5 Tips to Crank Up Your Impact & Results on LinkedIn

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You undoubtedly have received invitations from business partners and associates to connect on LinkedIn. …

You undoubtedly have received invitations from business partners and associates to connect on LinkedIn.

And you took a couple hours out of your busy life and created a profile. Perhaps you even sent out some invitations to connect to people in your business network. And now you are asking yourself, “Is that all there is?”

Donna Serdula is here to tell you that there is so much more and this presentation will take you though the 5 steps to maximize your presence on LinkedIn so you can find business!

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  • LinkedIn is the world’s largest professional network with over 150 million members and growing rapidly.
  • LinkedIn gives you the keys to control your online identity. Have you Googled yourself lately? You never know what may come up. LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online.
  • In today’s professional world, people change jobs and locations constantly. By connecting on LinkedIn, your address book will never go out of date. Your contacts update their profiles, keeping you current with their latest jobs, projects and contact info. You’ll stay in closer contact with great tools to communicate and collaborate.
  • Sometimes your immediate circle can’t resolve a unique business challenge. Tools like Answers and Groups let you locate and interact with experts through trusted introductions. LinkedIn Search lets you explore the broader network by name, title, company, location, and other keywords that will help you find the knowledge you’re looking for.
  • Whether you’re looking for a career opportunity, winning new clients or building your professional reputation, LinkedIn connects you to jobs, sales leads and ideal business partners. With our powerful search engine, company research tools and a jobs board that shows who you know at listed companies, LinkedIn is the place to turn for new opportunities.
  • LinkedIn is comprised of professional “profiles”It is a DATABASEof professionalsfor professionals
  • You are inviting that person to be in your network of connectionsYou can see their status updates & LinkedIn activity and they see yoursAbility to see “shared” ConnectionsPotential access to 1st degree connectionsRequest and Receive Requests for IntroductionsGive and Receive Recommendations
  • Showcase your business with LinkedIn Company PagesCompany Pages allows you to bring your business to life on the LinkedIn platform.  It's the centralized location where millions of LinkedIn members can stay in the loop on your company news, products & services, business opportunities, and job openings. 
  • From one central hub, you can:Tell your company's storyHighlight your products and servicesShowcase your employment brand and career opportunitiesDrive word of mouth at scale Spread the wordEasily post status updates, stay top of mind with your followers, build up product/service recommendations, and promote career opportunities. Status updates allow you to engage directly with existing customers and prospects.  Spread the word about company news or offers, start a conversation around a hot topic in your industry, or share an interesting article or video.Customer recommendations provide an authentic endorsement of your products and services, making it easy for prospective customers to feel confident about doing business with you.Career opportunities can be showcased, along with spotlighted employees and a view into your company's culture. Develop meaningful engagementUse analytics to find out who’s visiting your page, who’s attracted to your company, and what visitors and followers are interested in learning about you. Use these insights to hone your messages, drive more traffic to your page, and create new leads & customers.
  • What will members see?A high-level overview of the business.Company posts on topics ranging from company announcements to product releases to industry news.Friends & colleagues who are connected to the business.Products and Services Here’s your chance to catch the eye of prospective customers by highlighting your products or services.What will members see?A showcase of products & services.Recommendations from trusted LinkedIn members.Connections to the members making the recommendations.Employee information Here you’ll see aggregated information about company employees, including job functions, educational background, and experience.

Transcript

  • 1. To Crank up your IMPACT & RESULTS onTIPS LinkedIn LinkedIn-Makeover.com
  • 2. By Donna SerdulaAuthor of LinkedIn Makeover:Professional Secrets to a POWERFUL LinkedIn Profile LinkedIn-Makeover.com
  • 3. What is LinkedIn?LinkedIn connects you to your trustedcontacts and helps you:• Exchange knowledge• Ideas• Opportunitieswith a broader network of professionalsLinkedIn strengthens and extends yournetwork LinkedIn-Makeover.com
  • 4. LinkedIn-Makeover.com
  • 5. 80% of companies use social media for recruitment 95% of these companies are using LinkedIn LinkedIn-Makeover.com
  • 6. LinkedIn-Makeover.com
  • 7. Professionals  Business to Business  Business to ConsumerJob SeekersSales ProfessionalsVendorsConsultantsRecruiters LinkedIn-Makeover.com
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  • 14. To Crank up your IMPACT & RESULTS on TIPS LinkedInGet Your Pen & Paper OUT NOW! LinkedIn-Makeover.com
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  • 19. LinkedIn-Makeover.com
  • 20. Family, Friends,Alumni, Old Colleagues,Employers, LIONS,Recruiters, Customers,Prospects, People YouMeet, Competitors…. LinkedIn-Makeover.com
  • 21. Keep Your Friends Close… & Your Enemies Closer
  • 22. Group Members1st 2 nd 3 rdDegree Degree Degree LinkedIn-Makeover.com
  • 23. LinkedIn-Makeover.com
  • 24. LinkedIn-Makeover.com
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  • 26. LinkedIn-Makeover.com
  • 27. Build Your NetworkConnect, Connect, ConnectUse Your NetworkSearch, Research, & Find Inside Connections LinkedIn-Makeover.com
  • 28. LinkedIn-Makeover.com !
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  • 30. Professionally Taken Attention Photograph Getting Headline Complete Experiences, Keyword Rich! Connections! Websites! Customized URLCompelling,Interesting Summary! Clear Call to Action & Contact Info LinkedIn-Makeover.com
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  • 34. FREE! When you sign up for my newsletterhttp://www.LinkedIn-Makeover.com LinkedIn-Makeover.com
  • 35. • Hire a professional photographer• Don’t Copy & Paste your Resume• Use your KEYWORDS• Include your CONTACT INFO http://www.linkedin-makeover.com/book/ LinkedIn-Makeover.com
  • 36. http://www.LinkedIn-Makeover.com/order-today LinkedIn-Makeover.com
  • 37. Only 7.95 a month!Pay $ome Money LinkedIn-Makeover.com
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  • 40. Status Updates: • Events • Updates • Articles LinkedIn-Makeover.com • Info
  • 41. POSTLISTEN Interact LinkedIn-Makeover.com
  • 42. LinkedIn-Makeover.com
  • 43. Create a Company Page LinkedIn-Makeover.com
  • 44. LinkedIn-Makeover.com
  • 45. It’s a centralized location wheremillions of LinkedIn members can go to stay in the loop on… LinkedIn-Makeover.com
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  • 48. http://www.LinkedIn-Makeover.com/ LinkedIn-Company-Page Have your LinkedIn Company Page OPTIMIZED LinkedIn-Makeover.com
  • 49. REVIEW1. Build & Use Your Network2. Optimize Your Profile3. Pay $ome Money4. SHARE Updates5. Create a Company Page LinkedIn-Makeover.com
  • 50. Connect with me! http://www.LinkedIn.com/in/toDonnaDownload My Headline Generator http://www.LinkedIn-Makeover.com FREE! When you sign up for my newsletter Work with me Get up on LinkedIn! http://www.LinkedIn-Makeover.com LinkedIn-Makeover.com