http://www.flickr.com/photos/tonyhallphotography/98286038/sizes/o/

The North Face began in 1966 in San Francisco’s North Beach neighborhood. http:// flickr.com/photos/28852005@N04/2699310192/sizes/l/

Gore-Tex Hyvent E-VAP Climashield Backsaver Boa Lacing System Ice Storm GTX Boa II TNF Winter Grip Magic Seam UPF Protection 2. Industry leader in innovation Images from www.thenorthface.com

http://en.wikipedia.org/wiki/Image:Half_Dome_at_sunset.jpg 3. Where did the logo come from?

4. Purchased By VF Corp in 2000 Images for VF Corp Website www.vfc.com

World premier supplier of authentic, innovative technically advanced outdoor apparel, equipment and footwear 5. Images from Google Image search of North Face Retailers Images from www.thenorthface.com

6. Not everyone has one… only 50% Images from Google Image search of North Face Backpacks

http:// www.flickr.com/photos/sovietuk/1432861455/ 7. Marketing Strategy Duffle Share http://flickr.com/photos/jamesmatthew/214037018/sizes/s/

http://www.flickr.com/photos/poofy/2396829214/sizes/m/ 8. The Viral North Face and Social Media

www.paragonsports.com http://winfx.members.winisp.net/images/tnf.jpg 9. E-Cast

10. Strong Community of Users www.thenorthfaceguru.com www.thenorthfaceguru.com www.thenorthfaceguru.com

Donovan Sharkey www . sharkeysmachine . wordpress . com http :// www . linkedin . com / in / donovansharkey http :// twitter . com / DonovanSharkey