Facebook Contests are one of the easiest ways to generate traffic to your Facebook Page. Follow these 5 Tips to get started creating your own block buster Facebook Contest today!
How to Create a Winning Facebook Contest!
Biggest Motivators in Liking a Brand
Benefits of a Contest
Increase your Likers
Way to reward your customers
Re-ignite those MIA
Bring customers over to Facebook
Build brand awareness
Grow your social proof
BUILD a LIST !!!
Plan for success
Get to know and Understand Facebook's Guidelines
Use a Contest App
Tips for Setting up a Contest
Launching the Contest
Don't Risk Getting your Page Shutdown
Step 1 – Understand Facebook's Promotional Guidelines.
You need to learn and understand Facebook's Guidelines. Comply with any local or state rules for running Contests and promotions as these will also affect what you do.
Step 2 – Use a Contest App
You can create a website page (not something I would recommend) or you can use a website page and embed that in Facebook. But seriously why waste time, use a contest app, these are designed to make your life easy. They have built in viral features to help your Contest get seen in Facebook and tools to pick your winners and much more.
Step 3 – Tips for Setting up a Contest
Use a mobile friendly app - as 62% of people enter Facebook Contests via a smart device.
Make your contest easy to enter.
Your prize must be relevant to your products or services.
Create eye catching images. You want your images to entice people to enter.
What they are winning ie. prize;
How many prizes are you giving away;
The value of the prize;
Anything that is relevant to you contest.
Step 4 – Launching the Contest
Now the fun begins. Do a post as soon as you have launched your contest and share the link to the “Contest App”.
Regularly keep your Likers up to date with your Contest news.
(1) share about your contest
(2) drive traffic back to your Contest app.
Step 5 – Promotions
Set an advertising budget – start with $5 a day on Facebook Ads or Promoted Posts (these can start as little as $10 for 3 days – depending on your Page size).
Have other Pages share about your Contest - do a shoutout back to those pages promoting for you.
Create a press release or consider doing a launch on Google+.
Avoid Having your Page Shutdown - Use a Contest App. Let the App do all the hard work.
Get your FREE FacebookContest – Starter Kit!