Is your brand telling visual stories? Are you empowering your fans to create and share visual content for you? Brands who create and curate visual content are seeing wider reach, more shares and traffic to their real or virtual doorstep.
We asked 19 Visual Social Media Experts for the secrets behind their success online using visual content. We rounded up some of the world's top thought leaders, developers, experts, designers, bloggers, Pinterest and Instagram Influencers and photographers and asked them to reveal their secrets.
The result? One awesome post and one seriously awesome SlideShare deck. They responded with insightful and innovative visual social media advice.This advice has helped to grow personal brands, bestselling books, the world's top blogs, Start-Up companies that are literally shaping the future of the visual web, and some of the world's largest Facebook, Pinterest, and Instagram communities. And it all happened organically, using their visual content secrets.
Here is what they said:
Be authentic and provide value. Create content that educates your users and helps them to improve their game - they will become loyal followers and genuinely engage with your content. It also helps you to become an expert in your field. - Melanie Perkins, Canva
It can be hard to create amazing photographic content all the time!
Visually tasty quotes and messages are a great alternative to photos. They’re a wonderful way to engage and inspire your audience, too. - Ben Wong
Instagram videos often get fewer 'likes' than a photo - not surprising, since you are asking for a 15 second commitment for someones attention, for something they don't really know what they'll be seeing. Paul Fleming
To really scale your visual content marketing use a platform such ShuttleRock.com. This will allow you to crowd source your visual content. - Jeff Bullas
The images that we find work best on Pinterest are those that tell the reader exactly what they are going to get if they click through from the image to our site.
We choose a beautiful and vibrant travel image that is related to the topic. We make sure that it is 600 x 900 pix - portrait images always stand out better. And then we overlay text on top that highlights the topic - Caz Makepeace, YTravel Blog
Don't make it about you, make it about your audience.
Storytelling to your fan base is great, but giving your audience a story to tell is even better and makes your stories spread further. Give them something that will made them look good. At Tourism Australia our Facebook posts are always highly visual with a very short caption.
They are purposely designed for our audience to share and expand on our stories.
Your story can be significantly more powerful if you're not the only one telling it. Curate your fans' imagery about your brand with your own to tell stories that combine multiple perspectives with authenticity - Apu Gupta Curalate