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No Comments, No Sharing:<br />Why Social Media Doesn’t Always Work<br />
25 billion - amount of content (web links, news stories, blog posts, and notes, and photos) shared each month on Facebook ...
Social media is the ongoing conversation of the planet…it is my home on the internet.  It is far richer than any diary or ...
“Social media is like water. On its own, water does some cool things, but when combined with other compounds it enabled th...
goals <br />more people attending<br />more people giving<br />
website<br />
email<br />
social media<br />do’s & don’ts<br />
push your agenda<br />
listen<br />push your agenda<br />
no comment<br />
engage<br />no comment<br />
serious<br />
have fun<br />serious<br />
don’t screw up<br />
be real<br />don’t screw up<br />
How to do an event<br />
How to do an event<br />Great:<br /> - multiple channels<br /> - up to date<br /> - the right information<br /> - MOST IMP...
How to raise funds<br />What’s expected:<br /> - Sharing stories of <br />   what funds do<br /> - Getting an online <br /...
How to start a conversation and keep it going<br />Myths:<br />You talk too much.<br />Truth:<br />You can’t talk too much...
How to start a conversation and keep it going<br />Myths:<br />When someone comments, don’t response back or make a commen...
How to start a conversation and keep it going<br />Myths:<br />If someone says something bad, it will effect everyone.<br ...
How to start a conversation and keep it going<br />Myths:<br />I don’t have time to do this in all the different areas.<br...
Connect all social hubs together.<br />Post a lot.<br />
But is it working?<br />You can see inside your website.<br />
most people don’t comment<br />and don’t share<br />but they do read.<br />
collect email addresses<br />
more people giving<br />
more people at events<br />
Need some help?<br />Email Josh Stowe in Alumni<br />Actually, you can contact me.<br />Don Schindler<br />don.schindler@n...
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Alumni senate-social-media-2011

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Transcript of "Alumni senate-social-media-2011"

  1. 1. No Comments, No Sharing:<br />Why Social Media Doesn’t Always Work<br />
  2. 2. 25 billion - amount of content (web links, news stories, blog posts, and notes, and photos) shared each month on Facebook - 6x last year<br />
  3. 3. Social media is the ongoing conversation of the planet…it is my home on the internet. It is far richer than any diary or journal. <br />Kurt Sonderegger, VP Marketing, Ploom.com<br />
  4. 4. “Social media is like water. On its own, water does some cool things, but when combined with other compounds it enabled the evolution of all forms of life.<br />Social media on its own is nice, but when combined with other tools, it is enabling everything to evolve, from communications to business to politics to marketing.”<br />Mike Volpe, VP Marketing, Hubspot<br />
  5. 5. goals <br />more people attending<br />more people giving<br />
  6. 6. website<br />
  7. 7. email<br />
  8. 8. social media<br />do’s & don’ts<br />
  9. 9. push your agenda<br />
  10. 10. listen<br />push your agenda<br />
  11. 11. no comment<br />
  12. 12. engage<br />no comment<br />
  13. 13. serious<br />
  14. 14. have fun<br />serious<br />
  15. 15. don’t screw up<br />
  16. 16. be real<br />don’t screw up<br />
  17. 17. How to do an event<br />
  18. 18. How to do an event<br />Great:<br /> - multiple channels<br /> - up to date<br /> - the right information<br /> - MOST IMPORTANT<br /> The event itself is great<br />Could be better:<br /> - website not up to date<br /> - event is too PC<br /> - no questions<br /> - no feedback<br /> - no personality<br />
  19. 19. How to raise funds<br />What’s expected:<br /> - Sharing stories of <br /> what funds do<br /> - Getting an online <br /> donation form<br /> - When they donate,<br /> they should be able to<br /> share the news<br />
  20. 20. How to start a conversation and keep it going<br />Myths:<br />You talk too much.<br />Truth:<br />You can’t talk too much. It takes three touches for things to sink in.<br />
  21. 21. How to start a conversation and keep it going<br />Myths:<br />When someone comments, don’t response back or make a comment. Someone else will take care of it.<br />Truth:<br />24/7 (within reason), you should be ready to comment or response. This is customer service.<br />
  22. 22. How to start a conversation and keep it going<br />Myths:<br />If someone says something bad, it will effect everyone.<br />Truth:<br />When someone says something bad, you should pay attention. Response timely. Then get it offline (or on email). Only ban in an extreme case. Ask me about my trick to get rid of problems.<br />
  23. 23. How to start a conversation and keep it going<br />Myths:<br />I don’t have time to do this in all the different areas.<br />Truth:<br />It’s not as bad as it seems – once you do a couple and get down a system, it’s easy (and fun).<br />
  24. 24. Connect all social hubs together.<br />Post a lot.<br />
  25. 25.
  26. 26. But is it working?<br />You can see inside your website.<br />
  27. 27. most people don’t comment<br />and don’t share<br />but they do read.<br />
  28. 28. collect email addresses<br />
  29. 29. more people giving<br />
  30. 30. more people at events<br />
  31. 31. Need some help?<br />Email Josh Stowe in Alumni<br />Actually, you can contact me.<br />Don Schindler<br />don.schindler@nd.edu<br />facebook.com/donschindler<br />twitter.com/donschindler<br />blogs.nd.edu/donschindler<br />Photo credits.<br />Kids<br />http://www.flickr.com/photos/carmelanava/4315086779/sizes/l/in/photostream/<br />Diary<br />http://www.flickr.com/photos/proimos/4234144889/sizes/o/in/photostream/<br />Water<br />http://www.flickr.com/photos/psycho-pics/3471640403/sizes/l/in/photostream/<br />
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