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Legal Blogging: How to Educate and Attract New Clients
 

Legal Blogging: How to Educate and Attract New Clients

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    Legal Blogging: How to Educate and Attract New Clients Legal Blogging: How to Educate and Attract New Clients Presentation Transcript

    • Legal Blogging
      How to Educate and Attract New Clients
      A Conversation with Grant Griffiths
    • To Blog . . .
      --build trust & reputation
      --educate your audience
      --answer their questions
      --generate business
    • Or Not to Blog
      Professional Service Firms
      --don’t want to admit they must market at all
      --reluctant to try something new
      --don’t want to give away anything free
    • Talk With Your Audience
    • Focus on Your Target Market
      What is your legal practice area?
      What segment of the market do you want to serve?
      What information do they need to do their jobs?
    • Good Content – Exchange Information
      Clients Have Questions
      Answer Them
      Where do I go?
      What do I do?
      What are the rules?
      In person & Online
      Give information
      Provide Solutions
      Help them through process
      Same questions are online
    • Manage Your Blogging Time
      • Record you blogging content ideas in one place
      • Dedicate blogging time on your calendar
      • Create Editorial Calendar to schedule posts
      • Use an offline blog client (blogjet.com, ecto.com)
    • Use Social Media
      • Choose your favorite channels
      • Become a source of information on those channels
      • Follow FLEE
      • Find your conversations
      • Listen to those conversations
      • Engage in the conversations
      • Encourage your audience