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Information architecture (intro)

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Introduction to some core IA concepts - information behaviours, classification schemes, designing and testing IA, labelling. …

Introduction to some core IA concepts - information behaviours, classification schemes, designing and testing IA, labelling.

Answers to questions asked during the seminar will be at http://practical-ia.com/

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  • 1. InformationarchitectureDonna Spencer - Maadmob (@maadonna)
  • 2. About me• User experience freelancer – information architecture, interaction design, content strategy • Far too long (10+ years)• Run UX Australia (Sydney, late August 2011)• @maadonna !"#$%&#()*+ ,-%.%-#/.0%*#0".% 7%2#"1(1"8%*9/$0%.% 123%4#%.50%-06+ /)4#:"()%"#15/.01.9#0+
  • 3. Topics covered• Information-seeking behaviours • How people look for info & what they do with it• Classification schemes • Ways to organise information & when they work• Processes • How to determine the best IA• Labelling• Testing IA• I’ll answer questions at the end (ask them at any time in the ‘questions’ window)
  • 4. Information-seeking behaviours
  • 5. Browse or search• People say that an individual either browses or searches• Not true - depends on what they need to do
  • 6. Finding known items• Know what you want• Have words to describe it• Fairly good idea of where to start• Know there is an answer• Know when you see the answer
  • 7. imdb.com
  • 8. Exploring• Have some idea of what you want to know• May not know how to articulate it/ terminology• May not know where to start• May never end
  • 9. Refine and narrow• Large set of items• Some criteria that matters• Narrow down to those of interest
  • 10. topgear.co.uk
  • 11. Comparing• Often follows from narrowing/refining• See items side-by-side to compare them
  • 12. topgear.co.uk
  • 13. Getting a broad idea• Sometimes people just need to know the basics• Don’t need the detail
  • 14. en.wikipedia.org/wiki/pixies
  • 15. Discovering unknown• Things you didn’t know were there, but you find yourself interested in
  • 16. youtube.com
  • 17. Keeping up to date• Don’t need an answer, but need to keep an eye on things
  • 18. google.com/analytics
  • 19. Refinding• Finding something you’ve seen before• Don’t underestimate the importance of this
  • 20. yogajournal.com
  • 21. amazon.com
  • 22. Information behaviours• In your projects, think about what people need to do• Then figure out how to design for it
  • 23. Classification schemes
  • 24. Organisation schemes• For any set of content, there are many ways we could organise it – many different schemes• Some of the most common: • Subject/topic • Geography • Task • Audience • Mixed
  • 25. Subject/topic
  • 26. choice.com.au
  • 27. alistapart.com/topics/
  • 28. Geography
  • 29. lonelyplanet.com
  • 30. last.fm
  • 31. Task
  • 32. paypal.com
  • 33. Audience
  • 34. monash.edu.au
  • 35. dell.com
  • 36. chi2010.org
  • 37. Mixed
  • 38. ato.gov.au
  • 39. Designing and testing IA
  • 40. Designing IA• Process of synthesis - user research, business goals, content• Draft top level groupings/attributes • Just make something up!• Check it • See if it suits the content • See if it will suit the users• Revise it• Stop when it feels right• Start discussing it with people
  • 41. Tips• How many content groups?• Think about navigation, but put it aside• If stakeholders hate it...• Team or individual• Don’t do it in front of a computer• Make notes about rationale• Sequencing
  • 42. Great labels• Are dull!• Call things by their correct name• Are consistently used• Use terms the audience uses• Are as clear as possible
  • 43. yogajournal.com
  • 44. 3am.co.uk
  • 45. Testing IA• Just tests concepts and labels• Still will need to test navigation/pages• Need • Draft IA • Scenarios • Participants
  • 46. optimalworkshop.com
  • 47. plainframe.com
  • 48. Questions(if there are more than I can answer, I’ll answer some at http://practical-ia.com/)
  • 49. And a plug... Find out more in my full dayworkshop. 31 March, IA Summit, Denver (Colorado) http://2011.iasummit.org/
  • 50. Thanks • http://maadmob.com.au/ • +61 409-778-693 • donna@maadmob.net • Twitter etc: maadonna