Infographics are a proven way to showcase your message, raise brand awareness and establish authority in your niche. But what makes a knockout infographic that gets more shares, drives traffic and attracts quality links from quality, relevant websites?
In this infographic we share proven tips for creating an infographic that gets results, by revealing 7 elements or “superpowers” that you need to consider across your infographic design, story and promotion – with all tips and strategies featured on an infographic for your reference.
Traditionally “visual” platforms like Pinterest, Instagram and Facebook are leading the way in this trend towards Visual Social Media, but it is no longer just those platforms that are integrating images into the mix. Even sites like LinkedIn and Twitter are embracing images.
There are 3 elements to a successful infographic that gets shared and drives traffic: Storyboarding, Design and Promotion
Each element is equally as important as the next. Without a story or message that is relevant to your ideal audience or “viewer”, your design will fall down.Without great design, your story is not effectively showcased…and it goes without saying that without strategic promotion of your infographic, it won’t be seen by the right audience. Each element is equally important. None of these elements stand alone, for instance:
Storyboarding happens early on when you are planning your infographic but it also happens throughout the design phase. Sometimes your message might seem great on paper, but when it is turned into visuals, you may need to tweak the wording, imagery, positioning or even overall message.
Design of an infographic takes into account your promotion phase as you are doing it. Consider who you will be reaching out to about your infographic? Are there brands or websites or industry influencers/leaders who you can reference in your infographic? Can you “feature” them with quotes, stats, industry case studies or source references? Everyone likes to be showcased in a positive way!
Put simply, from start to finish, your infographic will see the intertwining of Storyboarding, Design and Promotion.
In this infographic we showcase 7 elements or "superpowers" of an effective Infographic:
Please note: Not all elements are required for all infographics – this is merely a collection of elements or ideas that you can include. And remember that there are no rules with infographics. You are only limited by your creativity and the elements mentioned above.
Some infographics are “traditional” or data driven, others are summaries of blog posts, or more “how-to” in nature. One of our most shared infographics was a simple representation of a real-life Linkedin Profile.