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World Online Video Platforms Market
World Online Video Platforms Market
World Online Video Platforms Market
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World Online Video Platforms Market

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The Online Video Platforms Market has experienced strong growth in the number of vendors offering solutions in the market since its inception around 2004, as an increasing number of media publishers …

The Online Video Platforms Market has experienced strong growth in the number of vendors offering solutions in the market since its inception around 2004, as an increasing number of media publishers look for a SaaS based platform to manage their video ecosystem. Frost & Sullivan expects moderate OVP industry growth over the next five years at xx.x percent, with fairly rapid growth in the next two to three years at xx percent, followed by slower year on year growth.The OVP market is dominated by six key fee-based service vendors alongside more than 30 vendors globally, many of who focus mostly on a niche functionality or specific verticals.

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  • 1. World Online Video Platforms MarketPublished: August 2011No. of Pages: 50Price: $ 6000Frost & Sullivan defines an online video platform (OVP) as a fee-based software-as-a-service (SaaS) video solution that helps content owners ingest, transcode, store, manage,protect, publish, syndicate, track and monetize online video.The value proposition of an OVP solution is based on streamlining the entire process ofconfiguring digital video content for publication for the emerging online and multi-platformdevice environment with an customizable, scalable, cost-effective solution. Market demandfor OVP services is driven by a lack of universal video standards, confusing video protocols,and a desire for a simple, straightforward solution for delivering video to multiple devices.Additionally, online video platforms enable content owners to implement web-based videodistribution quickly without having to commit significant CAPEX to an elaborate workflow ofsolutions to facilitate ingest to delivery.The Online Video Platforms Market has experienced strong growth in the number ofvendors offering solutions in the market since its inception around 2004, as an increasingnumber of media publishers look for a SaaS based platform to manage their videoecosystem. Frost & Sullivan expects moderate OVP industry growth over the next five yearsat xx.x percent, with fairly rapid growth in the next two to three years at xx percent,followed by slower year on year growth.The OVP market is dominated by six key fee-basedservice vendors alongside more than 30 vendors globally, many of who focus mostly on aniche functionality or specific verticals. The six key vendors that control the vast majority ofmarket revenues are (in alphabetical order):Brightcove, Kaltura, KIT digital, Limelight Networks (Delve Networks), Ooyala, and thePlatform.Browse All: Semiconductor and Electronics Market Research ReportsFrost & Sullivan anticipates a small amount of merger and acquisition activity in the OVPmarketplace in the next three years, as well as exit of some vendors- which we have alsoseen within the past 12 months.Table of ContentsChapter1Executive SummaryIndustry and Market Overview 1-1Market Summary 1-1
  • 2. Chapter2Online Video Platforms MarketMarket Overview 2-1Definitions 2-1OVP Vendors 2-2Additional Services 2-3OVP Customers 2-4OVP Technologies 2-6Market Engineering Measurements 2-7Market Engineering Measurement Analysis 2-7Factors Impacting the Market Growth 2-10Industry Challenges 2-10Revenue Dependencies on Reselling of Bandwidth Weaken the Industry 2-10Lack of Video Standards is an Inexorable Issue 2-11Market Drivers 2-11Market Demand for OVP – Effective and Streamlined Services 2-12Growth in End-user Connected Devices and Demand 2-12Growth of Ad Spend Online 2-13Volume of Available Content and Video Consumption 2-13Expansion into Enterprise Drives Growth 2-14Market Restraints 2-14Unclear Product, Service, and Vendor Differentiation 2-15Potential Absorption of OVP into Larger Technologies, Eliminating theNeed for a Stand-alone OVP Solution 2-16Market Size May be Limited Due to Cost versus Revenue Potential 2-16Potential Short Product Life Due to Replacement Technologies 2-17Confusion About the OVP Value Proposition 2-17Macro-trends and Technology Trends 2-18Macro-trends 2-18Cloud Computing 2-19Interactivity 2-19Analytics 2-20Technology Trends 2-20Market Forecasts and Demand Analysis 2-22Pricing and Revenue Analyses 2-22Pricing Analysis 2-22Revenue Analysis 2-23Market Forecasts 2-23Forecast Definition 2-25Global Demand Analysis 2-27North American and Latin America 2-28Europe, the Middle East and Africa 2-29Asia Pacific 2-29Competitive Analysis 2-30Competitive Structure Analysis 2-30Market Share Analysis 2-33Market Leader 2-35Market Challenger 2-36Market Contenders 2-36Notable Competitors 2-37A Final Word 2-37
  • 3. Conclusions 2-37Three Big Predictions 2-38Glossary of Terms 2-39Frost & Sullivans Perspective 2-40List of FiguresChapter2Online Video Platforms Market2-1 Online Video Platforms Market:Impact of Top Two Industry Challenges (World), 2011 2015 2-102-2 Online Video Platforms Market:Market Drivers Ranked in Order of Impact (World), 2011-2015 2-112-3 Online Video Platforms Market:Market Restraints Ranked in Order of Impact (World), 2011-2015 2-152-4 Online Video Platforms Market:Revenue Forecasts (World), 2010-2015 2-242-5 Online Video Platforms Market:Revenue Forecasts by Region (World), 2010-2015 2-272-6 Online Video Platforms Market:Competitive Structure (World), 2010 2-302-7 Online Video Platforms Market:Company Market Share by Revenues (World), 2010 2-34List of ChartsChapter1Executive Summary1.1 Online Video Platforms Market:Key Takeaways from Analysis (World), 2010 1-2Chapter2Online Video Platforms Market2.1 Online Video Platforms Market:Digital Media Value Chain (World), 2010 2-12.2 Online Video Platforms Market:Percent of Revenues by Vertical (World), 2010 2-52.3 Online Video Platforms Market:Market Engineering Measurements (World), 2010 2-82.4 Online Video Platforms Market:Revenue Forecasts (World), 2010-2015 2-242.5 Online Video Platforms Market:Revenue Forecasts by Region (World), 2010-2015 2-282.6 Online Video Platforms Market:Percent of Revenues Distribution by Channel (World), 2010-2015 2-322.7 Online Video Platforms Market:Competitive Landscape (World), 2010 2-332.8 Online Video Platforms Market:Company Market Share by Revenues (World), 2010 2-35About Us:
  • 4. ReportsnReports is an online library of over 100,000+ market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: http://twitter.com/marketsreportsOur Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689Contact:Mr.Priyank7557 Rambler road,Suite727,Dallas,TX75231Tel: +1-888-989-8004E-mail: sales@reportsnreports.comhttp://www.reportsnreports.comVisit our Market Research Blog

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