LinkedIn Profile:  Getting the Perfect Profile Couldn't be Easier!
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LinkedIn Profile: Getting the Perfect Profile Couldn't be Easier!

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The steps it takes to optimize your LinkedIn Profile! The ultimate LinkedIn Makeover!

The steps it takes to optimize your LinkedIn Profile! The ultimate LinkedIn Makeover!

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LinkedIn Profile:  Getting the Perfect Profile Couldn't be Easier! LinkedIn Profile: Getting the Perfect Profile Couldn't be Easier! Presentation Transcript

  • LinkedInMAKEOVER
    Getting the perfect profile couldn’t be easier!
  • Headline
    Don’t use your position
    Come up with something catchy, creative
    Think in terms of benefits
    How do you help people?
    Ex.
    • Helping People Achieve their Dreams of Home Ownership
    • Helping Home Buyers Understand the Mechanics of their New Home
    • Rescuing Businesses in Crisis through Business Mentoring
    • Helping Business Owners Leverage Technology to Solve Urgent Business Issues
    • Building the Applications that Make your Business Life Easier
  • Public Profile
    Create a Vanity URL!
    Choose your name or as close to your name as you can get
    This way it’s easy to remember AND makes you easier to find when people are searching for YOU!
    Ex. http://www.linkedin.com/in/FirstNameLastName
  • Profile Picture
    Don’t be shy! Add a picture
    Make sure you look PROFESSIONAL!
    Maybe get it taken by a real photographer… that way it looks REAL GOOD!
    Say cheese and SMILE!
    A picture helps create a personal connection. People are more apt to look at a profile if it has a picture. Plus having a picture shows you are taking LinkedIn seriously.
  • Summary
    Do not copy and paste your resume!
    Introduce yourself to the reader
    Write like you are having a conversation with the person reading
    This isn’t that different from your 30 second “elevator speech”
    Sell yourself! What do you do and how does this HELP the person reading?
    Include a CLEAR CALL TO ACTION! Tell the person what you want them to do after reading your profile. Should they call you? Email you? Visit your Website?
  • Specialties
    Your Specialties are your KEYWORDS.
    If someone is searching for your expertise what keywords would they enter in a search?
    USE THOSE WORDS!
  • Experience
    I said it before, DO NOT COPY & PASTE YOUR RESUME!
    Include a short description of your company
    Summarize what you do and the VALUE you add
    Highlight one accomplishment that makes you proud
  • Education
    List your schools and degrees
    If you didn’t attend college/university, list any schools or classes you did attend or certifications you have earned.
    You don’t have to choose from the schools listed… be creative! School of Hard Knocks, have I got any takers?
  • Recommendations
    Write recommendations for people you know
    After you write a recommendation, ask the person to recommend you!
    You need at least 3 recommendations in order to achieve 100% completion of your profile.
  • Additional Information
    Websites
    Don’t select My Website or My Company’s Website from the droplist… Choose OTHER!
    Now you can create custom ANCHOR TEXT for your link!
    This is a great way to get some SEO-friendly back linking going to your Website.
    Use Keywords people would use if they were searching for your Website
  • Additional Information
    Interests
    Go ahead, enter your Interests…
    What do you love to do when you are away from work?
    Try to give the reader the impression that you are an interesting person with a life outside of work.
  • Additional Information
    Groups and Associations
    Join Groups and/or Create Groups
    Groups are a great way to show affiliation
    Also, it increases your ability to search and connect with people outside of your 1st and 2nd and 3rd degree connections.
  • Additional Information
    Honors and Awards
    Go ahead and brag about any career honors or awards!
    Toot your horn!
    You may want to skip any honors from childhood, we’re past that phase now.
  • Personal Information
    Enter your contact information!
    It’s okay! You won’t get abducted.
    This is how people will be able to get a hold of you! For good things…Like job or business opportunities!
  • Contact Settings
    List what you are interested in!
    I wouldn’t be too worried about listing Career Opportunities. It’s okay.
    Let people know how you want to be contacted.
    If you are best contacted via email, let them know!
  • LinkedIn-Makeover.com
    Do you need more help?
    Outsource the writing of your profile to: http://www.LinkedIn-Makeover.com
    Getting the perfect profile couldn’t be easier!