#whatsnext in Social Media? Measurement, Integration, Insights and Trends 10.28.09

#Measurement: Old and New Working in Tandem

#Integration: Tools Working as a Single Brand Machine Start with Messaging Map Audience(s) Review Content Determine Delivery Vehicle(s) Integrate Across Platforms Blog Example:

Start with Messaging

Map Audience(s)

Review Content

Determine Delivery Vehicle(s)

Integrate Across Platforms

#Insights: Staying In-Tune With the Conversation Free Google Alerts Analytics Feedburner Twitter Search Twilert Bing Facebook/Twitter Compete, Quantcast, BlogPulse, Social Search, etc. AideRSS URL Shorteners (bit.ly) Paid Radian6 Cymfony Orchestra Sm2 Reputation Now (MS&L) The Multiologuer (MS&L) Counsel Man-power and outside perspective Look for program experience with results and use of best practices Are they “doing it” themselves

Free

Google

Alerts

Analytics

Feedburner

Twitter

Search

Twilert

Bing

Facebook/Twitter

Compete, Quantcast, BlogPulse, Social Search, etc.

AideRSS

URL Shorteners (bit.ly)

Paid

Radian6

Cymfony Orchestra

Sm2

Reputation Now (MS&L)

The Multiologuer (MS&L)

Counsel

Man-power and outside perspective

Look for program experience with results and use of best practices

Are they “doing it” themselves

#Trends: New Services and Trends

THANK YOU FOR LISTENING! 33 Arch Street, Boston, MA w: www.mslworldwide.com blog: prfinishline.blogspot.com twitter: @mslworldwide Don Martelli @bigguyd / www.donmartelli.com