No Comments, No Sharing: Why Social Media Doesn’t Always Work
25 billion - amount of content (web links, news stories, blog posts, and notes, and photos) shared each month on Facebook - 6x last year
Social media is the ongoing conversation of the planet…it is my home on the internet. It is far richer than any diary or journal. Kurt Sonderegger, VP Marketing, Ploom.com
“Social media is like water. On its own, water does some cool things, but when combined with other compounds it enabled the evolution of all forms of life. Social media on its own is nice, but when combined with other tools, it is enabling everything to evolve, from communications to business to politics to marketing.” Mike Volpe, VP Marketing, Hubspot
goals more people attending more people giving
social media do’s & don’ts
push your agenda
listen push your agenda
engage no comment
have fun serious
don’t screw up
be real don’t screw up
How to do an event
How to do an event Great: - multiple channels - up to date - the right information - MOST IMPORTANT The event itself is great Could be better: - website not up to date - event is too PC - no questions - no feedback - no personality
How to raise funds What’s expected: - Sharing stories of what funds do - Getting an online donation form - When they donate, they should be able to share the news
How to start a conversation and keep it going Myths: You talk too much. Truth: You can’t talk too much. It takes three touches for things to sink in.
How to start a conversation and keep it going Myths: When someone comments, don’t response back or make a comment. Someone else will take care of it. Truth: 24/7 (within reason), you should be ready to comment or response. This is customer service.
How to start a conversation and keep it going Myths: If someone says something bad, it will effect everyone. Truth: When someone says something bad, you should pay attention. Response timely. Then get it offline (or on email). Only ban in an extreme case. Ask me about my trick to get rid of problems.
How to start a conversation and keep it going Myths: I don’t have time to do this in all the different areas. Truth: It’s not as bad as it seems – once you do a couple and get down a system, it’s easy (and fun).
Connect all social hubs together. Post a lot.
But is it working? You can see inside your website.
most people don’t comment and don’t share but they do read.
collect email addresses
more people giving
more people at events
Need some help? Email Josh Stowe in Alumni Actually, you can contact me. Don Schindler email@example.com facebook.com/donschindler twitter.com/donschindler blogs.nd.edu/donschindler Photo credits. Kids http://www.flickr.com/photos/carmelanava/4315086779/sizes/l/in/photostream/ Diary http://www.flickr.com/photos/proimos/4234144889/sizes/o/in/photostream/ Water http://www.flickr.com/photos/psycho-pics/3471640403/sizes/l/in/photostream/