Information architecture (intro)
Upcoming SlideShare
Loading in...5

Information architecture (intro)



Introduction to some core IA concepts - information behaviours, classification schemes, designing and testing IA, labelling....

Introduction to some core IA concepts - information behaviours, classification schemes, designing and testing IA, labelling.

Answers to questions asked during the seminar will be at



Total Views
Views on SlideShare
Embed Views



7 Embeds 574 418 64 49 38 2 2 1



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Information architecture (intro) Information architecture (intro) Presentation Transcript

  • InformationarchitectureDonna Spencer - Maadmob (@maadonna)
  • About me• User experience freelancer – information architecture, interaction design, content strategy • Far too long (10+ years)• Run UX Australia (Sydney, late August 2011)• @maadonna !"#$%&#()*+ ,-%.%-#/.0%*#0".% 7%2#"1(1"8%*9/$0%.% 123%4#%.50%-06+ /)4#:"()%"#15/.01.9#0+
  • Topics covered• Information-seeking behaviours • How people look for info & what they do with it• Classification schemes • Ways to organise information & when they work• Processes • How to determine the best IA• Labelling• Testing IA• I’ll answer questions at the end (ask them at any time in the ‘questions’ window) View slide
  • Information-seeking behaviours View slide
  • Browse or search• People say that an individual either browses or searches• Not true - depends on what they need to do
  • Finding known items• Know what you want• Have words to describe it• Fairly good idea of where to start• Know there is an answer• Know when you see the answer
  • Exploring• Have some idea of what you want to know• May not know how to articulate it/ terminology• May not know where to start• May never end
  • Refine and narrow• Large set of items• Some criteria that matters• Narrow down to those of interest
  • Comparing• Often follows from narrowing/refining• See items side-by-side to compare them
  • Getting a broad idea• Sometimes people just need to know the basics• Don’t need the detail
  • Discovering unknown• Things you didn’t know were there, but you find yourself interested in
  • Keeping up to date• Don’t need an answer, but need to keep an eye on things
  • Refinding• Finding something you’ve seen before• Don’t underestimate the importance of this
  • Information behaviours• In your projects, think about what people need to do• Then figure out how to design for it
  • Classification schemes
  • Organisation schemes• For any set of content, there are many ways we could organise it – many different schemes• Some of the most common: • Subject/topic • Geography • Task • Audience • Mixed
  • Subject/topic
  • Geography
  • Task
  • Audience
  • Mixed
  • Designing and testing IA
  • Designing IA• Process of synthesis - user research, business goals, content• Draft top level groupings/attributes • Just make something up!• Check it • See if it suits the content • See if it will suit the users• Revise it• Stop when it feels right• Start discussing it with people
  • Tips• How many content groups?• Think about navigation, but put it aside• If stakeholders hate it...• Team or individual• Don’t do it in front of a computer• Make notes about rationale• Sequencing
  • Great labels• Are dull!• Call things by their correct name• Are consistently used• Use terms the audience uses• Are as clear as possible
  • Testing IA• Just tests concepts and labels• Still will need to test navigation/pages• Need • Draft IA • Scenarios • Participants
  • Questions(if there are more than I can answer, I’ll answer some at
  • And a plug... Find out more in my full dayworkshop. 31 March, IA Summit, Denver (Colorado)
  • Thanks • • +61 409-778-693 • • Twitter etc: maadonna