Establishing YOUR Brand Through Social Media
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Establishing YOUR Brand Through Social Media



The business landscape has changed and today's businesswoman has to stay on the cutting edge when it comes to social media marketing. Your presence and pertinence have to precede profit. The changes ...

The business landscape has changed and today's businesswoman has to stay on the cutting edge when it comes to social media marketing. Your presence and pertinence have to precede profit. The changes in the digital marketplace happen at warp speed and as we run our businesses and do our jobs, we find it hard to keep up.

During this information-packed presentation, you’ll learn more about enhancing the use of social media to grow your professional brand or your business brand through Facebook, Twitter, LinkedIN, Google +, YouTube, Pinterest and Instagram.



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Establishing YOUR Brand Through Social Media Establishing YOUR Brand Through Social Media Presentation Transcript

  • What is Your BRAND? • Influence • Character • Public Image • Personally • Professionally • Social Currency • Who you are online/offline • What you’re known for Support and Reflect your Brand • Logo • Tagline • Vision/Mission/Purpose Statements • Website • Social Media Sites • Content
  • Build Your Tribe • Connect across various platforms • Have fully completed descriptions in each one with current photos and updated bio information • Be present and engaged • Golden Rule: Do to others what you what done to you • Share your knowledge / Share your network • Show compassion – Love is the Killer App by Tim Sanders • Be a Jetson and a Flintstone - Gary Vaynerchuk • Go where people are and spend most of your time on that platform • Presence precedes profit in both social currency and bottom line
  • Build Your Tribe Article and Blogs – Email Marketing – Networking/Live Events Website Lead Capture Form/Web Form • Free Report • Free CD • Free Teleseminar Permission-based/Build your community/tribe
  • Resident Expert • Write articles/blogs/relevant posts/tweets • Share OPC that is aligned to your and those who follow you • Speak at meetings when you have the opportunity on topics that identify your expertise. • Host events • Workshops/Seminars/Lunch and Learns/ Roundtables • Be approachable/authentic/relevant/knowledgeable
  • Always Learning • Attend events • Find a mentor or coach • Listen to webinars/teleseminars • Read/Read/Read • Grab time in the moments in between and on the fly • Stay strength-based and cutting edge in your industry and field • Become the go to girl for your area of expertise • RLDT
  • Always Learning • Teaching highest from of learning • Show what you’re reading/learning/discovering • Send me links to join workshops • Thank your attendees • Affinity helps us stay connected and further establish your BRAND
  • Networking and Notecards • Constantly Connected – online  offline  online • Follow others and their businesses • Thank them for the follow • Send hand written notes • Invite them to events where you share interest • Come along side and be of service to others • Remember Birthdays/Holidays/Just Because Days • 80/20 Rule Business/Inspiration Professional/Personable • Joint Ventures: In areas that are win-win
  • Dominate Your Niche and Target Market and Not Only Industry • Be found/Don’t be a voyeur. Be found but be a vibrant part of the on going conversation • Take the long view • Cultivate relationships and build community • Accessibility/Approachability/Authenticity • Be a North star not a shooting star • Share relevant/ valuable/pertinent information • Help others grow and become their best self
  • Dominate Your Niche and Target Market and Not Only Industry • Be a part of their journey of growth • Be a mentor, a good listener and a wealth of wisdom and knowledge with out being self-promotional. • In your area of expertise, you’re it!
  • General Rules of Social Media • Profile Picture and Cover Photo • Full Descriptions • Best Contact Information • Consistent/Relevant Content/Images/Videos • #Hashtags • Stay Engaged • Even if you preload posts in Hootsuite or Ping, post in real time • Save your political and religious rants, Candy Crush Saga and pictures of your cat for your personal profile • Put your dominate platforms on all your devices • Be sure to display all social icons that you are currently on in your blog, signature, website and other platforms
  • Facebook • Post frequently so that you stay visible in the newsfeed • Start and participate in discussions by asking questions, commenting, and sharing • Power of a repost – post gain momentum and go viral as they are shared throughout your network • @ where it’s at for shout outs, mentions, and recommendations • Share pages that are aligned with your brand • Build your audience by inviting friends to become your fans • Use private messaging to allow people to contact you with business questions they may have
  • Twitter • 140 Characters or less • Retweet and favorite posts • Use consistent #hashtags • @Twitter Handles to start conversations • Beware of excessive truncated posts and shortened URLs • Consistently share your blogs, articles, press releases • Tweet from your events (use those hastags) • Check out what’s trending and be a part of the conversation where relevant • Link or share Tweets between social platforms for consistent branding
  • LinkedIn • Use your most relevant name • Professional Headshot • Be creative in explaining what you do • Tell your story through the summary and experience • Request and give recommendations regularly • Update your profile regularly which will display in the newsfeed • Be sure to list additional information such as: certifications, awards, publications, and interests • Join groups and be a part of the conversation
  • Google+ • Use content on this powerful platform to readily be found in Google’s search engine • Be sure to use relevant keywords in your content including your location • Manage your contacts and circles so that you can target relevant information to them • Join communities where your target audience may be found and take part in the discussion • Use Google+ Hangout as a way to stay connected • If you use YouTube your account is connected to your Google+ profile
  • YouTube • Create a branded YouTube Channel • Create short, consistent videos to share • Keyword rich descriptions • Engaging video titles • Turn a series of videos into a playlist • Promote your videos across all platforms • Make sure that you allow social sharing • Embed your video in your Blog or Website • Add links to drive more traffic to your video to expand your brand
  • Pinterest • Create a Pinterest Account with links to your website and/or blog • Connect your Facebook and/or Twitter Account • Create Pin Boards around themes, topics, trends, technology • Consistently pin useful and relevant pins to keep them interesting and engaging • Promote your pin boards across other platforms to drive traffic back to your Pinterest page • Use Pinterest web analytics to track your pinning activity as well as Pinterest trends (available only for business pages) • Like, Repin and Comment • Follow boards to widen your circle and gain Pinterest followers
  • Instagram • Use #hashtags • Twitter like posts • Post images and photos that are relevant for your followers • Build relationships by following others • Use for promos, event announcements, milestones and tips • Be consistent in using this platform • Choose your handle carefully • Be consistent about handles across platforms when possible • Integrate other platforms
  • Tools You Can Use • Tech Crunch • Mashable • Social Media Examiner • Social Media Today • Mari Smith • Hootsuite • Basecamp • Dropbox • Gary Vaynerchuk
  • Recommended Reading • The New Rules of Marketing and PR by David Meerman Scott • Make a Name for Yourself: 8 Steps Every Woman Needs to Create a Personal Brand Strategy for Success by Robin Fisher Roffer • Love it the Killer App by Tim Sanders • You Are a Brand by Catherine Kaputa • Get Slightly Famous by Steven Van Yoder • The Thank You Economy by Gary Vaynerchuk • New Relationship Marketing by Mari Smith and Guy Kawaski • Tribes by Seth Godin
  • Donna Duffy • • 302-383-3294/302-268-6234 • • Coaching/Consulting • Workshops/Seminars • Done-for-You and Ala Carte Marketing Implementation Services • Complimentary 30 Minute Marketing Foglift to Clarity/Direction • Strategy Sessions • Events