIENCE HAS ANAUDIENCEAND THEIR AUDIENCETRUSTS THEM OVER YOU. HOW MANY PEOPLE KNOW THAT HE REALLY DISLIKES BEING HERE?
  8. 8. 8HOW TO GET STARTEDFirst things first
  9. 9. Who R U?• To (target audience), (your name) is the (blank provider/service) of (blank) delivered through (blank).• To the dairy industry, Don Schindler is a thought leader and producer of creative marketing and communications solutions delivered through digital technologies.
  10. 10. Brand Statement• What are you known for?• What do you want to be known for?• How will this benefit my farm?
  11. 11. 12What doesyour digitalpresencelook like?
  12. 12. KNOWLEDGE BLOG - OUT OF MY HANDS• KNOWLEDGE• SPEAKER -OUT OF MY MOUTH
  13. 13. Click to edit Mastertitle styleClick to edit Master text styles
  14. 14. Click to edit Master Who do you know and how well?title styleClick to edit Master text styles
  15. 15. Twitter Handshake?Click to edit Mastertitle styleClick to edit Master text styles
  16. 16. Click to edit Master <A HREF=“DON KNOWS” TARGET=“_BLANK”>DON KNOWS HOW TO TALK THE TALK”</A>title styleClick to edit Master text styles
  17. 17. 18Your Website/Blog is Your Planet
  18. 18. 19Lead everything back to your website Email Assoc. Search Websites Google Linkedin Adwords Twitter Youtube Facebook Blog / Photo Website Sites
  19. 19. 20Why blogs?• Search Engines love blogs• Easy to set up• Add photos, videos, text• Comments/Feedback• Easy to share• Easy to be mobile• Reveal your personality
  20. 20. 21Onscreen workshop• How to set up a blog• How to post• How to do a page
  21. 21. 22
  22. 22. 23Facebook Profile• This is you.• Stick to what you want to be but be true to self.• Post, share, like• Videos and photos get the most “shares” and “likes” (engagement)• Text reaches farther• More content you produce, the more chances you have to be noticed.• Facebook is biased against newcomers.
  23. 23. 24Facebook Page• Page is an entity like your farm or company.• Contains relevant information• Post videos, photos and links• Gets “likes” instead of friends• Tough to be noticed right now• Search will change this
  24. 24. 25
  25. 25. 26Onscreen workshop• How to post• How to create a page• How to use lists
  26. 26. 27
  27. 27. 28Twitter Power• Pros • Cons • Power of instant • Lots of noise (need conversations filters) • Spread the word quickly • Lots of spam (careful of (depending on your bad stuff) following) • Lots of robots (machines • Follow experts in many that are collecting fields people) • You can follow and • Relationships are weak possibly speak with • At the mercy of Twitter people that wouldn’t changes normally be in your circle of influence
  28. 28. 30Third Party Apps• Hootsuite• Tweetdeck• Tweetbot• Twitter Mobile App
  29. 29. 31Twitter Workshop• How to post• How to change background• How to use lists• How to search
  30. 30. 32
  31. 31. 33YouTube• 2nd largest search engine• More than 4 billion views per day• 72 hours of video uploaded every minute• Most younger audiences prefer to TV• Comments available• You can edit, annotate and drive traffic to other videos• Remember to drive back to website
  32. 32. 34YouTube Workshop• How to make a channel• How to upload a video• Keywords matter• How to spread the word
  33. 33. 35Secrets to Social Media• Listen first• Comment positively (negative comments reflect on you not the other person)• Share other’s information• Help others• Celebrate with others• Have a personality – be entertaining• It’s all about building trust – honest, integrity, helpful
  34. 34. 36
  35. 35. 37 Don Schindler• don.schindler@rosedmi.com • donschindler.com • @donschindler • Facebook.com/donschindler • 574-387-1688
  36. 36. Telling Our Story: Social Media Kristi Dale Director, Media Relations and Public Affairs
  37. 37. If we don’t listen and act, someone else is going to tell our story.
  38. 38. Our approach is twofold:• Expand DFA’s presence• Give members a voice
  39. 39. Developing DFA Channels• Expanded DFA’s presence – Facebook, Twitter, YouTube – Multiple accounts for diverse audiences• Emphasis on content – Rule of “three’s” – Personal, approachable• Also changed approach for our farmer-owned brands
  40. 40. Engaging Members• Empower farmers – Tell their own stories – Put a personal face on the industry – Lend credibility• Make connections outside of ag• Educate and inform
  41. 41. Engaging Members• Resource manual – Overview of channels, tips – When to respond – Security issues• Delicious account – Online information hub that saves time – Answers “where do I begin?”
  42. 42. Questions?
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