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#WhatsNext: Measurement, Integration, Insights and Trends
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#WhatsNext: Measurement, Integration, Insights and Trends

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A quick look as to where measurement, integration, insights and trends in social media are going.

A quick look as to where measurement, integration, insights and trends in social media are going.

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#WhatsNext: Measurement, Integration, Insights and Trends #WhatsNext: Measurement, Integration, Insights and Trends Presentation Transcript

  • #whatsnext in Social Media? Measurement, Integration, Insights and Trends 10.28.09
  • #Measurement: Old and New Working in Tandem
  • #Integration: Tools Working as a Single Brand Machine
    • Start with Messaging
    • Map Audience(s)
    • Review Content
    • Determine Delivery Vehicle(s)
    • Integrate Across Platforms
    Blog Example:
  • #Insights: Staying In-Tune With the Conversation
    • Free
      • Google
        • Alerts
        • Analytics
        • Feedburner
      • Twitter
        • Search
        • Twilert
      • Bing
        • Facebook/Twitter
      • Compete, Quantcast, BlogPulse, Social Search, etc.
      • AideRSS
      • URL Shorteners (bit.ly)
    • Paid
      • Radian6
      • Cymfony Orchestra
      • Sm2
      • Reputation Now (MS&L)
      • The Multiologuer (MS&L)
    • Counsel
      • Man-power and outside perspective
      • Look for program experience with results and use of best practices
      • Are they “doing it” themselves
  • #Trends: New Services and Trends
  • THANK YOU FOR LISTENING! 33 Arch Street, Boston, MA w: www.mslworldwide.com blog: prfinishline.blogspot.com twitter: @mslworldwide Don Martelli @bigguyd / www.donmartelli.com