Alumni senate-social-media-2011
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Alumni senate-social-media-2011

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Alumni senate-social-media-2011 Alumni senate-social-media-2011 Presentation Transcript

  • No Comments, No Sharing:
    Why Social Media Doesn’t Always Work
  • 25 billion - amount of content (web links, news stories, blog posts, and notes, and photos) shared each month on Facebook - 6x last year
  • Social media is the ongoing conversation of the planet…it is my home on the internet. It is far richer than any diary or journal.
    Kurt Sonderegger, VP Marketing, Ploom.com
  • “Social media is like water. On its own, water does some cool things, but when combined with other compounds it enabled the evolution of all forms of life.
    Social media on its own is nice, but when combined with other tools, it is enabling everything to evolve, from communications to business to politics to marketing.”
    Mike Volpe, VP Marketing, Hubspot
  • goals
    more people attending
    more people giving
  • website
  • email
  • social media
    do’s & don’ts
  • push your agenda
  • listen
    push your agenda
  • no comment
  • engage
    no comment
  • serious
  • have fun
    serious
  • don’t screw up
  • be real
    don’t screw up
  • How to do an event
  • How to do an event
    Great:
    - multiple channels
    - up to date
    - the right information
    - MOST IMPORTANT
    The event itself is great
    Could be better:
    - website not up to date
    - event is too PC
    - no questions
    - no feedback
    - no personality
  • How to raise funds
    What’s expected:
    - Sharing stories of
    what funds do
    - Getting an online
    donation form
    - When they donate,
    they should be able to
    share the news
  • How to start a conversation and keep it going
    Myths:
    You talk too much.
    Truth:
    You can’t talk too much. It takes three touches for things to sink in.
  • How to start a conversation and keep it going
    Myths:
    When someone comments, don’t response back or make a comment. Someone else will take care of it.
    Truth:
    24/7 (within reason), you should be ready to comment or response. This is customer service.
  • How to start a conversation and keep it going
    Myths:
    If someone says something bad, it will effect everyone.
    Truth:
    When someone says something bad, you should pay attention. Response timely. Then get it offline (or on email). Only ban in an extreme case. Ask me about my trick to get rid of problems.
  • How to start a conversation and keep it going
    Myths:
    I don’t have time to do this in all the different areas.
    Truth:
    It’s not as bad as it seems – once you do a couple and get down a system, it’s easy (and fun).
  • Connect all social hubs together.
    Post a lot.
  • But is it working?
    You can see inside your website.
  • most people don’t comment
    and don’t share
    but they do read.
  • collect email addresses
  • more people giving
  • more people at events
  • Need some help?
    Email Josh Stowe in Alumni
    Actually, you can contact me.
    Don Schindler
    don.schindler@nd.edu
    facebook.com/donschindler
    twitter.com/donschindler
    blogs.nd.edu/donschindler
    Photo credits.
    Kids
    http://www.flickr.com/photos/carmelanava/4315086779/sizes/l/in/photostream/
    Diary
    http://www.flickr.com/photos/proimos/4234144889/sizes/o/in/photostream/
    Water
    http://www.flickr.com/photos/psycho-pics/3471640403/sizes/l/in/photostream/