How to Create a Winning Facebook Contest


Published on

Facebook Contests are one of the easiest ways to generate traffic to your Facebook Page. Follow these 5 Tips to get started creating your own block buster Facebook Contest today!

How to Create a Winning Facebook Contest!

Biggest Motivators in Liking a Brand

Benefits of a Contest
Increase your Likers
Way to reward your customers
Re-ignite those MIA
Bring customers over to Facebook
Build brand awareness
Grow your social proof

Plan for success
Get to know and Understand Facebook's Guidelines
Use a Contest App
Tips for Setting up a Contest
Launching the Contest

Don't Risk Getting your Page Shutdown

Step 1 – Understand Facebook's Promotional Guidelines.
You need to learn and understand Facebook's Guidelines. Comply with any local or state rules for running Contests and promotions as these will also affect what you do.

Step 2 – Use a Contest App
You can create a website page (not something I would recommend) or you can use a website page and embed that in Facebook. But seriously why waste time, use a contest app, these are designed to make your life easy. They have built in viral features to help your Contest get seen in Facebook and tools to pick your winners and much more.

Step 3 – Tips for Setting up a Contest
Use a mobile friendly app - as 62% of people enter Facebook Contests via a smart device.
Make your contest easy to enter.
Your prize must be relevant to your products or services.
Create eye catching images. You want your images to entice people to enter.
Start Date;
Finish Date;
What they are winning ie. prize;
How many prizes are you giving away;
The value of the prize;
Anything that is relevant to you contest.

Step 4 – Launching the Contest
Now the fun begins. Do a post as soon as you have launched your contest and share the link to the “Contest App”.
Regularly keep your Likers up to date with your Contest news.
(1) share about your contest
(2) drive traffic back to your Contest app.

Step 5 – Promotions
Set an advertising budget – start with $5 a day on Facebook Ads or Promoted Posts (these can start as little as $10 for 3 days – depending on your Page size).
Have other Pages share about your Contest - do a shoutout back to those pages promoting for you.

Create a press release or consider doing a launch on Google+.

Avoid Having your Page Shutdown - Use a Contest App. Let the App do all the hard work.

Get your FREE Facebook Contest – Starter Kit!

Published in: Education
1 Like
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

How to Create a Winning Facebook Contest

  1. 1. 1How to Create a WinningHow to Create a WinningHow to Create a WinningHow to Create a WinningFacebookFacebookFacebookFacebook Contest!Contest!Contest!Contest!
  2. 2. 2Biggest Motivators in Liking a Brand• 34% - Promotions/discounts• 21% - Free Giveaways (Contests)
  3. 3. 3Benefits of a Contest• Increase your Likers• Way to reward your customers• Re-ignite those MIA• Bring customers over to Facebook• Build brand awareness• Grow your social proof• BUILD a LIST !!!
  4. 4. 4Plan for Success!1. Get to know and UnderstandFacebooks Guidelines2. Use a compliant FB Contest App3. Setup of your Contest4. Launching the Contest5. Promotions
  5. 5. 5
  6. 6. 6Step 1 - Understand FacebooksPromotional Guidelines.• Only 7 Guidelines to follow!• Read and learn the Guidelines• Comply with your Local & State LawsClick below to read the Guidelines.
  7. 7. 7Step 2 – Use a Contest AppWebsite v Page App (aka Contest App)?• What’s a Contest App?A contest app is a little program writtenby individuals or companies other thanFacebook, which can be added to yourFacebook Page usually with the click of a button.Guideline i. states.Promotions on Facebook must be administered within Apps, either on a Canvas Page or a Page App.
  8. 8. 8Step 3 - Tips for Setting up a Contest• Use a mobile friendly App• Your contest must be easy to enter• Give away a prize relevant to yourbusiness or product• Create eye catching images
  9. 9. 9Step 4 – Launching the Contest• Do a post as soon as its launched!• Pin to the top of your FB Page• Create an eye catching imagefor those coming to the Page.• Ask others to share about your Contest
  10. 10. 10Step 5 – Promotions• Set a budget for advertising• Use Promoted Posts• Write to your Email list• Create a Press Release• Create a youtube Video• Do a launch on Google+• Go to groups relevant to your nicheand share
  11. 11. 11
  12. 12. 12Lastly, Avoid Having your PageShutdown• Always use a Contest App– Let the app do all the hard work– It’ll collect the entries– Pick a winner– Build your list of Entrants!
  13. 13. 13Get your FREE FacebookContest – Starter Kit!Click HERE to get your Free Course TODAY: ebook & workshop video