Footwear Retailer Seeks to Maintain Year Round Engagement

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National Footwear Retailer uses Facebook to maintain relevant connection with fans year round, while also gaining new fans and increasing product awareness.

National Footwear Retailer uses Facebook to maintain relevant connection with fans year round, while also gaining new fans and increasing product awareness.

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  • 1. To continually develop its Facebook fan base and maintain relevant connections with fans, a national footwear retailer has worked with Kinetic Social for nearly two years in an ongoing social partnership. The brand’s social goal is to increase total Facebook page fans, increasing engagement while developing product line awareness. Many campaigns within this partnership promoted sporting events including the Olympics and the Super Bowl. The campaigns utilized brand strength, tying in professional athlete and musician endorsements to draw consumer attention. Throughout, Kinetic Social has been entrusted to help build the retailer’s social presence from the ground up. Kinetic Social continually works closely with this retailer, developing engagement strategies around each initiative. These included: Over time, as data across channels increased, Kinetic Social has been able to reduce cost per fan acquisition, while increasing post-campaign engagement by targeting fans with stronger brand affinity. In this ongoing partnership, the brand acquired a total of 661,500 fans/likes (and counting), developing a page where these qualified fans interact with engaging brand content on a regular basis. The proprietary technology within the Kinetic Social Platform allowed the team to evaluate ad effectiveness and refine target performance to drastically reduce cost resulting in a 50% drop in CPA over one year. Kinetic was able to continually enhance targeting to lower CPA without sacrificing quality user traffic to the Facebook page. 660k+ lifetime fansBuild and maintain brand awareness with each new campaign iteration. Generate qualified user traffic to the page. Pricing model adjustments Iterative targeting Customer modeling Overview Goals The Kinetic Social Approach Results • • • • • National Footwear Retailer: Year Round Social Partnership www.kineticsocial.com sales@kineticsocial.com 646.561.0380