Your SlideShare is downloading. ×
0
InformationarchitectureDonna Spencer - Maadmob     (@maadonna)
About me• User experience freelancer – information  architecture, interaction design, content  strategy • Far too long (10...
Topics covered• Information-seeking behaviours • How people look for info & what they do with it• Classification schemes • ...
Information-seeking behaviours
Browse or search• People say that an individual either browses  or searches• Not true - depends on what they need to do
Finding known items•   Know what you want•   Have words to describe it•   Fairly good idea of where to start•   Know there...
imdb.com
Exploring• Have some idea of what you want to know• May not know how to articulate it/  terminology• May not know where to...
Refine and narrow• Large set of items• Some criteria that matters• Narrow down to those of interest
topgear.co.uk
Comparing• Often follows from narrowing/refining• See items side-by-side to compare them
topgear.co.uk
Getting a broad idea• Sometimes people just need to know the  basics• Don’t need the detail
en.wikipedia.org/wiki/pixies
Discovering unknown• Things you didn’t know were there, but you  find yourself interested in
youtube.com
Keeping up to date• Don’t need an answer, but need to keep an  eye on things
google.com/analytics
Refinding• Finding something you’ve seen before• Don’t underestimate the importance of this
yogajournal.com
amazon.com
Information behaviours• In your projects, think about what people  need to do• Then figure out how to design for it
Classification  schemes
Organisation schemes• For any set of content, there are many ways  we could organise it – many different  schemes• Some of ...
Subject/topic
choice.com.au
alistapart.com/topics/
Geography
lonelyplanet.com
last.fm
Task
paypal.com
Audience
monash.edu.au
dell.com
chi2010.org
Mixed
ato.gov.au
Designing and  testing IA
Designing IA• Process of synthesis - user research, business  goals, content• Draft top level groupings/attributes • Just ...
Tips•   How many content groups?•   Think about navigation, but put it aside•   If stakeholders hate it...•   Team or indi...
Great labels•   Are dull!•   Call things by their correct name•   Are consistently used•   Use terms the audience uses•   ...
yogajournal.com
3am.co.uk
Testing IA• Just tests concepts and labels• Still will need to test navigation/pages• Need • Draft IA • Scenarios • Partic...
optimalworkshop.com
plainframe.com
Questions(if there are more than I can answer, I’ll answer some at   http://practical-ia.com/)
And a plug... Find out more in my full dayworkshop. 31 March, IA Summit,      Denver (Colorado)  http://2011.iasummit.org/
Thanks         •   http://maadmob.com.au/         •   +61 409-778-693         •   donna@maadmob.net         •   Twitter et...
Information architecture (intro)
Information architecture (intro)
Information architecture (intro)
Information architecture (intro)
Information architecture (intro)
Upcoming SlideShare
Loading in...5
×

Information architecture (intro)

4,512

Published on

Introduction to some core IA concepts - information behaviours, classification schemes, designing and testing IA, labelling.

Answers to questions asked during the seminar will be at http://practical-ia.com/

Published in: Technology
1 Comment
19 Likes
Statistics
Notes
No Downloads
Views
Total Views
4,512
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
112
Comments
1
Likes
19
Embeds 0
No embeds

No notes for slide

Transcript of "Information architecture (intro)"

  1. 1. InformationarchitectureDonna Spencer - Maadmob (@maadonna)
  2. 2. About me• User experience freelancer – information architecture, interaction design, content strategy • Far too long (10+ years)• Run UX Australia (Sydney, late August 2011)• @maadonna !"#$%&#()*+ ,-%.%-#/.0%*#0".% 7%2#"1(1"8%*9/$0%.% 123%4#%.50%-06+ /)4#:"()%"#15/.01.9#0+
  3. 3. Topics covered• Information-seeking behaviours • How people look for info & what they do with it• Classification schemes • Ways to organise information & when they work• Processes • How to determine the best IA• Labelling• Testing IA• I’ll answer questions at the end (ask them at any time in the ‘questions’ window)
  4. 4. Information-seeking behaviours
  5. 5. Browse or search• People say that an individual either browses or searches• Not true - depends on what they need to do
  6. 6. Finding known items• Know what you want• Have words to describe it• Fairly good idea of where to start• Know there is an answer• Know when you see the answer
  7. 7. imdb.com
  8. 8. Exploring• Have some idea of what you want to know• May not know how to articulate it/ terminology• May not know where to start• May never end
  9. 9. Refine and narrow• Large set of items• Some criteria that matters• Narrow down to those of interest
  10. 10. topgear.co.uk
  11. 11. Comparing• Often follows from narrowing/refining• See items side-by-side to compare them
  12. 12. topgear.co.uk
  13. 13. Getting a broad idea• Sometimes people just need to know the basics• Don’t need the detail
  14. 14. en.wikipedia.org/wiki/pixies
  15. 15. Discovering unknown• Things you didn’t know were there, but you find yourself interested in
  16. 16. youtube.com
  17. 17. Keeping up to date• Don’t need an answer, but need to keep an eye on things
  18. 18. google.com/analytics
  19. 19. Refinding• Finding something you’ve seen before• Don’t underestimate the importance of this
  20. 20. yogajournal.com
  21. 21. amazon.com
  22. 22. Information behaviours• In your projects, think about what people need to do• Then figure out how to design for it
  23. 23. Classification schemes
  24. 24. Organisation schemes• For any set of content, there are many ways we could organise it – many different schemes• Some of the most common: • Subject/topic • Geography • Task • Audience • Mixed
  25. 25. Subject/topic
  26. 26. choice.com.au
  27. 27. alistapart.com/topics/
  28. 28. Geography
  29. 29. lonelyplanet.com
  30. 30. last.fm
  31. 31. Task
  32. 32. paypal.com
  33. 33. Audience
  34. 34. monash.edu.au
  35. 35. dell.com
  36. 36. chi2010.org
  37. 37. Mixed
  38. 38. ato.gov.au
  39. 39. Designing and testing IA
  40. 40. Designing IA• Process of synthesis - user research, business goals, content• Draft top level groupings/attributes • Just make something up!• Check it • See if it suits the content • See if it will suit the users• Revise it• Stop when it feels right• Start discussing it with people
  41. 41. Tips• How many content groups?• Think about navigation, but put it aside• If stakeholders hate it...• Team or individual• Don’t do it in front of a computer• Make notes about rationale• Sequencing
  42. 42. Great labels• Are dull!• Call things by their correct name• Are consistently used• Use terms the audience uses• Are as clear as possible
  43. 43. yogajournal.com
  44. 44. 3am.co.uk
  45. 45. Testing IA• Just tests concepts and labels• Still will need to test navigation/pages• Need • Draft IA • Scenarios • Participants
  46. 46. optimalworkshop.com
  47. 47. plainframe.com
  48. 48. Questions(if there are more than I can answer, I’ll answer some at http://practical-ia.com/)
  49. 49. And a plug... Find out more in my full dayworkshop. 31 March, IA Summit, Denver (Colorado) http://2011.iasummit.org/
  50. 50. Thanks • http://maadmob.com.au/ • +61 409-778-693 • donna@maadmob.net • Twitter etc: maadonna
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×