Don Lafferty
@donlafferty
Internet Usage - Americas
Facebook - by the Numbers
• There are 185 million
Facebook users in the
US, representing 65% of
the population.
• Facebook...
User age distribution on Facebook in United States
Twitter – by the Numbers
• There are 107 million
Twitter users in the
US, representing 30% of
the population, and 50%
of a...
90% of consumers make purchasing decisions
based on peer recommendations.
Only 14% trust traditional advertising.
Word Cloud Generators
http://worditout.com/word-cloud/make-a-new-one
http://www.wordle.net/
Social Media Footprint
Your Internet Footprint
Your Internet Footprint
Arts Organizations
and Social Media
 99% Using Facebook
 74% Using Twitter
 67% Using YouTube
Facebook Branding
Facebook Reach
Promoted Post
Pinned Post
Engagement
The Magical Amount
For every time you sell, market, or
otherwise talk about yourself, you
need to provide 12 pieces of con...
Target Connections
Readers
Colleagues
Booksellers
Connectors/Media
Listening Effectively
What are the WORDS and WORD
COMBINATIONS being used in the
MILLIONS of CONVERSATIONS being
had EVEY ...
Build Your Listening Post
 Google Alerts
 Twitter Search (HootSuite or TweetDeck)
 Nutshell Mail
 SocialOomph
 RSS ->...
Search Results
Blogs
Traditional Media
Status Updates
Press Releases
Event Announcements
Events in REAL TIME
Measuring Results
# of Connections/Friends
# of comments on your blog post
# of mentions
# of shares
# of likes
Measuring Results - Facebook
Measuring Results – Bit.ly
Measuring Results – Google Analytics
The Cost of Social Media
The average entrepreneur in the U.S.
earns $75/hour.
 Consultants can charge from $30-
$50/hour...
Resources
 http://thesocialskinny.com/100-more-social-media-statistics-for-2012/
 http://thesocialskinny.com/100-social-...
www.donaldlafferty.com
Don Lafferty
@donlafferty
Don Lafferty
@donlafferty
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Web 2.0 Strategies and Tactics for Writers
Upcoming SlideShare
Loading in …5
×

Web 2.0 Strategies and Tactics for Writers

216 views
133 views

Published on

This is the slide deck from the presentation I did in March of 2014 at the Greater Lehigh Valley Writer's Group's annual conference, The Write Stuff Conference. This is for writers wondering how they should use social media and web based marketing tools to build platform and market their work.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
216
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Web 2.0 Strategies and Tactics for Writers

  1. 1. Don Lafferty @donlafferty
  2. 2. Internet Usage - Americas
  3. 3. Facebook - by the Numbers • There are 185 million Facebook users in the US, representing 65% of the population. • Facebook users spend an average of 16 minutes a day on the site. • 25% of all content shared on The Internet is done through Facebook. • Facebook is responsible for 26% of all referral traffic.
  4. 4. User age distribution on Facebook in United States
  5. 5. Twitter – by the Numbers • There are 107 million Twitter users in the US, representing 30% of the population, and 50% of all online users. • 30% of Twitter users have an income of over $100K. •36% of Twitter users tweet at least once per day, with an average visit time of 11:50 minutes • Twitter accounts for 4% of referral traffic.
  6. 6. 90% of consumers make purchasing decisions based on peer recommendations. Only 14% trust traditional advertising.
  7. 7. Word Cloud Generators http://worditout.com/word-cloud/make-a-new-one http://www.wordle.net/
  8. 8. Social Media Footprint
  9. 9. Your Internet Footprint
  10. 10. Your Internet Footprint
  11. 11. Arts Organizations and Social Media  99% Using Facebook  74% Using Twitter  67% Using YouTube
  12. 12. Facebook Branding
  13. 13. Facebook Reach
  14. 14. Promoted Post
  15. 15. Pinned Post
  16. 16. Engagement
  17. 17. The Magical Amount For every time you sell, market, or otherwise talk about yourself, you need to provide 12 pieces of content that enhance the quality of, or provide value to your community.
  18. 18. Target Connections Readers Colleagues Booksellers Connectors/Media
  19. 19. Listening Effectively What are the WORDS and WORD COMBINATIONS being used in the MILLIONS of CONVERSATIONS being had EVEY DAY that will tip you off to your TARGET CONNECTIONS?
  20. 20. Build Your Listening Post  Google Alerts  Twitter Search (HootSuite or TweetDeck)  Nutshell Mail  SocialOomph  RSS -> Google Reader Feedly  Others
  21. 21. Search Results Blogs Traditional Media Status Updates Press Releases Event Announcements Events in REAL TIME
  22. 22. Measuring Results # of Connections/Friends # of comments on your blog post # of mentions # of shares # of likes
  23. 23. Measuring Results - Facebook
  24. 24. Measuring Results – Bit.ly
  25. 25. Measuring Results – Google Analytics
  26. 26. The Cost of Social Media The average entrepreneur in the U.S. earns $75/hour.  Consultants can charge from $30- $50/hour for execution services, and from $1500 to $25,000/month for strategic support. Tools can cost from $20-$6000/month depending on the scope of your needs.
  27. 27. Resources  http://thesocialskinny.com/100-more-social-media-statistics-for-2012/  http://thesocialskinny.com/100-social-media-mobile-and-internet- statistics-for-2012/  http://www.businessinsider.com/a-complete-breakdown-of-how- everyone-wasted-time-on-the-internet-in-2011-2012-1#there-are-more- than-800-million-internet-users-on-facebook-200-million-joined-in-2011- 12  http://www.mediabistro.com/alltwitter/twitter-statistics-2012_b18914  http://www.internetworldstats.com/stats2.htm  http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping- Internet-Marketing-Statistics-for-2012.aspx  www.problogger.com  www.socialmediatoday.com  www.copyblogger.com  www.marketingprofs.com
  28. 28. www.donaldlafferty.com Don Lafferty @donlafferty
  29. 29. Don Lafferty @donlafferty

×