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The Future of Heart Health Food and Drinks
 

The Future of Heart Health Food and Drinks

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The US makes up the largest single heart health food and drinks market, capturing around two thirds of the overall sector ($6.8bn in 2009), and is forecast to reach $10.5bn by 2015. In terms of ...

The US makes up the largest single heart health food and drinks market, capturing around two thirds of the overall sector ($6.8bn in 2009), and is forecast to reach $10.5bn by 2015. In terms of product category, bakery and cereals dominates the heart health food and drinks market.

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    The Future of Heart Health Food and Drinks The Future of Heart Health Food and Drinks Document Transcript

    • The Future of Heart Health Food and DrinksPublished: November 2011No. of Pages: 90Price: $ 2875Cardiovascular disorders such as elevated blood cholesterol levels, hypertension, andimpaired blood circulation represent a major public health issue and are the number onecause of mortality globally. The WHO estimates that 29% of all global deaths in 2004 weredue to cardiovascular diseases. This report examines the emerging market for food anddrink products that target heart health.FEATURES AND BENEFITS• Examine market data illustrating the size of the heart health products market.• Utilize product launch analysis to assess the potential of individual product categories forfuture innovation.• Use clinical trials analysis to identify the ingredients being used to target heart health.• Use a patents landscape to examine the manufacturers who are innovating with hearthealth ingredients.• Understand why the functional food market is encouraging the convergence of the foodand pharma industries.HIGHLIGHTS• The US makes up the largest single heart health food and drinks market, capturing aroundtwo thirds of the overall sector ($6.8bn in 2009), and is forecast to reach $10.5bn by 2015.In terms of product category, bakery and cereals dominates the heart health food anddrinks market.• Hot and soft drinks made up almost a third of the heart health market during 2008–10 interms of NPD. Fruit juices, tea, and dairy drinks were the most significant sub-categories interms of product launches with heart health claims. Manufacturers are utilizing manydifferent ingredients including omega-3, phytosterols, and various vitamins.• The first health claims authorized by the European Commission pertained tocardiovascular health benefits. Plant phytosterols have been approved to lower bloodcholesterol levels, water-soluble tomato concentrate for helping healthy blood flow, andmore recently oat beta-glucan has been authorized to carry a cholesterol reduction healthclaim.YOUR KEY QUESTIONS ANSWERED• How much is the heart health food and drinks market worth?
    • • How does heart health compare to other therapeutic areas in terms of new productdevelopment?• Which categories are most commonly used for heart health-orientated products?• Which companies are leading the way in terms of innovation in heart health ingredientdevelopment?• How will regulatory changes affect this market?Table Of ContentsAbout Business InsightsDisclaimerEXECUTIVE SUMMARYMarket dynamicsNew product developmentsClinical trials and patents landscapeRegulatory landscape in EuropeIntroductionWhat is this report about?Report methodologyReport structureHeart health food and drinks definedCholesterol reducing ingredientsCirculatory health promoting ingredientsAntihypertensive ingredientsAntioxidant ingredientsMarket dynamicsSummaryIntroductionCardiovascular diseaseHypertensionDyslipidemiaPreventative healthcareMarket overviewMarket size by ingredientMarket size by regionMarket size by food and drinks categoryNew product developmentsSummaryIntroductionNew product development by product categoryBakery and cerealsBeveragesDairy productsOils and fatsNew product development by regionCase study: Smart BalanceCompany overviewProducts overview
    • Growth strategiesSales and distributionMarketingManufacturingCompetitionIntellectual propertyResearch and developmentClinical trials and patents landscapeSummaryIntroductionClinical trials analysis by heart health ingredientsClinical trials analysis by time periodClinical trials analysis by regionPatents landscape for heart health ingredientsPatents analysis by ingredientPatents analysis by time periodPatents analysis by regionPatent analysis by companyRegulatory landscape in EuropeSummaryIntroductionEuropean food lawThe Nutrition and Health Claims RegulationAuthorized heart health claimsFuture health claimsSet for rejectionConclusionsConclusionsIntroductionA shift to targeted functional foods(Untitled sub-section)The future of heart health by regionFuture trends in the heart health food and drinks arenaFuture heart health ingredientsRegulatory outlookLIST OF TABLESTable: Estimated prevalence of hypertension across the seven major markets, 2010Table: Estimated prevalence of dyslipidemia across the seven major markets, 2010Table: Value of the functional drinks market across the seven major markets ($bn), 2010–14Table: Heart health food and drinks market value ($m) in the seven major markets, 2009–15Table: Heart health food and drinks market by ingredients ($m) in the seven majormarkets, 2009–15Table: Value of the heart health food and drinks market ($m) across the seven majormarkets, 2009–15Table: Market size by heart health food and drinks category ($m), 2009–15Table: Patents activity related to heart health ingredients, 2007–10Table: DSMs IP portfolio, by composition, formulation, and disease
    • Table: Vitamins and minerals positively evaluated by EFSA for heart health claimsTable: Other substances positively evaluated by EFSA for heart health related claimsTable: Top five product tags on heart health products launched in 2010LIST OF FIGURESFigure: Cardiovascular disease etiologyFigure: The role of food and pharmaceuticals in the healthcare continuumFigure: Prevention of heart disease through the use of heart health ingredientsFigure: Target areas for functional food and drinks launches (%), 2008–10Figure: Heart health food and drinks market value ($m) in the seven major markets,2009–15Figure: Share of heart health food and drinks market by ingredients (%), 2009–15Figure: Heart health food and drinks market by product category ($m), 2009–15Figure: Therapeutic areas targeted by new functional food and drinks launched during2008–10 (%)Figure: New product development in heart health food and drinks market by key productcategories (%), 2008–10Figure: Kelloggs Smart Start breakfast cereals in "toasted oat" and "original antioxidants"varietiesFigure: Arnold Products Sandwich Thins Naturals pre-sliced bread rollsFigure: Zolas Acai Daily Wellness Shot containing daily required antioxidantsFigure: Bolthouse Farms Heart Healthy Pear Merlot apple juice blend with Barliv barleybetafiberFigure: Zymes LLC s OmegaChill Heart and Mind Health Super WaterFigure: Smart Balances HeartRight fat free milkFigure: Unilevers Promise buttery spreadFigure: Winona foods line of heart-healthy oilsFigure: Criscos Puritan canola oil with omega-3 DHAFigure: Share of new product development in heart health food and drinks by region (%),2008 and 2010Figure: Smart Balances range of productsFigure: Clinical trials landscape related to heart health ingredients, 2007–10Figure: Changes in the clinical trial landscape, 2007–10Figure: Ongoing clinical trials related to heart health ingredients, by region, December2010Figure: Patents landscape related to heart health ingredients, 2007–10Figure: Changes in the patents landscape, 2007–10Figure: Number of patents related to heart health ingredients filed, by region, 2007–10Figure: Top 15 companies publishing patents for digestive ingredients, 2007–10Figure: A shift to targeted functional food and drinksFigure: Healthy aging – maintaining functional capacity over lifetimeFigure: Growth by age group (% of total country population), 2000–20Figure: Symbols on food and drinks authenticating heart health benefitsFigure: Comparative analysis of clinical trials and patents landscape, 2007–10About Us:ReportsnReports is an online library of over 100,000+ market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online and
    • offline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: http://twitter.com/marketsreportsOur Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689Contact:Mr.Priyank7557 Rambler road,Suite727,Dallas,TX75231Tel: + 1 888 391 5441E-mail: sales@reportsandreports.comhttp://www.reportsnreports.comVisit our Market Research Blog