MS&L: Internal Communication


Published on

Published in: Business, Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

MS&L: Internal Communication

  1. 1. About MS&L Internal and Change Communications
  2. 2. MS&L internal communications overview <ul><li>MS&L is the flagship public relations agency in the Publicis Groupe communications network </li></ul><ul><li>The MS&L Global Network consists of 54 MS&L offices in 28 countries worldwide, plus an extensive affiliate network in additional media markets </li></ul><ul><li>MS&L New York is the company’s flagship office, worldwide headquarters and Northeast hub for Internal Communications, and Atlanta is home to MS&L’s Center of Excellence for Internal Communications </li></ul><ul><li>MS&L Internal Communications </li></ul><ul><li>More than 30 years of experience developing and delivering engaging internal and change communications programs that influence the minds, attitudes and behaviors of employees across many work environments </li></ul><ul><li>Services: </li></ul><ul><ul><li>Strategic communications positioning and planning </li></ul></ul><ul><ul><li>Highly effective engagement programs, from campaign development to flawless execution </li></ul></ul><ul><ul><li>Award-winning creative services </li></ul></ul><ul><ul><li>Training and education services </li></ul></ul><ul><ul><li>Measurement </li></ul></ul>54 offices in 28 countries MS&L Global Network
  3. 3. Our core services Internal and Change Communications Capabilities “ On top of my day job.” “ My day job.” Client Mindset Change Communications Internal Communications Focus <ul><li>Typical Assignments: </li></ul><ul><li>Mergers, acquisitions and divestitures </li></ul><ul><li>Change management </li></ul><ul><li>Organizational restructuring and reorganizations </li></ul><ul><li>Workforce reductions, off-shoring or outsourcing </li></ul><ul><li>Business model, operational or cultural transformations </li></ul><ul><li>Leadership transitions </li></ul><ul><li>New markets, services, customers </li></ul><ul><li>Typical Assignments: </li></ul><ul><li>Employee engagement strategies </li></ul><ul><li>Vision, mission, values alignment </li></ul><ul><li>Aligning employee job functions to business strategies </li></ul><ul><li>Leadership/manager communications </li></ul><ul><li>Internal product, service and program awareness and activation </li></ul><ul><li>Health and wellness communications </li></ul><ul><li>Internal branding, brand promise </li></ul><ul><li>Recruitment and retentions strategies </li></ul><ul><li>Rewards and recognition programs </li></ul><ul><li>Internal communications research and assessments </li></ul>Execution Goal Foster awareness, understanding and acceptance of organizational change initiatives among internal audiences. Align, engage and motivate employees to adopt a desired mindset or attitude, or deliver key behaviors.
  4. 4. Employees need balanced messaging Leadership “ Where are we going and what sets us apart” Compensation, Incentives and Benefits Operational “ What I need to do my job” Values-Based “ What we believe in and how we act” Brand Purpose Employee Engagement Mission Business Strategy Vision Brand & Marketing Messages Industry/Market Performance Marketplace Positioning Group/Dept. Operational Plans & Goals Job Function Alignment to Biz Strategy Manager Communications Personalized Goals and Perf. Measures Rewards & Recognition Corporate Culture & Values IT and HR Communications CSR Competitive Differentiation
  5. 5. And a balance in communications channels One-to-Many “ Broad Message” Water Cooler/ Walk the Halls One-to-Few “ Translation Moment” One-to-One “ Intentional Conversations” Informal Meetings Employee Engagement E-mail Town Hall Intranet Advertising and Marketing Environmental Channels Employee Magazine Group/Dept. Staff Meetings Small Team Meetings Manager Tool Kits Functional Work Group Channels Lunch or Coffee Meetings Performance Reviews Online Social Networking Tools Team Building Events Experiential Channels
  6. 6. Our internal and change communications experience <ul><li>MS&L partners with leading companies to provide strategic counsel and integrated communications services that help achieve business objectives. </li></ul>Internal Communications Change Communications
  7. 7. Concise, credible content is at the heart of our work To communicate effectively, messages must be delivered in clear, focused, powerful language that will resonate with the reader. MS&L Editorial Services shapes your content specifically by audience, tone and tenor and intended result. Editorial Services <ul><li>Services Include: </li></ul><ul><li>Strategic message development and vision alignment </li></ul><ul><li>Editorial management and content creation for internal uses: </li></ul><ul><ul><li>Magazines </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Intranet </li></ul></ul><ul><ul><li>Human resources </li></ul></ul><ul><ul><li>Memorandums </li></ul></ul><ul><li>Executive communications </li></ul><ul><li>Bylined articles </li></ul><ul><li>Editorial style guide </li></ul>
  8. 8. Then we bring it to life with creative and design <ul><li>Programs Include: </li></ul><ul><li>New vision and mission initiatives </li></ul><ul><li>Operational & cultural change programs </li></ul><ul><li>Strategic brand alignment programs </li></ul><ul><li>Voice guidelines tools </li></ul><ul><li>Points-based rewards and recognition </li></ul><ul><li>Employee education or activation kits </li></ul><ul><li>Posters and banners </li></ul><ul><li>Mobile marketing </li></ul><ul><li>Intranets and blogs </li></ul>MS&L Creative Services brings messages to life in vibrant, memorable and effective ways across many disciplines. Creative Services
  9. 9. We employ a high-tech and high-touch approach MS&L boasts a team of digital specialists, including strategists, content managers/creators, blog managers, and interactive designers and programmers to translate internal messages for the digital world and inside the corporate workplace. Understanding new media trends in the workplace: Digital Services <ul><li>Services Include: </li></ul><ul><li>Digital consulting and strategy </li></ul><ul><li>Intranet design and content management </li></ul><ul><li>Social networking </li></ul><ul><li>HTML e-mail and flash programming </li></ul><ul><li>Interactive PDF and digital publishing </li></ul><ul><li>E-surveys, blogs and two-way feedback </li></ul><ul><li>Interactive learning experiences (virtual tours, online games) </li></ul><ul><li>Measurement and accountability </li></ul>Skeptical Scramble Strategic <ul><li>How it all began: </li></ul><ul><ul><li>The Intranet </li></ul></ul><ul><ul><li>Knowledge management tools </li></ul></ul><ul><ul><li>Collaboration tools </li></ul></ul><ul><ul><li>Social networks – or, resource communities </li></ul></ul><ul><li>New technology, combined with shifts in consumer behavior, enables self-service , self-discovery and self-expressio n in the workplace </li></ul>
  10. 10. Brian L. Burgess Vice President, Director of Internal Communications MS&L New York o 212.468.3490 c 404.849.7473 e [email_address] Thank you. Ed Cafasso Managing Director, MS&L Boston o 617.937.2579 c 508.259.1833 e [email_address]