13 Steps To Set Up Your Blog

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This is for a training module that I teach to communicators and farmers.

This is for a training module that I teach to communicators and farmers.

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  • 1. Blogging 101 (Getting Started)
  • 2. What are we learning today? 2 • Why Blog? • Why Blogs Fail to Produce Results? • Blog Topics • 13 Step System for blogging • Tips and Tricks
  • 3. 3 • You want to help people find the best information on farming possible. • You have something to say about how farming happens on your farm. • You want to understand and gain knowledge from others not connected to your farm life. • You want to connect people to other people. • You want two-way communication and feedback. • You believe you are an expert at… Why blog?
  • 4. 4 • Google and the other search engines start indexing your photos, videos and content. • People start responding to what you writing. • People start trusting what you are writing. • People call you an expert. • Search engines start putting your farming information at the top of their search pages for keywords. • Suddenly you are internet famous. What else happens when you blog?
  • 5. 5 • You are not consistent. • You are off your brand – you are NOT courteous, polite, hardworking. • You are talking to you only about you. • You are not saying anything interesting, important and have no personality. • You aren’t writing using stories. • You aren’t responding to comments or feedback. Why blogs fail?
  • 6. 6 • Listen to social media. • Check out Google keywords and trends. • What are people emailing you about? • What do you want to be known for? What do you write about?
  • 7. 13 steps to Blogging Blogging 101 (Getting Started)
  • 8. 8 1. Personal Brand 8 • Define yourself and what you are trying to accomplish with a blog.
  • 9. 9 Be clear about who you are…how you can help…
  • 10. 10 2. Write, write, write 10 • Write out your first three or four blog posts in whatever system you prefer. http://www.flickr.com/photos/meliah/3301099717/sizes/l/in/photostream/
  • 11. Are you worried about Word Count? • Personally, I think getting content up is more important than make sure it hits a count. You want a number? Go for 500 or 300 or 700 or just make sure you get the point across as quickly as possible and tell a good story. 11http://www.socialmediaexplorer.com/social-media-marketing/how-long-should-your-blog-post-be/
  • 12. 12 3. Add visuals 12 • Find pictures / video content to associate with your blog.
  • 13. 13 4. Select Your Domain 13 • Think long and hard about your domain name (keywords in the URL are important). • Having “dairy” or “farm” in the URL can help get you found.
  • 14. 14 5. Select Your Technology 14 • Select a system that is something you desire for your future. • Not tech savvy at all - try tumblr. • Tech savvy and want more control - blogger or wix.com or squarespace.com – wordpress.com. • A lot of control – wordpress.org
  • 15. 15 6. CALL TO ACTION 15 • What do you want the audience to do? Yes, read your post is why they are here – what’s their next step? Get their email address? Connect to you via social media? Sign a petition? Spread the word?
  • 16. 16 7. Design 16 • If you are designer, then you can do this yourself. • If not, then you need to get someone that is (a web designer). • Or just a use a template (think responsive design for mobile)
  • 17. 17 8. Move your content into the blog 17 • Take your time, work out the bugs, you can have a deadline but don’t force it out.
  • 18. 18 9. Add your other content 18 • You need an About page and your CALL TO ACTION page. Set those up. Add your social media profile links. Add your fun widgets. Don’t distract people too much.
  • 19. 19 10. Make and schedule your editorial calendar 19 • Stay consistent.
  • 20. 20 11. Link your social media / email 20 • Linking your social media profiles, Google profile and your email to your blog helps drive traffic.
  • 21. 21 12. Set up your Analytics 21 • Get Google Analytics (free) set up on your website to insure you understand what your traffic is doing.
  • 22. 22 13. Use your network to drive traffic 22 • After posting, make sure you are posting your links to all your social media content. Blog / Website Facebook Twitter Linkedin Email Search Google Adwords Pinterest Youtube Photo Sites
  • 23. • Help others • Talk about others • Link to others • Mention others and link to them • Read other blogs and comment on them. • Use Google’s Autocomplete to work headlines Tips and Tricks http://www.flickr.com/photos/spencerbishop/2074711112/sizes/o/in/photostream/
  • 24. 24 Search + Social = TOP RESULTS Remember: Great Content drives both Social and Search. If you want people to see your stuff, you have to use both and a blog can do that for you.
  • 25. Need a boost? 25 Contact me at don.schindler@rosedmi.com