So can you really
learn how to create
and publish a website
for your business in
one day?
Are your wondering?
• How do I get started to create a FREE website
using the Blacknight Website Builder
• So that I can u...
Lists some sample sites created using the
Blacknight Website Builder and provide summary
instructions on how to build your...
• Contact your Local Enterprise Office (LEO) to
book to attend a training workshop?
OR
• Check out www.gettingbusinessonli...
BUT FIRST
6
PLEASE THINK ABOUT
7
What should be on your website?
• How many Pages
– What information will be
on your pages?
• YouTube videos
• Pictures
• C...
Some examples
• www.acherishedmind.ie
• http://www.hydro-gen.ie
• www.griffinscoaches.ie
• www.michaelcoreyassociates.com
...
Firstly download
10
Sign Up Process
• Signing Up
• Choosing a Domain
• Application Form
• Verifying your application – via text
SMS to your ph...
Adding email
• Go to WEB Hosting Menu
12
See blogpost on how to add email to your Phone
www.startupwebtraining.com/email/
...
Functionality
• Add contact details + contact
form
• Option to include a Google
Map of your location with
Business Address...
Where to Start?
• Select BUILD YOUR SITE
• Click on Site Settings and Contact Details in
the Dropdown Menu
– Add your Phon...
Google Maps
• When you view your Google map in the sitebuilder it will
take a best guess at your location from your addres...
The Contact Form
>> Contact Settings
• Turn On the
Contact Form
Option
• Option to reveal
email address
• Form will appear...
Integrating Social Media
• Each page has an automatic Social Share Bar
17
• You can now create links to your Business’s
So...
Add links to Facebook
• If you have a facebook page for your
business you can create a link direct from
your new home page...
Twitter & LinkedIn
• Open your Twitter Account and Your Profile
Page
19
https://twitter.com/donnchadhh
http://www.linkedin...
Add Twitter Feed to a Page
• Example : startuphughes.biz/Twitter.html
• Instructions via Twitter website:
20
Add Blogpost ...
Standard Banner - Logo/ Banner Image
• Two types of Stadard Banner Templates
– Either a Square Logo or Full Width Image (8...
Option 2 – Edit an Image
• Secure and edit image
– Own Camera or buy online
– Add Text
– Resize to Fit
• Upload as a Banne...
23
http://www.slideshare.net/PrimaryPosition/how-to-create-an-internet-
marketing-strategy-8484571
Search Engine Optimisation in brief
• No one can guarantee a #1 ranking on Google or
Yahoo or Bing.
1. All about Organic S...
So what are Meta Tags etc
25
My blogpost on SEO for GIBO
http://www.startupwebtraining.com/seo-for-getting-
irish-business...
View Source
• <title> Donncha Hughes - About Donncha
Hughes </title>
• <meta name="DESCRIPTION"
content="homepage of Donnc...
Google Donncha Hughes
27
Website
Title
Meta
Description
More results
28
Website
Title
Meta
Description
Google
Images
My Sample
Site appears
in top ten
search items
MetaTags in Knightbuilder
• Website Title + Each Webpage Title
• Headings & Keywords within the text
29
Pages
• One standard page plus 11 other
pages which you can name
• For instructions on adding more pages
http://businessfo...
Adding Text
• Type in your text
• Add Headings and subheadings to make
it look nice for the reader
– Use the format button...
How to copy from MS WORD
• If I want to move text from the top of a
page to the bottom, i use the control keys
– Hold down...
Tables
33
Add a table to a Page
• Within Blacknight Tool, go to a Page and
click on Add Table
• Select number of rows and columns,
b...
Can I provide a link that will link to
another website?
• Yes – See this video
http://businessforum.ie/f3/adding-links-oth...
How to Add Top to each Page?
• How to Add to each page Top so that
visitor to brought to the top of that page
– Type in th...
Gallery
• You can add 12 images/photos to a
Gallery
• Its under "Pages and Tools" in the site
builder.
• When you click on...
Gallery – Detailed
• You probably have the images on your hard drive or
a memory stick. Make sure that they are under
1MB....
Media Uploader
• You can add photos to your Media uploader.
• You can then display them on any page.
• Also allows Pdfs to...
How to ‘display’ photos on my pages
• Go to Media Uploader
• Upload photo or photos (under 1MB)
• Right click on the photo...
Video Uploads
• Surf to your YouTube Video.
• Copy the URL of the Video
• Within Blacknight Tool, go to page you want
to i...
Image Slideshow
• In your pages you can add a slideshow of images
• Create a Google picasa account
www.picasaweb.google.co...
Google Analytics
• Sign up to Google analytics
ie create a google account
• Follow the instructions to add Google
Analytic...
Google Adwords
44
E Commerce
45
http://blip.tv/blacknightsolutions/g
etting-irish-business-online-e-
commerce-5942254
See Video
See blogpost...
URL Redirect
• Example from Blacknight
http://www.blacknight.com/tutorial-
movies.html?pagetitle=Creating+a+URL+re
direct&...
Summary
• You can update your website at any time.
All you need to do is login to
http://cp.blacknight.com.
• Add new page...
Donncha Hughes
www.startuphughes.com
donncha@startuphughes.com
086 1724887
Getting Limerick Clare and Tipperary Business Online
Upcoming SlideShare
Loading in …5
×

Getting Limerick Clare and Tipperary Business Online

5,482 views

Published on

Notes used by Donncha Hughes during GIBO training. This is a checklist of features rather than a How To guide with detailed instructions.

Published in: Business, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
5,482
On SlideShare
0
From Embeds
0
Number of Embeds
728
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Getting Limerick Clare and Tipperary Business Online

  1. 1. So can you really learn how to create and publish a website for your business in one day?
  2. 2. Are your wondering? • How do I get started to create a FREE website using the Blacknight Website Builder • So that I can update my website as often as I wish • And get a Professional Email address for my business?
  3. 3. Lists some sample sites created using the Blacknight Website Builder and provide summary instructions on how to build your website Plus Talks about Search Engine Optimisation (SEO) within the tool which facilitates your website to be found by web users. This slidedeck
  4. 4. • Contact your Local Enterprise Office (LEO) to book to attend a training workshop? OR • Check out www.gettingbusinessonline.ie 5
  5. 5. BUT FIRST 6
  6. 6. PLEASE THINK ABOUT 7
  7. 7. What should be on your website? • How many Pages – What information will be on your pages? • YouTube videos • Pictures • Contact Form • Links to Social Media • What are your competitors doing online? • What are your suppliers or partners doing online? • What will your potential customers be looking for? 8
  8. 8. Some examples • www.acherishedmind.ie • http://www.hydro-gen.ie • www.griffinscoaches.ie • www.michaelcoreyassociates.com • http://thechiccakeboutique.com/ • www.mldlimerick.com • www.debtconsultandmediation.com • www.ennisveterinarysurgery.com 9 A website address (e.g. www. yourbusinessnamehere.ie ) is also known as a domain name or URL. With Getting Irish Business Online you'll get it for free for the first year and only pay a small annual renewal fee thereafter to include your hosting charge! www.startuphughes.biz
  9. 9. Firstly download 10
  10. 10. Sign Up Process • Signing Up • Choosing a Domain • Application Form • Verifying your application – via text SMS to your phone • Your first page • Choosing a theme • Choosing your login details 11 WATCH MY YOUTUBE VIDEO http://www.startupwebtraining.com/video-instructions-gibo/
  11. 11. Adding email • Go to WEB Hosting Menu 12 See blogpost on how to add email to your Phone www.startupwebtraining.com/email/ Go to http://altmail.blacknight.com/ to sign in to your email
  12. 12. Functionality • Add contact details + contact form • Option to include a Google Map of your location with Business Address • Add link to your Facebook Business Page • Banner Image [Logo] • Edit your home page • Adding pages • Adding Text • Adding a Table • Links to other sites • Working with Images – Gallery – Media Uploader • Search engine optimisation (SEO) • Embed YouTube videos • Google Analytics • PUBLISH 13 Blacknight Control Panel http://cp.blacknight.com. Blacknight Sitebuilder CMS
  13. 13. Where to Start? • Select BUILD YOUR SITE • Click on Site Settings and Contact Details in the Dropdown Menu – Add your Phone Number and Opening Hours • These appear at the top of Website (Click Preview to see how it looks) – Add Address • This will appear in the SIDEBAR – You have to activate the SIDEBAR on each page … Click the RED Button so that it turns GREEN 14
  14. 14. Google Maps • When you view your Google map in the sitebuilder it will take a best guess at your location from your address. After this you may move around the map and click on a point to drop a marker on the exact location where your address is. When you drop the pin you will see it sets the coordinates field which will then be used to display your marker on your live site. If you want to remove the pin simply return to the sitebuilder and delete the coordinates field and leave only your address. • http://businessforum.ie/f3/google-map-update-38.html 15
  15. 15. The Contact Form >> Contact Settings • Turn On the Contact Form Option • Option to reveal email address • Form will appear when website is published 16
  16. 16. Integrating Social Media • Each page has an automatic Social Share Bar 17 • You can now create links to your Business’s Social Media Accounts How to create a FACEBOOK BUSINESS Page http://www.startupwebtraining.com/getting-started-with-facebook- pages-for-your-business/
  17. 17. Add links to Facebook • If you have a facebook page for your business you can create a link direct from your new home page • Simply copy in the URL of your facebook page – SITE SETTINGS + SOCIAL NETWORKING 18 how to change your Facebook personal page into a Business page http://spiderworking.com/blog/2012/12/19/how-to- migrate-your-facebook-profile-page-to-a-business-page/ Amanda is a brilliant blogger on any things social media www.facebook.com/startuphughes
  18. 18. Twitter & LinkedIn • Open your Twitter Account and Your Profile Page 19 https://twitter.com/donnchadhh http://www.linkedin.com/in/donnchahughes The link that you paste into Blacknight should be in these formats
  19. 19. Add Twitter Feed to a Page • Example : startuphughes.biz/Twitter.html • Instructions via Twitter website: 20 Add Blogpost Feed to your SideBar • If you have a WordPress blog you can add an automatic feed which will appear in the Sidebar 20
  20. 20. Standard Banner - Logo/ Banner Image • Two types of Stadard Banner Templates – Either a Square Logo or Full Width Image (800 wide by 300 tall) • To create your BANNER Image 1. Edit a Photo (to include adding Text) 2. Use PowerPoint to create an Image 3. Get a Graphic designer to create one for you 21
  21. 21. Option 2 – Edit an Image • Secure and edit image – Own Camera or buy online – Add Text – Resize to Fit • Upload as a Banner >>> Build Your Site >>> Site Settings >>> Standard Banner 22 Edit your images using Picmonkey.com Create a logo using Logomakr.com My blogpost about working with Images www.startupwebtraining.com/images/ Royalty Free Images https://unsplash.com/ Quick Resize using Paint (free on most PCs) Free Alternative to PhotoShop Paint.net Screen Grab + Cltr + V to Paste into Paint
  22. 22. 23 http://www.slideshare.net/PrimaryPosition/how-to-create-an-internet- marketing-strategy-8484571
  23. 23. Search Engine Optimisation in brief • No one can guarantee a #1 ranking on Google or Yahoo or Bing. 1. All about Organic Search ... Content in your site including headings 2. Meta title, Meta Description, Meta Keywords, Alt tags (Images) ... This is text that is not seen by the visitor to your website. It helps search engines. 3. Links to your site (backlinks) from other sites. 24 http://www.google.com/addurl http://www.google.com/places/ For more see: www.seomoz.com
  24. 24. So what are Meta Tags etc 25 My blogpost on SEO for GIBO http://www.startupwebtraining.com/seo-for-getting- irish-business-online-websites/
  25. 25. View Source • <title> Donncha Hughes - About Donncha Hughes </title> • <meta name="DESCRIPTION" content="homepage of Donncha Hughes - trainer, mentor - marketing ; business plans - 0861724887"> • <meta name="KEYWORDS" content="Donncha Hughes marketing start up Sales Business Plans Limerick Tipperary Galway Mentor"> 26 This is HTML
  26. 26. Google Donncha Hughes 27 Website Title Meta Description
  27. 27. More results 28 Website Title Meta Description Google Images My Sample Site appears in top ten search items
  28. 28. MetaTags in Knightbuilder • Website Title + Each Webpage Title • Headings & Keywords within the text 29
  29. 29. Pages • One standard page plus 11 other pages which you can name • For instructions on adding more pages http://businessforum.ie/f3/pages- update-39.html 30 A website must be hosted on a server. This allows it to be viewed by anyone anywhere in the world. With Getting Irish Business Online you'll get your website hosted for free by Blacknight for the first year and only pay a small annual renewal fee thereafter.
  30. 30. Adding Text • Type in your text • Add Headings and subheadings to make it look nice for the reader – Use the format button (Headings 2 and 3 are plenty big enough) 31
  31. 31. How to copy from MS WORD • If I want to move text from the top of a page to the bottom, i use the control keys – Hold down Ctrl Key and the X key to Cut. – Hold down Ctrl Key and the V Key to Paste. – Ctrl and C is Copy. • Also work for emails and websites. • Use the Paste button on the Page Editor Menu to add text from Microsoft Word to your webpages 32
  32. 32. Tables 33
  33. 33. Add a table to a Page • Within Blacknight Tool, go to a Page and click on Add Table • Select number of rows and columns, background colour, border colour • May be suitable for a list of services, list of contact people, prices or a timetable 34
  34. 34. Can I provide a link that will link to another website? • Yes – See this video http://businessforum.ie/f3/adding-links-other-pages- my-site-video-58.html • Copy the URL you want to link to • Within the page Select the Text for the ‘hyperlink’ • The LINK icon below will become active and a pop up box will appear • Paste the URL in the box provided • Select OPEN in New Tab from the drop down menu 35
  35. 35. How to Add Top to each Page? • How to Add to each page Top so that visitor to brought to the top of that page – Type in the text at bottom of the page and Select the Text – The Link Icon (looks like a chain) will activate (change colour) – Create a ‘link’ to the page from the Link List dropdown menu – Select ‘open in this window’ 36
  36. 36. Gallery • You can add 12 images/photos to a Gallery • Its under "Pages and Tools" in the site builder. • When you click on an image in the Gallery it expands to full size. 37 SOURCEs of FREE IMAGES for Your Website http://morguefile.com/
  37. 37. Gallery – Detailed • You probably have the images on your hard drive or a memory stick. Make sure that they are under 1MB. If they are bigger you can resize using Paint. • To add images to the Gallery. You firstly add the Gallery to your site … click on Pages and Tools and Add Pages. Click on the grey button to make Gallery active. It will now be green and say active. You then add pictures to the gallery…. Click on Pages and Tools and on the Gallery Page in the dropdown. You first click on Show Gallery so that it goes Green. • Next step is to upload images. You ‘browse’ to the file location and select one image at a time. You can add a caption. You then click on the upload button. 38
  38. 38. Media Uploader • You can add photos to your Media uploader. • You can then display them on any page. • Also allows Pdfs to be uploaded (menus or brochures for instance) so that links can be inserted to allow viewers to download. 39 If Media Uploader is not displaying Click on Build Your Site Click the remove frames link and follow this by clicking Switch to HTTP (both of these links are located in the top section).
  39. 39. How to ‘display’ photos on my pages • Go to Media Uploader • Upload photo or photos (under 1MB) • Right click on the photo that you have want to display on a page – Copy the URL of the Photo (Copy Link Location) • Go to page that you want to insert the photo • Click on Insert/Edit Embedded media (see picture above) • Paste the link in the box • The second TAB is Appearance. Please note that a photo of about 600 across will fill across most of the page (will look nice if centred using the menu button) 40
  40. 40. Video Uploads • Surf to your YouTube Video. • Copy the URL of the Video • Within Blacknight Tool, go to page you want to insert the Video. • Click on Insert/Edit Embedded media. • Paste the link in the box (see popup on next slide) 41
  41. 41. Image Slideshow • In your pages you can add a slideshow of images • Create a Google picasa account www.picasaweb.google.com • Follow instructions provided by Google to embed the image slideshow into your website. • You will need to add HTML code provided by Google to a Page on your site via the HTML Editor 42
  42. 42. Google Analytics • Sign up to Google analytics ie create a google account • Follow the instructions to add Google Analytics to your site 43
  43. 43. Google Adwords 44
  44. 44. E Commerce 45 http://blip.tv/blacknightsolutions/g etting-irish-business-online-e- commerce-5942254 See Video See blogpost Example : http://www.kellyscientificpublications.ie/contact.html http://www.startupwebtraining. com/how-to-sell-your-products- on-your-getting-irish-business- online-website/
  45. 45. URL Redirect • Example from Blacknight http://www.blacknight.com/tutorial- movies.html?pagetitle=Creating+a+URL+re direct&title=directadmin_enhanced_eu_re direct • Tell Google that your site has moved https://support.google.com/webmasters/b in/answer.py?hl=en&answer=83106&topic =2371325&ctx=topic 46
  46. 46. Summary • You can update your website at any time. All you need to do is login to http://cp.blacknight.com. • Add new pages • Text + Pictures • Email • Social Media • PUBLISH • User support forum http://businessforum.ie/forum.php 47
  47. 47. Donncha Hughes www.startuphughes.com donncha@startuphughes.com 086 1724887

×