Donna Newman’s Photography Class: Best ideas to launch and grow a new business using Facebook and Twitter

  • 772 views
Uploaded on

Taught on the campus of Scottsdale Community College, AZ, Donna Newman teaches college photographers and graphic artists how to launch and grow a thriving business using Facebook and Twitter. …

Taught on the campus of Scottsdale Community College, AZ, Donna Newman teaches college photographers and graphic artists how to launch and grow a thriving business using Facebook and Twitter. Step-by-step from concept to mechanics, Donna introduced students to a social media marketing model for their business launch in 2012. They gained tactics and stamina to build and thrive!

Photography Professor David Lloyd raves: "You are a very gifted speaker, Donna. I was equally inspired when I watched your video, addressing my Photography Class, as compared to seeing it LIVE. See it for yourself: http://youtu.be/AgY9H5vWzBU ."

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
772
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Over 21 Tactics to JumpStart your Photography Business using Facebook & Twitter Help me LAUNCH you!
  • 2.
    • Pre-Launch:
    • “ I” Assessment
      • What identifies me?
      • What interests me?
      • What inspires me?
  • 3.
    • Pre-Launch:
    • Niche
      • “ Play to your strengths!”
      • Murphy Lee: “ Wat Da Hook Gon Be? ”
      • Weddings, Children’s portraits, sports, cinematography, travel? …
  • 4. Facebook: 800+ million users
  • 5. 2. Facebook: Profile vs. Fan Page
    • # of friends (fans)
      • 5,000 vs. unlimited
  • 6. 2. Facebook: Profile vs. Fan Page
    • # of friends (fans)
      • 5,000 vs. unlimited
    • Search-engine indexed
      • Private vs. Public to Internet
  • 7. 2. Facebook: Profile vs. Fan Page
    • # of friends (fans)
      • 5,000 vs. unlimited
    • Search-engine indexed
      • Private vs. Public to Internet
    • Analytics
      • None vs. “Insights”
  • 8. 3. Facebook: Create a Business Page
    • http://www.facebook.com/pages/create.php
  • 9. 3. Facebook: Create a Business Page
    • http://www.facebook.com/pages/create.php
      • Keywords in title: Leah Fasten, Boston Commercial Photography
      • Keywords in title: Mira Terra Images Travel Photography & Services
      • Keywords in title: David Lloyd Photography
  • 10. 3. Facebook: Create a Business Page
    • http://www.facebook.com/pages/create.php
    • Create Free Sidebar
      • www.MySocialMediaAgency.com
  • 11.  
  • 12. 3. Facebook: Create a Business Page
    • http://www.facebook.com/pages/create.php
    • Create Free Sidebar
      • www.MySocialMediaAgency.com
    • Custom Landing Page
  • 13. Elan Photography Elan Photography
  • 14.  
  • 15.  
  • 16. 4. Facebook: Develop Content Strategy
    • Use 25 Super Effective Posts Ebook
    • Consistency = trust; 3-5/week
  • 17. Weekly Blog Posts on Wall
  • 18. 4. Facebook: Develop Content Strategy
    • 25 Super Effective Posts Ebook
    • Consistency boosts trust
    • Referral Biz
  • 19. Compliments & Biz on Wall
  • 20. 4. Facebook: Develop Content Strategy
    • 25 Super Effective Posts Ebook
    • Consistency boosts trust
    • Referral Biz
    • Get found on-line
  • 21. Get found on line = SEO
  • 22. 4. Facebook: Develop Content Strategy
    • 25 Super Effective Posts Ebook
    • Consistency boosts trust
    • Referral Biz
    • Get found on-line
    • Contests are FUN
  • 23. Sample Theme: Contest
  • 24. 5. Twitter: First Impression … your “handle”
    • Often First & Last Name
      • (e.g., @DavidLloydPhoto)
  • 25. 5. Twitter: First Impression … your “handle”
    • Often First & Last Name
      • (e.g., @DavidLloydPhoto)
    • Photo specialty or region
      • (e.g., @TexasStockPhotos or @WildlifePics)
  • 26. 5. Twitter: First Impression … Your Bio & Photo
  • 27. 6. Twitter: What the Heck to Say
    • 140 CH, Action Words, #hashtags
  • 28. 6. Twitter: What the Heck to Say
    • 140 CH, Action Words, #hashtags
    • Max Ur Impact w/10 tips for #Autumn Color #Photography”  http://j.mp/rllbaK @pronaturephotog
  • 29. 6. Twitter: What the Heck to Say
    • 140 CH, Action Words, #hashtags
    • 10 tips for #Autumn Color #Photography” to Max Ur Impact  http://j.mp/rllbaK @pronaturephotog
    • Tweet 12-5pm EST; 3-5x/day; learn what works best for your Community
  • 30. 6. Twitter: Show your Passion w Humor
  • 31. 6. Twitter: Follow Chase Jarvis
    • Promotes others w/ @mentions
  • 32. 6. Twitter: Follow Chase Jarvis
    • Promotes others w/ @mentions
    • Engages w/ Followers
  • 33. 6. Twitter: Follow Chase Jarvis
    • Promotes others w/ @mentions
    • Engages w/ Followers
    • Promotes himself - NON slimy way
  • 34. 7. Twitter: Search.twitter.com
    • Enter keywords
  • 35.
    • Jump into Tweets
    • Retweet, Direct Message, @Mention
    7. Twitter: Search.twitter.com
    • Enter keywords
  • 36.
    • Fan content boosts search engines
    • Fans become raving referrals
    • Fans are loyal and buy more
    Photography & Social Media: A Perfect Pair
    • Engages Fans in a “social” way
    • Increase Brand Awareness
  • 37. How can YOU make this stick?
    • “ I” assessment = looking in
  • 38.
    • What’s my niche? = looking out
    How can YOU make this stick?
    • “ I” assessment = looking in
  • 39.
    • What’s my niche? = looking out
    How can YOU make this stick?
    • “ I” assessment = looking in
    • www.Google.com/Alerts
  • 40.
    • What’s my niche?= looking out
    How can YOU make this stick?
    • “ I” assessment = looking in
    • www.Google.com/Alerts
    • FREE - SocialMention.com
  • 41.
    • What’s my niche?= looking out
    How can YOU make this stick?
    • “ I” assessment = looking in
    • www.Google.com/Alerts
    • FREE - SocialMention.com
    • Create a Daily System
  • 42.
    • What’s my niche?= looking out
    How can YOU make this stick?
    • “ I” assessment = looking in
    • www.Google.com/Alerts
    • FREE - SocialMention.com
    • Create a Daily System
    • OMG! – best compliment
    • for a Photographer
  • 43. Over 21 Tactics to JumpStart your Photography Business using Facebook & Twitter Help me LAUNCH you!