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MS&L: Internal Communication

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  • 1. About MS&L Internal and Change Communications
  • 2. MS&L internal communications overview
    • MS&L is the flagship public relations agency in the Publicis Groupe communications network
    • The MS&L Global Network consists of 54 MS&L offices in 28 countries worldwide, plus an extensive affiliate network in additional media markets
    • MS&L New York is the company’s flagship office, worldwide headquarters and Northeast hub for Internal Communications, and Atlanta is home to MS&L’s Center of Excellence for Internal Communications
    • MS&L Internal Communications
    • More than 30 years of experience developing and delivering engaging internal and change communications programs that influence the minds, attitudes and behaviors of employees across many work environments
    • Services:
      • Strategic communications positioning and planning
      • Highly effective engagement programs, from campaign development to flawless execution
      • Award-winning creative services
      • Training and education services
      • Measurement
    54 offices in 28 countries MS&L Global Network
  • 3. Our core services Internal and Change Communications Capabilities “ On top of my day job.” “ My day job.” Client Mindset Change Communications Internal Communications Focus
    • Typical Assignments:
    • Mergers, acquisitions and divestitures
    • Change management
    • Organizational restructuring and reorganizations
    • Workforce reductions, off-shoring or outsourcing
    • Business model, operational or cultural transformations
    • Leadership transitions
    • New markets, services, customers
    • Typical Assignments:
    • Employee engagement strategies
    • Vision, mission, values alignment
    • Aligning employee job functions to business strategies
    • Leadership/manager communications
    • Internal product, service and program awareness and activation
    • Health and wellness communications
    • Internal branding, brand promise
    • Recruitment and retentions strategies
    • Rewards and recognition programs
    • Internal communications research and assessments
    Execution Goal Foster awareness, understanding and acceptance of organizational change initiatives among internal audiences. Align, engage and motivate employees to adopt a desired mindset or attitude, or deliver key behaviors.
  • 4. Employees need balanced messaging Leadership “ Where are we going and what sets us apart” Compensation, Incentives and Benefits Operational “ What I need to do my job” Values-Based “ What we believe in and how we act” Brand Purpose Employee Engagement Mission Business Strategy Vision Brand & Marketing Messages Industry/Market Performance Marketplace Positioning Group/Dept. Operational Plans & Goals Job Function Alignment to Biz Strategy Manager Communications Personalized Goals and Perf. Measures Rewards & Recognition Corporate Culture & Values IT and HR Communications CSR Competitive Differentiation
  • 5. And a balance in communications channels One-to-Many “ Broad Message” Water Cooler/ Walk the Halls One-to-Few “ Translation Moment” One-to-One “ Intentional Conversations” Informal Meetings Employee Engagement E-mail Town Hall Intranet Advertising and Marketing Environmental Channels Employee Magazine Group/Dept. Staff Meetings Small Team Meetings Manager Tool Kits Functional Work Group Channels Lunch or Coffee Meetings Performance Reviews Online Social Networking Tools Team Building Events Experiential Channels
  • 6. Our internal and change communications experience
    • MS&L partners with leading companies to provide strategic counsel and integrated communications services that help achieve business objectives.
    Internal Communications Change Communications
  • 7. Concise, credible content is at the heart of our work To communicate effectively, messages must be delivered in clear, focused, powerful language that will resonate with the reader. MS&L Editorial Services shapes your content specifically by audience, tone and tenor and intended result. Editorial Services
    • Services Include:
    • Strategic message development and vision alignment
    • Editorial management and content creation for internal uses:
      • Magazines
      • Newsletters
      • Intranet
      • Human resources
      • Memorandums
    • Executive communications
    • Bylined articles
    • Editorial style guide
  • 8. Then we bring it to life with creative and design
    • Programs Include:
    • New vision and mission initiatives
    • Operational & cultural change programs
    • Strategic brand alignment programs
    • Voice guidelines tools
    • Points-based rewards and recognition
    • Employee education or activation kits
    • Posters and banners
    • Mobile marketing
    • Intranets and blogs
    MS&L Creative Services brings messages to life in vibrant, memorable and effective ways across many disciplines. Creative Services
  • 9. We employ a high-tech and high-touch approach MS&L boasts a team of digital specialists, including strategists, content managers/creators, blog managers, and interactive designers and programmers to translate internal messages for the digital world and inside the corporate workplace. Understanding new media trends in the workplace: Digital Services
    • Services Include:
    • Digital consulting and strategy
    • Intranet design and content management
    • Social networking
    • HTML e-mail and flash programming
    • Interactive PDF and digital publishing
    • E-surveys, blogs and two-way feedback
    • Interactive learning experiences (virtual tours, online games)
    • Measurement and accountability
    Skeptical Scramble Strategic
    • How it all began:
      • The Intranet
      • Knowledge management tools
      • Collaboration tools
      • Social networks – or, resource communities
    • New technology, combined with shifts in consumer behavior, enables self-service , self-discovery and self-expressio n in the workplace
  • 10. Brian L. Burgess Vice President, Director of Internal Communications MS&L New York o 212.468.3490 c 404.849.7473 e [email_address] Thank you. Ed Cafasso Managing Director, MS&L Boston o 617.937.2579 c 508.259.1833 e [email_address]

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