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#whatsnext in Social Media? Measurement, Integration, Insights and Trends 10.28.09
#Measurement: Old and New Working in Tandem
#Integration: Tools Working as a Single Brand Machine <ul><li>Start with Messaging </li></ul><ul><li>Map Audience(s) </li>...
#Insights: Staying In-Tune With the Conversation <ul><li>Free </li></ul><ul><ul><li>Google </li></ul></ul><ul><ul><ul><li>...
#Trends: New Services and Trends
THANK YOU FOR LISTENING! 33 Arch Street, Boston, MA w:  www.mslworldwide.com blog:  prfinishline.blogspot.com twitter:  @m...
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#WhatsNext: Measurement, Integration, Insights and Trends

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A quick look as to where measurement, integration, insights and trends in social media are going.

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Transcript of "#WhatsNext: Measurement, Integration, Insights and Trends "

  1. 1. #whatsnext in Social Media? Measurement, Integration, Insights and Trends 10.28.09
  2. 2. #Measurement: Old and New Working in Tandem
  3. 3. #Integration: Tools Working as a Single Brand Machine <ul><li>Start with Messaging </li></ul><ul><li>Map Audience(s) </li></ul><ul><li>Review Content </li></ul><ul><li>Determine Delivery Vehicle(s) </li></ul><ul><li>Integrate Across Platforms </li></ul>Blog Example:
  4. 4. #Insights: Staying In-Tune With the Conversation <ul><li>Free </li></ul><ul><ul><li>Google </li></ul></ul><ul><ul><ul><li>Alerts </li></ul></ul></ul><ul><ul><ul><li>Analytics </li></ul></ul></ul><ul><ul><ul><li>Feedburner </li></ul></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><ul><li>Search </li></ul></ul></ul><ul><ul><ul><li>Twilert </li></ul></ul></ul><ul><ul><li>Bing </li></ul></ul><ul><ul><ul><li>Facebook/Twitter </li></ul></ul></ul><ul><ul><li>Compete, Quantcast, BlogPulse, Social Search, etc. </li></ul></ul><ul><ul><li>AideRSS </li></ul></ul><ul><ul><li>URL Shorteners (bit.ly) </li></ul></ul><ul><li>Paid </li></ul><ul><ul><li>Radian6 </li></ul></ul><ul><ul><li>Cymfony Orchestra </li></ul></ul><ul><ul><li>Sm2 </li></ul></ul><ul><ul><li>Reputation Now (MS&L) </li></ul></ul><ul><ul><li>The Multiologuer (MS&L) </li></ul></ul><ul><li>Counsel </li></ul><ul><ul><li>Man-power and outside perspective </li></ul></ul><ul><ul><li>Look for program experience with results and use of best practices </li></ul></ul><ul><ul><li>Are they “doing it” themselves </li></ul></ul>
  5. 5. #Trends: New Services and Trends
  6. 6. THANK YOU FOR LISTENING! 33 Arch Street, Boston, MA w: www.mslworldwide.com blog: prfinishline.blogspot.com twitter: @mslworldwide Don Martelli @bigguyd / www.donmartelli.com

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