Dietz & Watson, a preparer of delicatessen foods, partnered with Kinetic Social to drive awareness and engagement on Pinterest. The Kinetic team was tasked with leveraging a variety of seasonal pins featuring recipes to engage users.

1. www.kineticsocial.com hello@kineticsocial.com
Dietz &Watson Delights
On Pinterest
The Challenge
Dietz & Watson, a preparer of delicatessen foods, partnered with Kinetic
Social to drive awareness and engagement on Pinterest. The Kinetic
team was tasked with leveraging a variety of seasonal pins featuring
recipes to engage users.
The Strategy
Employing a combination of brand demographic targeting, Kinetic optimized the campaign continuously around seasonal holidays such
as Memorial Day. As a result, creative that coincided with the targeted seasonal holiday was used to engage users and drive them offsite
to recipes on the Dietz & Watson website. Users were receptive to this content strategy, with some pins receiving thousands of repins as
they gained popularity among Pinners.
The Roundup
2X CTR
ON AVERAGE
CPC
ON AVERAGE ON AVERAGE
Repins