The Blue “Blog” Ocean

Formal Educations :
Undergraduate (1998) – Gunadarma University, Computer Science
(www.gunadarma.ac.id)
Postgraduate (2002) Indonesia University, Communication Management
Postgraduate (2002) – Indonesia University, Communication Management
(www.ui.ac.id)
Thesis : Communication Characteristic of Virtual Community
Daily Activities :
VP Publisher Group @ Detikcom (
bli h G @ ik (www.detik.com)
d ik )
Senior Researcher @ ICT Watch (www.ictwatch.com)
Lecturer of Communication Technology Development & Cyber Journalism @
Communication Department, Pelita Harapan University (www.uph.edu)
Lecturer of IT Fundamental & e Business @ Management Department, Bina Nusantara
Lecturer of IT Fundamental & e‐Business @ Management Department Bina Nusantara
University (www.binus.edu)
Lecturer of Multimedia Communication @ Communication Department, Paramadina
University (www.paramadina.ac.id)
It
International Workshop Experiences :
ti lW k h E i
Open‐Net Initiative – Thailand
Digital Review Asia Pacific – Singapore
Global Knowledge – Malaysia
University ICT for Development Vietnam
University ICT for Development –
e‐mail: dbu [at] donnybu.com
ym: donnybu
d b
blog: www.donnybu.com
mobile: +62‐818‐930932

I. Blogger as a Gold Fish…

alone, you were nothing

together, you were dancing

then, you got all the attentions

suddenly, anyone wanted to be a goldfish

finally, gold fish is only an ordinary fish

welcome to the
RED OCEAN!

go find and jump to your own blue ocean

be unique and be something

or be nothing and die

II. M ti ti G t Y St t d
II Motivation Gets You Started,
Habit Keeps You Going
Going…
Or be nothing and die

So, why are
So, why are
you blogging?
you blogging?

To get or to share ?

To get
To get
profit?

To get
To get
friends?

To share your
To share your
heart?

To share your
To share your
idea?

Just tell us about your:
y

Be Different!
Be Different!

Be Focus!
Be Focus!

Be Consistent!
Be Consistent!

III. To blog is to educate…
Or be nothing and die

future is today

teacher do blogging to teach
fajarokto.blogdetik.com

I am a lecturer as well

photo: donnybu
and this is one of my class

What are the
Students
St dents Doing ?

They do:
Manage * Share *
Explore *
*) the knowledge

and their tools:

IV. Yes, we are blogger…
Or be nothing and die

“Blogging is having an incredibly positive
Blogging
impact on their lives, with bloggers
receiving speaking or publishing
opportunities, career advancement, and
personal satisfaction
satisfaction”
2008 survey by Technocrati with more than 1.2 million bloggers
who have registered with Technorati as respondent

the size of the blogosphere

who are the global bloggers

bloggers self-identified as

blogging topics are diverse

why do you blog

the success measurement of your blog

personal bloggers: why I blog

to conceal your real identity on your blog

impact of blogging on personal life

impact of blogging on professional life

have you been invited as a result of your blog

time spent blogging each week

posting frequency

tools used on blog

site visitors and monthly page views

how bloggers attract visitors

advertising on your blog or receive cash/product

why do not have advertising on blog

blogger participation in web 2.0 activities

bloggers to learn more about products and services

perceptions of blogs & traditional media

V. Do blogging, right now…
Or be nothing and die

www
WHoever
b
because
stands for :
Whenever…
Wherever…
Wherever
photo: donnybu

Blogging:
photo: donnybu
Self Discovery, Self Reflection, Self Determination

Dare to be
Dare to be
different!

and be a blogger!

blogdetik.com (indonesian local blog service)

• Monthly Growth:
– 1500 3500 new blogs
1500‐3500 new blogs
– 2000‐3000 new members
– 20 30%
20‐30% pageviews
i
– 20‐35% unique visitors
• Existing Numbers:
b
– 21820 blogs
– 21232 users
– 50 blogstars
– 2,000,000 pageviews/day
– 60,000 unique visitors/day
blogdetik.com on numbers (by december 2008)

The Blue “Blog” Ocean
dbu [at] donnybu.com
dbu [at] donnybu com
www.donnybu.com
y
+62‐818‐930932
Or be nothing and die