>«<§

~. :-.
Visual Social Media is so hot right now. 
Every social media platform is embracing visual content
— even Linkedln and Twit...
Your story can be
significantly more powerful
if you're not the only

one telling it. 

Curate your fans‘ imagery
about yo...
Be authentic and provide value.  Create
content that educates your users -
they will become loyal followers and
genuinely ...
Visually tasty quotes and messages
are a great alternative to
photos.  They‘re'a wonderful way to
engage and inspire your ...
lnstagram videos often get fewer ‘likes’ than
a photo.  However.  being consistent with
style and quality.  I find that fo...
To really scale your visual content
gmarketing use a’ platform- such as
-Sh'u~ttleRoc| g<. com.  This will allow you

to c...
-'  visual content on

  I .   “; your. '»website but also make

is_u‘re_*it’S ‘0.r>ti‘fi~‘iizez; i‘i
so. it‘gets. shared....
The magic_ is in the mix - there are more
 visual mediums -than ever before to bring
your company's story to life.  Test d...
The images that we find work best on
Pinterest are those that tell the reader

exactly what they are going to get if they
...
When using social media I put my best
foot forward with every post by selecting
the most visually appealing scene.  shot a...
Understand how visuals play on each network.  What looks
(and plays) well on Pinterest are tall images whereas on
lnstagra...
Create a Visual First Impression!  On lnstagram.  a
few key words and emojis makes for an eye-
catching and clear introduc...
Instead of just guessing about
which content MIGHT get shares. 
do some research and find visual

content that has ALREADY...
When appropriate,  opt for images
that inspire sharing and delight -- whether
they be funny.  unexpected.  or even a littl...
Don't forget to add a call to
action.  You never want your fans or
followers to question what

action you want them to tak...
Ask yourself 2 questions when creating
images:  If I were to see this image in a
crowded stream/ feed-would Iunderstand

 ...
Pinall_'you‘r blog posts on Pinterest with a
735 x 1102 graphic and share with whatgl call the
"now and later technique". ...
When it comes to getting people to share on Facebook. 

I have one over-riding core strategy. .. relatable content.  I alw...
We want to share original,  fresh visual content
like we want to share a hot piece of gossip.  Be
in the minority that cre...
Don't make it about you.  make it about your
audience.  Storytelling to your fan base is great. 
but giving your audience ...
Zfla/ zz‘/ no/ '5 gflsafuzsuag

CLICK I-I ERE TO READ
THE FULL ARTICLE
| I CREATED BY I I DESIGNED IN I

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19 Visual Social Media Secrets from the Pros

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Is your brand telling visual stories? Are you empowering your fans to create and share visual content for you? Brands who create and curate visual content are seeing wider reach, more shares and traffic to their real or virtual doorstep.

We asked 19 Visual Social Media Experts for the secrets behind their success online using visual content. We rounded up some of the world's top thought leaders, developers, experts, designers, bloggers, Pinterest and Instagram Influencers and photographers and asked them to reveal their secrets.

The result? One awesome post and one seriously awesome SlideShare deck. They responded with insightful and innovative visual social media advice.This advice has helped to grow personal brands, bestselling books, the world's top blogs, Start-Up companies that are literally shaping the future of the visual web, and some of the world's largest Facebook, Pinterest, and Instagram communities. And it all happened organically, using their visual content secrets.

Here is what they said:

Be authentic and provide value. Create content that educates your users and helps them to improve their game - they will become loyal followers and genuinely engage with your content. It also helps you to become an expert in your field. - Melanie Perkins, Canva

It can be hard to create amazing photographic content all the time!

Visually tasty quotes and messages are a great alternative to photos. They’re a wonderful way to engage and inspire your audience, too. - Ben Wong

Instagram videos often get fewer 'likes' than a photo - not surprising, since you are asking for a 15 second commitment for someones attention, for something they don't really know what they'll be seeing. Paul Fleming

To really scale your visual content marketing use a platform such ShuttleRock.com. This will allow you to crowd source your visual content. - Jeff Bullas

The images that we find work best on Pinterest are those that tell the reader exactly what they are going to get if they click through from the image to our site.

We choose a beautiful and vibrant travel image that is related to the topic. We make sure that it is 600 x 900 pix - portrait images always stand out better. And then we overlay text on top that highlights the topic - Caz Makepeace, YTravel Blog

Don't make it about you, make it about your audience.
Storytelling to your fan base is great, but giving your audience a story to tell is even better and makes your stories spread further. Give them something that will made them look good. At Tourism Australia our Facebook posts are always highly visual with a very short caption.
They are purposely designed for our audience to share and expand on our stories.

Your story can be significantly more powerful if you're not the only one telling it. Curate your fans' imagery about your brand with your own to tell stories that combine multiple perspectives with authenticity - Apu Gupta Curalate

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19 Visual Social Media Secrets from the Pros

  1. 1. >«<§ ~. :-.
  2. 2. Visual Social Media is so hot right now. Every social media platform is embracing visual content — even Linkedln and Twitter. Brands who create and curate visual content are seeing wider reach. more shares and traffic to their real or virtual doorstep. Is your brand telling visual stories? Are you empowering your fans to create and share visual content for you? We asked 19 Visual Social Media Experts for their top Visual Content Tips. This is what they said. ..
  3. 3. Your story can be significantly more powerful if you're not the only one telling it. Curate your fans‘ imagery about your brand with your own to tell stories that combine multiple perspectives with authenticity. Apu Gupta CEO Curalate ‘' VI‘? 5:‘ @apugupta i i _ L
  4. 4. Be authentic and provide value. Create content that educates your users - they will become loyal followers and genuinely engage with your content. MELANIE PERKINS » CEO. CANVA @M»ELAN| ECANVA / "l"
  5. 5. Visually tasty quotes and messages are a great alternative to photos. They‘re'a wonderful way to engage and inspire your audience. BEN X/ ONG ‘ ' ‘S ‘ FOUNDER. X/ ORDSX/ AG & VIDEOHANCE @X/ ORDSX/ AGAPP
  6. 6. lnstagram videos often get fewer ‘likes’ than a photo. However. being consistent with style and quality. I find that followers want to watch videos I post — and they produce more discussions about the content. PAUL FLEMING TRAVEL & DESTINATION INSTAGRAMMER MOBILE VIDEOGRAPHER _ @LOVETH/ Y.X/ ALRUS I
  7. 7. To really scale your visual content gmarketing use a’ platform- such as -Sh'u~ttleRoc| g<. com. This will allow you to crowd source yourvisualcontent. JEFF BULLAS I SOCIAL MEDIA MARKIETING BLOGGER @JEFFBULLAS
  8. 8. -' visual content on I . “; your. '»website but also make is_u‘re_*it’S ‘0.r>ti‘fi~‘iizez; i‘i so. it‘gets. shared. ..'. . "For example. .enabli. ng‘- ' Twitter c‘ards. ,wilI . m;ea‘__ri' ‘your I imagery will be displayed as-p’art of the tweet which, will‘[ead. to a . better click through rate" Ian Cleary I I Razor Soéia‘l ‘ '@| anCIeary .
  9. 9. The magic_ is in the mix - there are more visual mediums -than ever before to bring your company's story to life. Test different ' mediums toj'see. what resonates the most ' ~>'<7i_t, I:i“your‘targ'et audience. ,1! ‘ . . JESSICALGIOGLIO I SOCIAL MEDIA STRATEGIST .2 . _ . ’—. /-U’THOR0f TI%E'ti? ‘owER_oF VISUAL STORYTELLING . _ ' @SAV‘/ YBOSTONIAN I . ' . . . ‘.0 . ,
  10. 10. The images that we find work best on Pinterest are those that tell the reader exactly what they are going to get if they click through from the image to our site. CAZ & CRAIG MAKEPEACE CO-FOUNDERS OF YTRAVEL BLOG @YTRAVELBLOG
  11. 11. When using social media I put my best foot forward with every post by selecting the most visually appealing scene. shot as well as I can. and edited in the best way possible. I want every post to be strong. LAUREN BATH PROFESSIONAL INSTAGRAMMER & PHOTOGRAPHER IMAGE B_Y LAUREN BATH L@_I__AURENEPBATH h- V- -/ A
  12. 12. Understand how visuals play on each network. What looks (and plays) well on Pinterest are tall images whereas on lnstagram you're only allowed square images. Create 3 templates for your social content — Landscape (horizontal). Portrait (vertical) and Square. Then when you create a piece of content, format it in all three versions and share on the )appropriate networks. I " Dustin Stout Founder, Dustin. tv ‘ @DustinX/ Stout K . —'-K v {A .3 '
  13. 13. Create a Visual First Impression! On lnstagram. a few key words and emojis makes for an eye- catching and clear introduction. Even when restricted tojust 150 characters you can display a bio that leaves a well depicted impression. SUE ZIMMERMAN I INSTAGRAM EXPERT @SUEBZIMMERMAN
  14. 14. Instead of just guessing about which content MIGHT get shares. do some research and find visual content that has ALREADY gotten shares -— content that has already proven itself. Then replicate. repurpose and improve that content with your own branding. _ I, " " I Joshua Parkinson ‘ v ' ' " . Founder. PostPlanner ' 9 ~’ : @PostPlanner , ' _g
  15. 15. When appropriate, opt for images that inspire sharing and delight -- whether they be funny. unexpected. or even a little off color. In the en l’t%ese are the images people remembe tell friends about. EY _ . v-' ¥. “~-. / /.f. ;. It . I r / g E If If ’i- , I I I I 5 , _ . .. . 1-’ .9; 1 7‘*-’~? 7*? " 5» _; .:-_. ’~'/ $2’/ ~’. C.-*~‘>-c’ ‘, >-2’ “= :~" ‘*5’ ‘‘‘: ;~ "? :’~ 3-. " ; , _z‘. ~/ , -:17 31:»; 5;. -. Ali? ‘ aL. _»‘ Q‘ 1:’ 17;? ~*}'~. -"-«- *4 : '*''/ '_ ; ___'A-__’: ~—"’ , . y ‘ _, X — V’-, 5., /.'. 1"’ / /1) kg‘ / / V, / / ./ ’‘ v : ~» ~ / /’ "' / ‘-5,, ’ — -.1. x’ ' —= ‘ C‘ ‘ ‘
  16. 16. Don't forget to add a call to action. You never want your fans or followers to question what action you want them to take next. REBEKAH RADICE, DIGITAL MARKETING STRATEGIST @REBEKAHRADICE
  17. 17. Ask yourself 2 questions when creating images: If I were to see this image in a crowded stream/ feed-would Iunderstand -at the i«m. aggefiS§trhessagge? And. would I want . _. 3 1:: * l; toycllIcR= onrrit o_r, Ishrare it? ’ ” cVNtHIA§/ §NcH oH, so PII'ITERE"STING _ - I" @osPINrEI3_Es; T.INc ’ ‘A
  18. 18. Pinall_'you‘r blog posts on Pinterest with a 735 x 1102 graphic and share with whatgl call the "now and later technique". use the call to action "read this now. and pin it for later" with a link to I the blog post and another to your Pinterest pin. PEG FITZPATRICK HEAD OF SOCIAL STRATEGY CANVA @PEGI_-'ITZPATRICK
  19. 19. When it comes to getting people to share on Facebook. I have one over-riding core strategy. .. relatable content. I always try to create content that people can relate to or that they can find useful in some way; whether it is inspiration. humor or even business or social media tips. Kim Garst I CEO. Boom Social with Kim Garst @KimGarst
  20. 20. We want to share original, fresh visual content like we want to share a hot piece of gossip. Be in the minority that creates original images to be shared by the majority. and you'll get reach and engagement on any social platform. DONNA MORITZ. VISUAL SOCIAL MEDIA STRATEGIST @SOCIALLYSORTED
  21. 21. Don't make it about you. make it about your audience. Storytelling to your fan base is great. but giving your audience a story to tell is even better and makes your stories spread further. JESSE DESJARDINS HEAD OF socIAL MEDIA AT TOURISM AUSTRALIA r. >@JI: ssEDEE L I .
  22. 22. Zfla/ zz‘/ no/ '5 gflsafuzsuag CLICK I-I ERE TO READ THE FULL ARTICLE
  23. 23. | I CREATED BY I I DESIGNED IN I :1’ I I. A . ‘ ' I’ _ "-.7 g _/ ‘ ‘*: ‘ f ‘ mg J‘; .
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