Are you wondering how to create an online course your audience will fall in love with? You’re in the right place. This SlideShare is jampacked full of tips from 19 Experts about how to avoid the hidden pitfalls, and create an online course with the type of content that your audience will devour. We asked 19 Successful Course Creators to share their No 1 tip for identifying, creating and delivering the RIGHT kind of content for an online course. They share where to start, how to get results, and how to avoid the common pitfalls and mistakes that most course creators make. Follow these tips and you will be planning and creating the right kind of content that your audience will fall in LOVE with. It’s the kind of content that will have your audience saying “you've just mind”, and helps the become raving, referring fans that stay engaged in your onlne course.

1. HOW TO
CREATE AN
ONLINE
COURSE
Fall in Love with
your audience will

2. So, you're
ready to
share your
wisdom
with the
world,
right?
Soooo
much
wisdom

3. You've heard that the Online
Course Industry is huge.
So you decided ..

4. Let's create an
ONLINE
COURSE!

5. Let's create an
ONLINE
COURSE!
It can't be
that hard,
right?

6. wrong.

7. If you want to get
results...

8. If you
want your
audience to
fall in love
with your
course content ..

9. If you
want your
audience to
fall in love
with your
course content ..
you need more

10. You need what
this guy has.

11. The benefit of RESEARCH.
Which is a fancy way of saying
you get to learn from
the MISTAKES of others.

12. THE WRONG
planning, content or delivery
can lead to failure.
for your students
and Overwhelm

13. Gah!
overwhelm

14. Let's not do that for
your online course, ok?

15. We asked 19 Online Course
Creators to share
their No 1 Tip ...

16. ..for creating online courses
your audience will
fall in love with.

17. This is what they said.

18. Spend some quality time on your course outline.
I give myself 7 Days to work on it. The way you unveil
your content is a direct reflection of how quickly
people are going to be able to learn what you're
teaching them - and implement it.
1
Amy Porterfield
A Quality Outline

19. Michael Stelzner
When creating a
course, try to
actually understand
what your audience
is interested in
rather than creating
something you are
interested in. Put
those assumptions
TO THE TEST!
Work from Data,
2 NOT INTUITION

20. Ian Cleary
Help them avoid overwhelm
A big area I focus on is ensuring they don't suffer
overwhelm. We think that we have to provide so much
content but what people want is results. They don't
have time to go through massive amounts of content!
3

21. Kimberly Murphy
Actionable Lessons
After the right person to teach is selected we then work to
create the lessons in a way that is actionable, so our
students feel equipped with the tools and strategies
needed to do the thing they have always wanted to do.
4

22. Andrea Vahl
Amswer their Questions
Usually I
create courses
around the
things my
clients ask the
most about.
5

23. CLICK to get
the FULL GUIDE
(all the tips)
& CHEATSHEET
SHHHHHHHH
This is just a taste of the expert
tips. Read the blog post for the
extended mix + a cool
Clickable PDF CHEATSHEET
to Plan Your Content based on
5 Key Steps.

24. Download
the
CHEATSHEET
(and Amy's
Secret Sauce)
HERE
...and Amy Porterfield
gives a step-by-step
walkthrough to her
#No1 SECRET SAUCE
tip behind selling
$6million worth of
online courses!

25. It's on the
Cheatsheet too.
DOWNLOAD IT
HERE.
...and Amy Porterfield
gives a Step-by-Step
Walkthrough to her #No1
SECRET SAUCE tip
behind selling
$6million worth of
courses!
Meet Amy

26. Antrese Wood
Pick Up the Phone
I took it one step
further and called
them. Yes, I picked up
the phone and called
artists who might
benefit from the
course. I tested my
ideas and proved the
concepts worked
before I even
started building
the product. 6

27. Melonie Dodaro
Beginner Level
Just because you are
extremely familiar with the
subject matter does not mean
that they will be. If you are
going to make an assumption,
assume they are starting with
little to no knowledge.
7

28. Natalie SissonFans for LifeThe minute you understand their challenge, and can
write according to what they desire most, you will
have fans for life and loyal customers who love
whatever you produce!
8

29. Melissa Megginson
Help them succeed
If you can figure
out where the
disconnect is
between your
audience’s goals
and how they’re
getting there, you’ll
find the sweet spot
for course content
creation.
9

30. Viveka Von Rosen
Find out what they want
My content manager had this genius idea. He
suggested I ASK my tribe what they wanted.
Turns out the overwhelming majority did NOT want
The Complete Guide to LinkedIn. They wanted to
know how to find higher quality LinkedIn leads. Duh.
10

31. Rebekah Radice
Be the Catalyst
Focus all
of your
energy on
being the
CATALYST
to their
success.
11

32. Valerie Khoo
Digestible Learning
Make sure you structure
the course so that you
are creating digestible
learning modules
where people not only
feel that have fully
understood what
you’ve explained, but
have the confidence
to take action on what
they have learnt.
12

33. My participants love the daily videos I give them
throughout my Money Cleanse course. It helped them
feel supported and got to better understand who I
was, what I stood for, and how I could help them
as a living example of what I preach.
13
Caroline Makepeace
Put a lot of YOU
into the Course

34. Kylie Patchett
Your aim with
your course is
to help a client
transform or
move through
something
they either
cannot, or will
not, transform
themselves.
Help them transform
14

35. Phil Mershon
Use their language
Through surveys and Google search results,
find the exact words your customers and
target audience uses to describe the pain
point you plan to solve.
15

36. Start a Group
Create a private FB group so you can interact
with your customers and answer questions
and continue to give value and build trust
after they have purchased the course.
16
Sue B Zimmerman

37. Leave Your Ego
To create course
content your
audience falls in
love with you must
spend time with
them, get to know
their wants, needs,
and challenges,
then design toward
that reality.Leave
your ego at the
door and be open to
what your audience
truly needs to be
successful.
17
at the door
Dave Charest

38. Greg Smith
Gamify your Content
Break up your course into short digestible
lessons with quizzes for better engagement
and to ensure your students have
understood your content.
18

39. 19
Kim Garst
Listen
One of the best ways to identify problems is to LISTEN.
When you hear the same problem repeated over and
over, you have "the problem". When you have the
solution to someone’s problem, they will buy. In fact,
they will thank you for reading their mind!

40. That's 19! But let's stretch this...

42. Then you'll know the secrets
that
these
guys do.

43. So, go...make your fans fall in
love with your content.

44. PRODUCED BY
Design - Donna Moritz
Images by
&
CLICK to Read More
& Grab the CHEATSHEET

45. THE EXPERTS
Michael Stelzner - SocialMediaExaminer.com Sue B Zimmerman - SueBZimmerman.com
Natalie Sisson - SuitcaseEntrepreneur.com
Antrese Wood - SavvyPainter.com
Andrea Vahl - AndreaVahl.com
Ian Cleary - RazorSocial.com
Melissa Megginson - TailwindApp.com
Viveka Von Rosen - LinkedIntoBusiness.com
Amy Porterfield - AmyPorterfield.com
Kimberley Murphy - CreativeLive.com
Rebekah Radice - RebekahRadice.com
Valerie Khoo - WritersCentre.com.au
Caroline Makepeace - YTravelBlog.com
Kylie Patchett - KyliePatchett.com
Phil Mershon - SocialMediaExaminer.com
Melonie Dodaro - MelonieDodaro.com
Kim Garst - KimGarst.com
Dave Charest - ConstantContact.com
Greg Smith - Thinkific.com
Listen to
them!

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