Social Media for Personal Branding

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How to leverage social media for personal branding.

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Social Media for Personal Branding

  1. 1. Social Branding <ul><li>Connecting You with People and Business Opportunities </li></ul>
  2. 2. Before We Dive In… <ul><li>18+ years of journalism, marketing, PR and digital experience </li></ul><ul><li>MSLGROUP, global PR and marketing agency </li></ul><ul><li>Work with cross section of companies on corporate and digital communications </li></ul><ul><li>Let’s connect at www.donmartelli.com </li></ul>
  3. 3. Today We Will... <ul><li>… define social media to provide context for our conversation </li></ul><ul><li>… help you understand how to use social media for personal branding </li></ul><ul><li>… develop a way to ensure what you ’ re doing is working </li></ul>
  4. 4. A Definition... <ul><li>Social: relating to human society and its members </li></ul><ul><li>Media: the means of communication </li></ul>
  5. 5. While Social Media is Fueled by Technology...
  6. 6. ...and Populated with Content...
  7. 7. ...it is Still Driven by People.
  8. 8. The Type of People Connections
  9. 9. How Can You Be Part of the Matrix But Stand Out?
  10. 10. Social Branding: It’s About You
  11. 11. Use Social Media to Build Your Online Brand <ul><li>Google search is the battle ground </li></ul><ul><li>Set up channels that you feel comfortable with, yet will get you the right exposure </li></ul><ul><li>Leverage your expertise </li></ul><ul><li>Cross market to give content a shelf life </li></ul>
  12. 12. Keys to Success <ul><li>Consistency </li></ul><ul><li>Transparency </li></ul><ul><li>Helping </li></ul><ul><li>Recommending </li></ul><ul><li>Connecting </li></ul><ul><li>Offline </li></ul>
  13. 13. Is It Working?
  14. 14. Inside The Numbers <ul><li>Google Analytics for blog traffic and marketing </li></ul><ul><li>Klout </li></ul><ul><li>LinkedIn </li></ul><ul><ul><li>Connections </li></ul></ul><ul><ul><li>Recommendations (inbound) </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Followers with substance </li></ul></ul><ul><ul><li>Take action on your behalf </li></ul></ul>
  15. 15. The Intangible
  16. 16. Three Key Take-a-Ways
  17. 17. The Three Steps: Monitor & Read <ul><li>Monitor & Read </li></ul><ul><ul><li>Google alerts </li></ul></ul><ul><ul><li>Your brand, product, company or service </li></ul></ul><ul><ul><li>Competitors names </li></ul></ul><ul><ul><li>Issues </li></ul></ul><ul><ul><li>Keywords </li></ul></ul>
  18. 18. Three Steps: Set Up Your Profiles <ul><li>Step up your profiles </li></ul><ul><ul><li>Use a professional, but “you” photo </li></ul></ul><ul><ul><li>Create a consistent one-line bio </li></ul></ul><ul><ul><li>Create one graf bio </li></ul></ul><ul><ul><li>Capture your name across platforms </li></ul></ul>
  19. 19. Three Steps: Engage <ul><li>Engage </li></ul><ul><ul><li>Answer questions </li></ul></ul><ul><ul><ul><li>Quora </li></ul></ul></ul><ul><ul><li>Be generous and gracious </li></ul></ul><ul><ul><li>Don’t be “that guy” </li></ul></ul><ul><ul><li>Be personable without being personal </li></ul></ul><ul><ul><li>Take advantage of cross promotion </li></ul></ul><ul><ul><li>Be a nerd: track and measure everything </li></ul></ul><ul><ul><li>Be yourself </li></ul></ul><ul><ul><li>Be kind to yourself; expect mistakes </li></ul></ul>
  20. 20. Questions?
  21. 21. Thank You <ul><li>Let’s connect at DonMartelli.com </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Presentation is available for download at Slideshare.net/donmartelli </li></ul>

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