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Legal Blogging: How to Educate and Attract New Clients
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Legal Blogging: How to Educate and Attract New Clients

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Transcript

  • 1. Legal Blogging
    How to Educate and Attract New Clients
    A Conversation with Grant Griffiths
  • 2. To Blog . . .
    --build trust & reputation
    --educate your audience
    --answer their questions
    --generate business
  • 3. Or Not to Blog
    Professional Service Firms
    --don’t want to admit they must market at all
    --reluctant to try something new
    --don’t want to give away anything free
  • 4. Talk With Your Audience
  • 5. Focus on Your Target Market
    What is your legal practice area?
    What segment of the market do you want to serve?
    What information do they need to do their jobs?
  • 6. Good Content – Exchange Information
    Clients Have Questions
    Answer Them
    Where do I go?
    What do I do?
    What are the rules?
    In person & Online
    Give information
    Provide Solutions
    Help them through process
    Same questions are online
  • 7. Manage Your Blogging Time
    • Record you blogging content ideas in one place
    • 8. Dedicate blogging time on your calendar
    • 9. Create Editorial Calendar to schedule posts
    • 10. Use an offline blog client (blogjet.com, ecto.com)
  • 11. Use Social Media
    • Choose your favorite channels
    • 12. Become a source of information on those channels
    • 13. Follow FLEE
    • 14. Find your conversations
    • 15. Listen to those conversations
    • 16. Engage in the conversations
    • 17. Encourage your audience

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