Over 21 Tactics to JumpStart your Photography Business using Facebook & Twitter Help me LAUNCH you!
<ul><li>Pre-Launch: </li></ul><ul><li>“ I” Assessment </li></ul><ul><ul><li>What identifies me? </li></ul></ul><ul><ul><li...
<ul><li>Pre-Launch: </li></ul><ul><li>Niche </li></ul><ul><ul><li>“ Play to your strengths!” </li></ul></ul><ul><ul><li>Mu...
Facebook: 800+ million users
2.  Facebook: Profile vs. Fan Page <ul><li># of friends (fans)  </li></ul><ul><ul><li>5,000 vs. unlimited </li></ul></ul>
2.  Facebook: Profile vs. Fan Page <ul><li># of friends (fans)  </li></ul><ul><ul><li>5,000 vs. unlimited </li></ul></ul><...
2.  Facebook: Profile vs. Fan Page <ul><li># of friends (fans)  </li></ul><ul><ul><li>5,000 vs. unlimited </li></ul></ul><...
3.  Facebook: Create a Business Page <ul><li>http://www.facebook.com/pages/create.php </li></ul>
3.  Facebook: Create a Business Page <ul><li>http://www.facebook.com/pages/create.php </li></ul><ul><ul><li>Keywords in ti...
3.  Facebook: Create a Business Page <ul><li>http://www.facebook.com/pages/create.php </li></ul><ul><li>Create Free Sideba...
 
3.  Facebook: Create a Business Page <ul><li>http://www.facebook.com/pages/create.php </li></ul><ul><li>Create Free Sideba...
Elan Photography Elan Photography
 
 
4.  Facebook:  Develop Content Strategy <ul><li>Use 25 Super Effective Posts Ebook </li></ul><ul><li>Consistency = trust; ...
Weekly Blog Posts on Wall
4.  Facebook:  Develop Content Strategy <ul><li>25 Super Effective Posts Ebook </li></ul><ul><li>Consistency boosts trust ...
Compliments & Biz on Wall
4.  Facebook:  Develop Content Strategy <ul><li>25 Super Effective Posts Ebook </li></ul><ul><li>Consistency boosts trust ...
Get found on line = SEO
4.  Facebook:  Develop Content Strategy <ul><li>25 Super Effective Posts Ebook </li></ul><ul><li>Consistency boosts trust ...
Sample Theme: Contest
5.  Twitter: First Impression … your “handle” <ul><li>Often First & Last Name </li></ul><ul><ul><li>(e.g., @DavidLloydPhot...
5.  Twitter: First Impression … your “handle” <ul><li>Often First & Last Name </li></ul><ul><ul><li>(e.g., @DavidLloydPhot...
5.  Twitter: First Impression … Your Bio & Photo
6.  Twitter:  What the Heck to Say <ul><li>140 CH, Action Words, #hashtags </li></ul>
6.  Twitter:  What the Heck to Say <ul><li>140 CH, Action Words, #hashtags </li></ul><ul><li>Max Ur Impact w/10 tips for #...
6.  Twitter:  What the Heck to Say <ul><li>140 CH, Action Words, #hashtags </li></ul><ul><li>10 tips for #Autumn Color #Ph...
6. Twitter:  Show your Passion w Humor
6. Twitter: Follow Chase Jarvis <ul><li>Promotes others w/ @mentions </li></ul>
6. Twitter: Follow Chase Jarvis <ul><li>Promotes others w/ @mentions </li></ul><ul><li>Engages w/ Followers </li></ul>
6. Twitter: Follow Chase Jarvis <ul><li>Promotes others w/ @mentions </li></ul><ul><li>Engages w/ Followers </li></ul><ul>...
7. Twitter:  Search.twitter.com <ul><li>Enter keywords </li></ul>
<ul><li>Jump into Tweets </li></ul><ul><li>Retweet, Direct Message, @Mention </li></ul>7. Twitter: Search.twitter.com <ul>...
<ul><li>Fan content boosts search engines </li></ul><ul><li>Fans become raving referrals </li></ul><ul><li>Fans are loyal ...
How can YOU make this stick? <ul><li>“ I” assessment = looking in </li></ul>
<ul><li>What’s my niche? = looking out </li></ul>How can YOU make this stick? <ul><li>“ I” assessment = looking in </li></ul>
<ul><li>What’s my niche? = looking out </li></ul>How can YOU make this stick? <ul><li>“ I” assessment = looking in </li></...
<ul><li>What’s my niche?= looking out </li></ul>How can YOU make this stick? <ul><li>“ I” assessment = looking in </li></u...
<ul><li>What’s my niche?= looking out </li></ul>How can YOU make this stick? <ul><li>“ I” assessment = looking in </li></u...
<ul><li>What’s my niche?= looking out </li></ul>How can YOU make this stick? <ul><li>“ I” assessment = looking in </li></u...
Over 21 Tactics to JumpStart your Photography Business using Facebook & Twitter Help me LAUNCH you!
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Donna Newman’s Photography Class: Best ideas to launch and grow a new business using Facebook and Twitter

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Taught on the campus of Scottsdale Community College, AZ, Donna Newman teaches college photographers and graphic artists how to launch and grow a thriving business using Facebook and Twitter. Step-by-step from concept to mechanics, Donna introduced students to a social media marketing model for their business launch in 2012. They gained tactics and stamina to build and thrive!

Photography Professor David Lloyd raves: "You are a very gifted speaker, Donna. I was equally inspired when I watched your video, addressing my Photography Class, as compared to seeing it LIVE. See it for yourself: http://youtu.be/AgY9H5vWzBU ."

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Donna Newman’s Photography Class: Best ideas to launch and grow a new business using Facebook and Twitter

  1. 1. Over 21 Tactics to JumpStart your Photography Business using Facebook & Twitter Help me LAUNCH you!
  2. 2. <ul><li>Pre-Launch: </li></ul><ul><li>“ I” Assessment </li></ul><ul><ul><li>What identifies me? </li></ul></ul><ul><ul><li>What interests me? </li></ul></ul><ul><ul><li>What inspires me? </li></ul></ul>
  3. 3. <ul><li>Pre-Launch: </li></ul><ul><li>Niche </li></ul><ul><ul><li>“ Play to your strengths!” </li></ul></ul><ul><ul><li>Murphy Lee: “ Wat Da Hook Gon Be? ” </li></ul></ul><ul><ul><li>Weddings, Children’s portraits, sports, cinematography, travel? … </li></ul></ul>
  4. 4. Facebook: 800+ million users
  5. 5. 2. Facebook: Profile vs. Fan Page <ul><li># of friends (fans) </li></ul><ul><ul><li>5,000 vs. unlimited </li></ul></ul>
  6. 6. 2. Facebook: Profile vs. Fan Page <ul><li># of friends (fans) </li></ul><ul><ul><li>5,000 vs. unlimited </li></ul></ul><ul><li>Search-engine indexed </li></ul><ul><ul><li>Private vs. Public to Internet </li></ul></ul>
  7. 7. 2. Facebook: Profile vs. Fan Page <ul><li># of friends (fans) </li></ul><ul><ul><li>5,000 vs. unlimited </li></ul></ul><ul><li>Search-engine indexed </li></ul><ul><ul><li>Private vs. Public to Internet </li></ul></ul><ul><li>Analytics </li></ul><ul><ul><li>None vs. “Insights” </li></ul></ul>
  8. 8. 3. Facebook: Create a Business Page <ul><li>http://www.facebook.com/pages/create.php </li></ul>
  9. 9. 3. Facebook: Create a Business Page <ul><li>http://www.facebook.com/pages/create.php </li></ul><ul><ul><li>Keywords in title: Leah Fasten, Boston Commercial Photography </li></ul></ul><ul><ul><li>Keywords in title: Mira Terra Images Travel Photography & Services </li></ul></ul><ul><ul><li>Keywords in title: David Lloyd Photography </li></ul></ul>
  10. 10. 3. Facebook: Create a Business Page <ul><li>http://www.facebook.com/pages/create.php </li></ul><ul><li>Create Free Sidebar </li></ul><ul><ul><li>www.MySocialMediaAgency.com </li></ul></ul>
  11. 12. 3. Facebook: Create a Business Page <ul><li>http://www.facebook.com/pages/create.php </li></ul><ul><li>Create Free Sidebar </li></ul><ul><ul><li>www.MySocialMediaAgency.com </li></ul></ul><ul><li>Custom Landing Page </li></ul>
  12. 13. Elan Photography Elan Photography
  13. 16. 4. Facebook: Develop Content Strategy <ul><li>Use 25 Super Effective Posts Ebook </li></ul><ul><li>Consistency = trust; 3-5/week </li></ul>
  14. 17. Weekly Blog Posts on Wall
  15. 18. 4. Facebook: Develop Content Strategy <ul><li>25 Super Effective Posts Ebook </li></ul><ul><li>Consistency boosts trust </li></ul><ul><li>Referral Biz </li></ul>
  16. 19. Compliments & Biz on Wall
  17. 20. 4. Facebook: Develop Content Strategy <ul><li>25 Super Effective Posts Ebook </li></ul><ul><li>Consistency boosts trust </li></ul><ul><li>Referral Biz </li></ul><ul><li>Get found on-line </li></ul>
  18. 21. Get found on line = SEO
  19. 22. 4. Facebook: Develop Content Strategy <ul><li>25 Super Effective Posts Ebook </li></ul><ul><li>Consistency boosts trust </li></ul><ul><li>Referral Biz </li></ul><ul><li>Get found on-line </li></ul><ul><li>Contests are FUN </li></ul>
  20. 23. Sample Theme: Contest
  21. 24. 5. Twitter: First Impression … your “handle” <ul><li>Often First & Last Name </li></ul><ul><ul><li>(e.g., @DavidLloydPhoto) </li></ul></ul>
  22. 25. 5. Twitter: First Impression … your “handle” <ul><li>Often First & Last Name </li></ul><ul><ul><li>(e.g., @DavidLloydPhoto) </li></ul></ul><ul><li>Photo specialty or region </li></ul><ul><ul><li>(e.g., @TexasStockPhotos or @WildlifePics) </li></ul></ul>
  23. 26. 5. Twitter: First Impression … Your Bio & Photo
  24. 27. 6. Twitter: What the Heck to Say <ul><li>140 CH, Action Words, #hashtags </li></ul>
  25. 28. 6. Twitter: What the Heck to Say <ul><li>140 CH, Action Words, #hashtags </li></ul><ul><li>Max Ur Impact w/10 tips for #Autumn Color #Photography”  http://j.mp/rllbaK @pronaturephotog </li></ul>
  26. 29. 6. Twitter: What the Heck to Say <ul><li>140 CH, Action Words, #hashtags </li></ul><ul><li>10 tips for #Autumn Color #Photography” to Max Ur Impact  http://j.mp/rllbaK @pronaturephotog </li></ul><ul><li>Tweet 12-5pm EST; 3-5x/day; learn what works best for your Community </li></ul>
  27. 30. 6. Twitter: Show your Passion w Humor
  28. 31. 6. Twitter: Follow Chase Jarvis <ul><li>Promotes others w/ @mentions </li></ul>
  29. 32. 6. Twitter: Follow Chase Jarvis <ul><li>Promotes others w/ @mentions </li></ul><ul><li>Engages w/ Followers </li></ul>
  30. 33. 6. Twitter: Follow Chase Jarvis <ul><li>Promotes others w/ @mentions </li></ul><ul><li>Engages w/ Followers </li></ul><ul><li>Promotes himself - NON slimy way </li></ul>
  31. 34. 7. Twitter: Search.twitter.com <ul><li>Enter keywords </li></ul>
  32. 35. <ul><li>Jump into Tweets </li></ul><ul><li>Retweet, Direct Message, @Mention </li></ul>7. Twitter: Search.twitter.com <ul><li>Enter keywords </li></ul>
  33. 36. <ul><li>Fan content boosts search engines </li></ul><ul><li>Fans become raving referrals </li></ul><ul><li>Fans are loyal and buy more </li></ul>Photography & Social Media: A Perfect Pair <ul><li>Engages Fans in a “social” way </li></ul><ul><li>Increase Brand Awareness </li></ul>
  34. 37. How can YOU make this stick? <ul><li>“ I” assessment = looking in </li></ul>
  35. 38. <ul><li>What’s my niche? = looking out </li></ul>How can YOU make this stick? <ul><li>“ I” assessment = looking in </li></ul>
  36. 39. <ul><li>What’s my niche? = looking out </li></ul>How can YOU make this stick? <ul><li>“ I” assessment = looking in </li></ul><ul><li>www.Google.com/Alerts </li></ul>
  37. 40. <ul><li>What’s my niche?= looking out </li></ul>How can YOU make this stick? <ul><li>“ I” assessment = looking in </li></ul><ul><li>www.Google.com/Alerts </li></ul><ul><li>FREE - SocialMention.com </li></ul>
  38. 41. <ul><li>What’s my niche?= looking out </li></ul>How can YOU make this stick? <ul><li>“ I” assessment = looking in </li></ul><ul><li>www.Google.com/Alerts </li></ul><ul><li>FREE - SocialMention.com </li></ul><ul><li>Create a Daily System </li></ul>
  39. 42. <ul><li>What’s my niche?= looking out </li></ul>How can YOU make this stick? <ul><li>“ I” assessment = looking in </li></ul><ul><li>www.Google.com/Alerts </li></ul><ul><li>FREE - SocialMention.com </li></ul><ul><li>Create a Daily System </li></ul><ul><li>OMG! – best compliment </li></ul><ul><li>for a Photographer </li></ul>
  40. 43. Over 21 Tactics to JumpStart your Photography Business using Facebook & Twitter Help me LAUNCH you!

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