Digital development in hospitality<br />Mehdi Poisson<br />MBA Student<br />April 27th 2010<br />
DDHI Conference<br />We talk about different tools for being visible on the net, in order to be known and have more clients booking our room? <br />Think tank of the “Digital Developments in Hosptality” of April 23rd and the courses.<br />Purpose of the Conference: <br /><ul><li>The new luxury
LBS Location based services and Augmented reality
Mobile outlook</li></li></ul><li>The difficult luxury concept <br />It could be defined like that: Is the time for reflection, visualize the intellectual value of object, of art nature, culture, environment and people. <br />Luxury in new thechnologies? <br />Very hard to define to touch the new rich generation.<br />
The difficult luxury concept<br />Deserve having more clients, invest in tech exclusivity: having a website with high technology will assure a competitive advantage toward the competition.<br />But we have also to think about what the customer think in 2010 for luxury hotel !<br />The customer seeks: control, ease, individualism, exceptional “craftsmanship”, visual exeptionalism, they want to access anywhere, at anytime, any device, and the website should be also meaningfulness<br />
Managing our website as a “piece of art”<br />We will have more visitors<br />than the Joconde! <br />
New technologies for hotelier?<br />Do they know what is it? No not yet, the industry has a technological obsolescence<br />Social media, new generation website, Seach Engine Optimization, digital services, and reviews websites.<br />Hoteliers have to think a lot about that and beginning surfing on the wave of digital Application.<br />
APP, LBS, AR <br />I really appreciate the passage on the digital application and service, the LBS and augmented reality.<br />It’s a wonderful tool, hoteliers can be creative, create excitement for our project and product, make it known and visible. <br />They could create some application that can show to the prospect some inside part of the hotel, including choosing their room with the real view or choosing their meal in advance with the 3d restaurant or buying some of the hotel item with an augmented reality tool.<br />
Future<br />I think that the future is here, with the digital app and augmented reality<br />“Normal Marketing” is no longer the same.<br />I call it the Digiappling ! <br />
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