So can you really
learn how to create
and publish a website
for your business in
one day?
Are your wondering?
• How do I get started to create a FREE website
using the Blacknight Website Builder
• So that I can u...
This slidedeck
Lists some sample sites created using the
Blacknight Website Builder and provide summary
instructions on ho...
• Contact your Local Enterprise Board to book
to attend a training workshop?
OR
• Check out www.gettingbusinessonline.ie

...
BUT FIRST

6
PLEASE THINK ABOUT

7
What should be on your website?
• How many Pages
– What information will be
on your pages?

•
•
•
•

YouTube videos
Pictur...
Some examples
•
•
•
•
•
•

www.acherishedmind.ie
http://www.hydro-gen.ie
http://www.destinationmotivation.ie
www.griffinsc...
Firstly download

10
Sign Up Process
•
•
•
•

Signing Up
Choosing a Domain
Application Form
Verifying your application – via text
SMS to your p...
Adding email
• Go to WEB Hosting Menu

See blogpost
http://startuphughes.com/blog/2012/02/how-toget-email-address-to-match...
Adding email cont.

13
Get your email online
• Go to http://altmail.blacknight.com/ to signin
to your email
• VIDEO Tutorial
• http://blip.tv/bla...
Email to your Desktop
• To receive email to MS Outlook or Mozilla
Thunderbird [open source]
• I already have thunderbird s...
Setting up email
• Add Username (your new email address)
• Add Password
• Click on MANUAL Configuration and replace
text w...
Website Functionality
• Add contact details +
contact form
• Include a Google Map
of your location
• Add link to your
Face...
And
• Search engine optimisation
– Meta Tags

• Google Analytics
• Adding Email to match your URL
• eCommerce

18
Where to Start?
• Select BUILD YOUR SITE
• Click on Site Settings and Contact Details in
the Dropdown Menu
– Add your Phon...
Google Maps
• When you view your Google map in the sitebuilder it will
take a best guess at your location from your addres...
The Contact Form
>> Contact Settings
• Turn On the
Contact Form
Option
• Option to reveal
email address
• Form will appear...
Integrating Social Media
• Each page has an automatic Social Share Bar
• You can now create links to your Business’s
Socia...
Add links to Facebook
• If you have a facebook page for your
business you can create a link direct from
your new home page...
Twitter & LinkedIn
• Open your Twitter Account and Your Profile
Page

https://twitter.com/donnchadhh
http://www.linkedin.c...
Add Twitter Feed to SideBar
• Add your twitter ID ie @donnchadhh to Feeds
under Pages & Tools (below Gallery)

25
Add Blogpost Feed to your SideBar
• If you have a Wordpress blog you can add an
automatic feed which will appear in the
Si...
http://www.slideshare.net/PrimaryPosition/how-to-create-an-internetmarketing-strategy-8484571

27
Search Engine Optimisation in brief
• No one can guarantee a #1 ranking on Google or
Yahoo or Bing.
1. All about Organic S...
So what are Meta Tags etc

My blogpost on SEO for GIBO
http://www.startupwebtraining.com/seo-for-gettingirish-business-onl...
View Source

This is HTML

• <title> Donncha Hughes - About Donncha
Hughes </title>
• <meta name="DESCRIPTION"
content="ho...
Google Donncha Hughes
Website
Title
Meta
Description

31
More results
My Sample
Site appears
in top ten
search items

Website
Title
Meta
Description
Google
Images

32
MetaTags in Knightbuilder
• Website Title + Each Webpage Title
• Headings & Keywords within the text

33
Pages
• One standard page plus 11 other
pages which you can name
• For instructions on adding more pages
http://businessfo...
Adding Text
• Type in your text
• Add Headings and subheadings to make
it look nice for the reader
– Use the format button...
How to copy from MS WORD
• If I want to move text from the top of a
page to the bottom, i use the control keys
– Hold down...
Tables

37
Add a table to a Page
• Within Blacknight Tool, go to a Page and
click on Add Table

• Select number of rows and columns,
...
Can I provide a link that will link to
another website?
• Yes – See this video
http://businessforum.ie/f3/adding-links-oth...
How to Add Top to each Page?
• How to Add to each page Top so that
visitor to brought to the top of that page
– Type in th...
Gallery
• You can add 12 images/photos to a
Gallery
• Its under "Pages and Tools" in the site
builder.
• When you click on...
Gallery – Detailed
• You probably have the images on your hard drive or
a memory stick. Make sure that they are under
1MB....
Media Uploader
• You can add photos to your Media uploader.
• You can then display them on any page.
• Also allows Pdfs to...
How to ‘display’ photos on my pages
• Go to Media Uploader
• Upload photo or photos (under 1MB)
• Right click on the photo...
Video Uploads
• Surf to your YouTube Video.
• Copy the URL of the Video
• Within Blacknight Tool, go to page you want
to i...
Image Slideshow
• In your pages you can add a slideshow of images
• Create a Google picasa account
www.picasaweb.google.co...
Banners (banner logo)
• Excellent new video on the Forum
• http://businessforum.ie/f2/creating-bannersyour-website-video-t...
Google Analytics
• Sign up to Google analytics
ie create a google account
• Follow the instructions to add Google
Analytic...
Google Adwords

49
E Commerce
See Video
http://blip.tv/blacknightsolutions/g
etting-irish-business-online-ecommerce-5942254

See blogpost

ht...
URL Redirect
• Example from Blacknight
http://www.blacknight.com/tutorialmovies.html?pagetitle=Creating+a+URL+re
direct&ti...
Summary
• You can update your website at any time.
All you need to do is login to
http://cp.blacknight.com.
• Add new page...
Donncha Hughes
www.startuphughes.com

donncha@startuphughes.com
086 1724887
Getting Limerick Clare and Tipperary Business Online
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Getting Limerick Clare and Tipperary Business Online

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Notes used by Donncha Hughes during GIBO training. This is a checklist of features rather than a How To guide with detailed instructions.

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Getting Limerick Clare and Tipperary Business Online

  1. 1. So can you really learn how to create and publish a website for your business in one day?
  2. 2. Are your wondering? • How do I get started to create a FREE website using the Blacknight Website Builder • So that I can update my website as often as I wish • And get a Professional Email address for my business?
  3. 3. This slidedeck Lists some sample sites created using the Blacknight Website Builder and provide summary instructions on how to build your website Plus Talks about Search Engine Optimisation (SEO) within the tool which facilitates your website to be found by web users.
  4. 4. • Contact your Local Enterprise Board to book to attend a training workshop? OR • Check out www.gettingbusinessonline.ie 5
  5. 5. BUT FIRST 6
  6. 6. PLEASE THINK ABOUT 7
  7. 7. What should be on your website? • How many Pages – What information will be on your pages? • • • • YouTube videos Pictures Contact Form Links to Social Media • What are your competitors doing online? • What are your suppliers or partners doing online? • What will your potential customers be looking for? 8
  8. 8. Some examples • • • • • • www.acherishedmind.ie http://www.hydro-gen.ie http://www.destinationmotivation.ie www.griffinscoaches.ie www.michaelcoreyassociates.com www.japaneseknotweedcontrolservic e.com/ • www.limerickdrycleaners.com • www.patrickbrennantrainingconsul tant.ie • http://westclareflowers.com • www.mldlimerick.com • www.ennisfringefestival.com/ • www.babydeasa.com (online products) www.startuphughes.biz A website address (e.g. www. yourbusinessnamehere.ie) is also known as a domain name or URL. With Getting Irish Business Online you'll get it for free for the first year and only pay a small annual renewal fee thereafter to include your hosting charge! 9
  9. 9. Firstly download 10
  10. 10. Sign Up Process • • • • Signing Up Choosing a Domain Application Form Verifying your application – via text SMS to your phone • Your first page • Choosing a theme • Choosing your login details 11
  11. 11. Adding email • Go to WEB Hosting Menu See blogpost http://startuphughes.com/blog/2012/02/how-toget-email-address-to-match-your-gibo-site/ 12
  12. 12. Adding email cont. 13
  13. 13. Get your email online • Go to http://altmail.blacknight.com/ to signin to your email • VIDEO Tutorial • http://blip.tv/blacknightsolutions/gettingirish-business-online-setting-up-email5920334 14
  14. 14. Email to your Desktop • To receive email to MS Outlook or Mozilla Thunderbird [open source] • I already have thunderbird so I need to add another email account to the package (you can have more than one) • TOOLS • ACCOUNT SETTINGS – ACCOUNT ACTIONS (the grey button at bottom left which is in fact a drop down menu) 15
  15. 15. Setting up email • Add Username (your new email address) • Add Password • Click on MANUAL Configuration and replace text which probably lists your URL so that the settings are as follows: • Incoming mailserver: mail.blacknight.com outgoing mailserver: mail.blacknight.com 16
  16. 16. Website Functionality • Add contact details + contact form • Include a Google Map of your location • Add link to your Facebook Business Page • Edit your home page • Adding pages • Adding Text • Adding a Table • Links to other sites • Twitter feed to sidebar • Working with Images – Gallery – Media Uploader • Banners Blacknight Control Panel http://cp.blacknight.com Blacknight SiteBuilder 17
  17. 17. And • Search engine optimisation – Meta Tags • Google Analytics • Adding Email to match your URL • eCommerce 18
  18. 18. Where to Start? • Select BUILD YOUR SITE • Click on Site Settings and Contact Details in the Dropdown Menu – Add your Phone Number and Opening Hours • These appear at the top of Website (Click Preview to see how it looks) – Add Address • This will appear in the SIDEBAR – You have to activate the SIDEBAR on each page … Click the RED Button so that it turns GREEN 19
  19. 19. Google Maps • When you view your Google map in the sitebuilder it will take a best guess at your location from your address. After this you may move around the map and click on a point to drop a marker on the exact location where your address is. When you drop the pin you will see it sets the coordinates field which will then be used to display your marker on your live site. If you want to remove the pin simply return to the sitebuilder and delete the coordinates field and leave only your address. • http://businessforum.ie/f3/google-map-update-38.html 20
  20. 20. The Contact Form >> Contact Settings • Turn On the Contact Form Option • Option to reveal email address • Form will appear when website is published 21
  21. 21. Integrating Social Media • Each page has an automatic Social Share Bar • You can now create links to your Business’s Social Media Accounts How to create a FACEBOOK BUSINESS Page http://www.startupwebtraining.com/getting-started-with-facebookpages-for-your-business/ 22
  22. 22. Add links to Facebook • If you have a facebook page for your business you can create a link direct from your new home page www.facebook.com/startuphughes • Simply copy in the URL of your facebook page – SITE SETTINGS + SOCIAL NETWORKING how to change your Facebook personal page into a Business page http://spiderworking.com/blog/2012/12/19/how-tomigrate-your-facebook-profile-page-to-a-business-page/ Amanda is a brilliant blogger on any things social media 23
  23. 23. Twitter & LinkedIn • Open your Twitter Account and Your Profile Page https://twitter.com/donnchadhh http://www.linkedin.com/in/donnchahughes The link that you paste into Blacknight should be in these formats 24
  24. 24. Add Twitter Feed to SideBar • Add your twitter ID ie @donnchadhh to Feeds under Pages & Tools (below Gallery) 25
  25. 25. Add Blogpost Feed to your SideBar • If you have a Wordpress blog you can add an automatic feed which will appear in the Sidebar • Format of feed should be – www.startupwebtraining.com/feed?feed=rss2 26
  26. 26. http://www.slideshare.net/PrimaryPosition/how-to-create-an-internetmarketing-strategy-8484571 27
  27. 27. Search Engine Optimisation in brief • No one can guarantee a #1 ranking on Google or Yahoo or Bing. 1. All about Organic Search ... Content in your site including headings 2. Meta title, Meta Description, Meta Keywords, Alt tags (Images) ... This is text that is not seen by the visitor to your website. It helps search engines. 3. Links to your site (backlinks) from other sites. http://www.google.com/addurl http://www.google.com/places/ For more see: www.seomoz.com 28
  28. 28. So what are Meta Tags etc My blogpost on SEO for GIBO http://www.startupwebtraining.com/seo-for-gettingirish-business-online-websites/ 29
  29. 29. View Source This is HTML • <title> Donncha Hughes - About Donncha Hughes </title> • <meta name="DESCRIPTION" content="homepage of Donncha Hughes trainer, mentor - marketing ; business plans 0861724887"> • <meta name="KEYWORDS" content="Donncha Hughes marketing start up Sales Business Plans Limerick Tipperary Galway Mentor"> 30
  30. 30. Google Donncha Hughes Website Title Meta Description 31
  31. 31. More results My Sample Site appears in top ten search items Website Title Meta Description Google Images 32
  32. 32. MetaTags in Knightbuilder • Website Title + Each Webpage Title • Headings & Keywords within the text 33
  33. 33. Pages • One standard page plus 11 other pages which you can name • For instructions on adding more pages http://businessforum.ie/f3/pagesupdate-39.html A website must be hosted on a server. This allows it to be viewed by anyone anywhere in the world. With Getting Irish Business Online you'll get your website hosted for free by Blacknight for the first year and only pay a small annual renewal fee thereafter. 34
  34. 34. Adding Text • Type in your text • Add Headings and subheadings to make it look nice for the reader – Use the format button (Headings 2 and 3 are plenty big enough) 35
  35. 35. How to copy from MS WORD • If I want to move text from the top of a page to the bottom, i use the control keys – Hold down Ctrl Key and the X key to Cut. – Hold down Ctrl Key and the V Key to Paste. – Ctrl and C is Copy. • Also work for emails and websites. • Use the Paste button on the Page Editor Menu to add text from Microsoft Word to your webpages 36
  36. 36. Tables 37
  37. 37. Add a table to a Page • Within Blacknight Tool, go to a Page and click on Add Table • Select number of rows and columns, background colour, border colour • May be suitable for a list of services, list of contact people, prices or a timetable 38
  38. 38. Can I provide a link that will link to another website? • Yes – See this video http://businessforum.ie/f3/adding-links-other-pagesmy-site-video-58.html • Copy the URL you want to link to • Within the page Select the Text for the ‘hyperlink’ • The LINK icon below will become active and a pop up box will appear • Paste the URL in the box provided • Select OPEN in New Tab from the drop down menu 39
  39. 39. How to Add Top to each Page? • How to Add to each page Top so that visitor to brought to the top of that page – Type in the text at bottom of the page and Select the Text – The Link Icon (looks like a chain) will activate (change colour) – Create a ‘link’ to the page from the Link List dropdown menu – Select ‘open in this window’ 40
  40. 40. Gallery • You can add 12 images/photos to a Gallery • Its under "Pages and Tools" in the site builder. • When you click on an image in the Gallery it expands to full size. SOURCEs of FREE IMAGES for Your Website http://morguefile.com/ 41
  41. 41. Gallery – Detailed • You probably have the images on your hard drive or a memory stick. Make sure that they are under 1MB. If they are bigger you can resize using Paint. • To add images to the Gallery. You firstly add the Gallery to your site … click on Pages and Tools and Add Pages. Click on the grey button to make Gallery active. It will now be green and say active. You then add pictures to the gallery…. Click on Pages and Tools and on the Gallery Page in the dropdown. You first click on Show Gallery so that it goes Green. • Next step is to upload images. You ‘browse’ to the file location and select one image at a time. You can add a caption. You then click on the upload button. 42
  42. 42. Media Uploader • You can add photos to your Media uploader. • You can then display them on any page. • Also allows Pdfs to be uploaded (menus or brochures for instance) so that links can be inserted to allow viewers to download. If Media Uploader is not displaying Click on Build Your Site Click the remove frames link and follow this by clicking Switch to HTTP (both of these links are located in the top section). 43
  43. 43. How to ‘display’ photos on my pages • Go to Media Uploader • Upload photo or photos (under 1MB) • Right click on the photo that you have want to display on a page – Copy the URL of the Photo (Copy Link Location) • Go to page that you want to insert the photo • Click on Insert/Edit Embedded media (see picture above) • Paste the link in the box • The second TAB is Appearance. Please note that a photo of about 600 across will fill across most of the page (will look nice if centred using the menu button) 44
  44. 44. Video Uploads • Surf to your YouTube Video. • Copy the URL of the Video • Within Blacknight Tool, go to page you want to insert the Video. • Click on Insert/Edit Embedded media. • Paste the link in the box (see popup on next slide) 45
  45. 45. Image Slideshow • In your pages you can add a slideshow of images • Create a Google picasa account www.picasaweb.google.com • Follow instructions provided by Google to embed the image slideshow into your website. • You will need to add HTML code provided by Google to a Page on your site via the HTML Editor 46
  46. 46. Banners (banner logo) • Excellent new video on the Forum • http://businessforum.ie/f2/creating-bannersyour-website-video-tutorial-162.html • Edit your images using http://pixlr.com/editor/ • Instructions for Using Pixlr Editor • http://www.youtube.com/watch?v=OGWq28 3jiuU&list=PL931F7D402AF4DD10&index=1 47
  47. 47. Google Analytics • Sign up to Google analytics ie create a google account • Follow the instructions to add Google Analytics to your site 48
  48. 48. Google Adwords 49
  49. 49. E Commerce See Video http://blip.tv/blacknightsolutions/g etting-irish-business-online-ecommerce-5942254 See blogpost http://www.startupwebtraining. com/how-to-sell-your-productson-your-getting-irish-businessonline-website/ Example : http://www.kellyscientificpublications.ie/contact.html 50
  50. 50. URL Redirect • Example from Blacknight http://www.blacknight.com/tutorialmovies.html?pagetitle=Creating+a+URL+re direct&title=directadmin_enhanced_eu_re direct • Tell Google that your site has moved https://support.google.com/webmasters/b in/answer.py?hl=en&answer=83106&topic =2371325&ctx=topic 51
  51. 51. Summary • You can update your website at any time. All you need to do is login to http://cp.blacknight.com. • Add new pages • Text + Pictures • Email • Social Media • PUBLISH • User support forum http://businessforum.ie/forum.php 52
  52. 52. Donncha Hughes www.startuphughes.com donncha@startuphughes.com 086 1724887
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