LinkedIn Profile: Getting the Perfect Profile Couldn't be Easier!

LinkedInMAKEOVER
Getting the perfect profile couldn’t be easier!

Headline
Don’t use your position
Come up with something catchy, creative
Think in terms of benefits
How do you help people?
Ex.
Helping People Achieve their Dreams of Home Ownership
Helping Home Buyers Understand the Mechanics of their New Home
Rescuing Businesses in Crisis through Business Mentoring
Helping Business Owners Leverage Technology to Solve Urgent Business Issues
Building the Applications that Make your Business Life Easier

Public Profile
Create a Vanity URL!
Choose your name or as close to your name as you can get
This way it’s easy to remember AND makes you easier to find when people are searching for YOU!
Ex. http://www.linkedin.com/in/FirstNameLastName

Profile Picture
Don’t be shy! Add a picture
Make sure you look PROFESSIONAL!
Maybe get it taken by a real photographer… that way it looks REAL GOOD!
Say cheese and SMILE!
A picture helps create a personal connection. People are more apt to look at a profile if it has a picture. Plus having a picture shows you are taking LinkedIn seriously.

Summary
Do not copy and paste your resume!
Introduce yourself to the reader
Write like you are having a conversation with the person reading
This isn’t that different from your 30 second “elevator speech”
Sell yourself! What do you do and how does this HELP the person reading?
Include a CLEAR CALL TO ACTION! Tell the person what you want them to do after reading your profile. Should they call you? Email you? Visit your Website?

Specialties
Your Specialties are your KEYWORDS.
If someone is searching for your expertise what keywords would they enter in a search?
USE THOSE WORDS!

Experience
I said it before, DO NOT COPY & PASTE YOUR RESUME!
Include a short description of your company
Summarize what you do and the VALUE you add
Highlight one accomplishment that makes you proud

Education
List your schools and degrees
If you didn’t attend college/university, list any schools or classes you did attend or certifications you have earned.
You don’t have to choose from the schools listed… be creative! School of Hard Knocks, have I got any takers?

Recommendations
Write recommendations for people you know
After you write a recommendation, ask the person to recommend you!
You need at least 3 recommendations in order to achieve 100% completion of your profile.

Additional Information
Websites
Don’t select My Website or My Company’s Website from the droplist… Choose OTHER!
Now you can create custom ANCHOR TEXT for your link!
This is a great way to get some SEO-friendly back linking going to your Website.
Use Keywords people would use if they were searching for your Website

Interests
Go ahead, enter your Interests…
What do you love to do when you are away from work?
Try to give the reader the impression that you are an interesting person with a life outside of work.

Groups and Associations
Join Groups and/or Create Groups
Groups are a great way to show affiliation
Also, it increases your ability to search and connect with people outside of your 1st and 2nd and 3rd degree connections.

Honors and Awards
Go ahead and brag about any career honors or awards!
Toot your horn!
You may want to skip any honors from childhood, we’re past that phase now.

Personal Information
Enter your contact information!
It’s okay! You won’t get abducted.
This is how people will be able to get a hold of you! For good things…Like job or business opportunities!

Contact Settings
List what you are interested in!
I wouldn’t be too worried about listing Career Opportunities. It’s okay.
Let people know how you want to be contacted.
If you are best contacted via email, let them know!

LinkedIn-Makeover.com
Do you need more help?
Outsource the writing of your profile to: http://www.LinkedIn-Makeover.com
Getting the perfect profile couldn’t be easier!

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LinkedIn Profile: Getting the Perfect Profile Couldn't be Easier!

by DonnaTechDesigns on Apr 17, 2010

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LinkedIn Profile: Getting the Perfect Profile Couldn’t be Easier! — Presentation Transcript